Color is the DNA of a brand. Those colors that set up a trend for the brand, achieve the brand, and bloom a different style in the flow of time.
In addition to the fashion circle, as a luxury brand in the automotive industry, Audi launched the new Audi A8L Horch founder version this year, adhering to the century-old enterprising spirit of the Horch founder, and through two luxurious colors - oak green and rain cloud gray extend Horch's adherence to the luxury car design concept and high-quality excellence.
Oak green, as the new color of the founder's edition of the new Audi A8L Horch, all the color inspiration comes from the heart of Mr. Horch a hundred years ago.
As the founder of the Audi brand, Mr. August Horch once said, "I am determined to produce only powerful, high-quality luxury cars under any circumstances!" "Mr. Horsh infuses the brand with the unchanging genes of technological leadership, prestige and sports. It is that adherence to "luxury" and the ultimate pursuit of the illusion into the oak green that represents the noble pioneer, resulting in the founder version of the new Audi A8L Horch.
As a highly sought after color in the past two years, green has become a favorite of major fashion brands, whether it is the high-saturation green of Bottega Veneta or the fluorescent green of Louis Vuitton's menswear runway, the color that represents the vitality cannot be ignored. The new Audi A8L Horch Founder Edition, the blockbuster of this year's luxury cars, uses a more calm and atmospheric oak green. This not only inherits Audi's consistent low-key and luxurious design concept, but also represents Horch's firm pursuit of honor and luxury, highlighting its tenacious and enduring quality heritage.
Oak is a symbol of strength and strength, green is a symbol of rebirth and classics, and the restrained and stable body color design is elegant and sharp in the passage of time. It will not be too revealing of the tone of the mountain dew, and it can show a different temperament under different lights and shadows. As a color scheme design that can be passed down for a hundred years, oak green is the continuation of oak's eternal and tenacious ideals, and it is very much in line with the long-term spirit of Horsy. Reborn in the classics, penetrating the cycle, after a hundred years of wind and rain, it still shows self-confidence and calm demeanor. The low-key and luxurious oak green color scheme design will present Audi users with a new realm of extraordinary enjoyment.
In fact, the real luxury classic has never changed, but in the change of years, it condenses the essence of every moment, constantly sculpting and sublimating.
In addition to the body color design, compared with the Audi A8L, the new Audi A8L Horch Founder Edition has a wheelbase length of 130mm, and the beautiful and smooth body design maximizes the extension of the rear space. The widened front face integrated grille is complemented by a newly designed headlight style to make the front face more harmonious.
The C-pillar, 20-inch wheels and tail markings are marked with "Horch" or "H", which is a continuation of Horch's enterprising spirit and a highly respected body recognition. This retrospection and adherence to the original intention is vividly demonstrated in the design language of the founder's version of A8L Horch.
The moment the headlights come on, you'll feel the craftsmanship of the new Audi A8L Horch Founder Edition. As an important part of the innovation of product design, lighting technology represents Audi's top cutting-edge technology. The digital matrix LED headlights on board not only improve passenger safety, but also interact with car owners, passengers and pedestrians in real time through ultra-high precision lighting technology and dynamic projection, bringing drivers an extraordinary driving experience.
The wrap-around interior design with multiple "Horch" logos has a sense of heaven and earth. In terms of interior design, the front and rear seats and door leather are designed with diamond-shaped stitching, and the excellent and meticulous treatment is tangible luxury. While comprehensively embodying the enterprising spirit and car-making concept of the Audi brand, it also highlights the respected identity and social status of the occupants.
In addition to the extended wheelbase and luxury seat materials, there is also a front and rear seat massage function, and a unique foot massage function of the same level, so that every passenger can feel the ultimate comfort experience beyond the first class of the aircraft. Immersive 3D sound in front and rear, making every trip smart and enjoyable. To make the driving experience even more distinguished, leading aeroacoustic technology and interior lighting technology create a quiet space that can drive at high speeds without fear of noise interference.
Fashion trends turn, inheriting classics
Adhere to the pursuit of excellence in luxury
It has been interpreted
The new Audi A8L Horch Founder Edition
It still maintains its original essence and keeps moving forward
Producer: Denise Suen
Editor: Gary Fu
Written by: Stacey