Auguste Horch— a talented automotive engineer determined to produce only powerful, high-quality luxury cars under any circumstances — founded the Audi brand himself in 1909. "Audi" – Audi – is the Latin pronunciation of "Horch", taken from the meaning of "listening".
Today, in the tide of cars pouring into the electrification trend, Audi has shown people the brand's leading strength in "future luxury" and "electric luxury" with two new works.
The founder's version of the new Audi A8L Horch named after the founder is "future luxury", highlighting the enterprising spirit and brand core DNA of Audi that has been inherited for a hundred years.
Audi A8L Horch
Founder Edition
As a D+ class sedan with a large interior space, the founder version of the new Audi A8L Horch is based on the new Audi A8L, with a wheelbase of 130mm longer, and has been upgraded around multiple dimensions such as shape and intelligent configuration. The main contribution of the longer wheelbase is to the rear seat, where passengers can experience a high level of comfort in this large luxury sedan.
Audi Q4 e-tron
The Audi Q4 e-tron, which represents "electric luxury", is the first electric model of the Audi MEB platform, which leads the innovative and sustainable development of the luxury car market with a high-end luxury pure electric travel mode that combines environmental protection and performance. With the Q4 e-tron, Audi has created a cross-level luxury pure electric SUV that belongs to the new generation of urban people.
Together with the founder's edition of the new Audi A8L Horch, which symbolizes "future luxury", it makes August Horch's brand intention to "produce only powerful, high-quality luxury cars under any circumstances" perfectly reflected in the era of electrification.
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