Chengdu's "cosmic center" Hongxing Road Pedestrian Street, a business district with little land and gold gathered the exhibition of consumer brands such as Citizen and Lancôme before the Spring Festival in 2022. However, recently here, there is an opaque, non-external visit box, only a striking Audi four-ring LOGO standing at the door, from this detail, you can see that the model displayed inside is not ordinary -
It is the Founder Edition of the Audi A8LHorch.
Many car consumers know about Karl Benz and the world's first car, but probably few know about Audi and its brand founder, August Horch. In 1910, Horch founded the new company Audi; from 1932 onwards, Audi began to use the four-ring LOGO, symbolizing the alliance of four automobile companies including Horch. The "powerful, high-quality luxury car" was firmly engraved into the dna of the Audi brand after Horch said this.
In 2021, the Audi A8L Horch Founder Edition is the first time Audi has launched a model with the Horch mark on the Chinese market, what does this mark mean on it?
For the entire Audi A8L Horch Founder Edition, I think we can have an appreciative mindset. I'm not in the middle of it, but it doesn't prevent me from taking a closer look at a temperament that Audi models haven't had before.
At the scene, I saw a custom silk scarf, according to reports, this silk scarf is made of hand-rolled process, material and process details benchmark Hermès.
However, what struck me the most was the pattern above. The redesigned four-ring elements are distributed in the four corners of the square, representing "sun, moon, star, and cloud". This is the first time I have seen the Audi Four Rings present such a romantic style. It dawned on me:
The new Audi A8L Horch Founder Edition is not just a car, but a new story that Audi has brought from the past to the future in an era of rapid change.
More than 100 years from the Horch logo, Horch's original intention has never changed, and after more than 100 years, the story will be brought into a new era of change, which is full of subversion but still resonates with the sun, moon and nebula.
In the face of the new era, Audi has chosen to return to the courage of "any situation" and the ultimate pursuit of power and quality interpretation luxury.
In the face of the new era, we may be amazed by the "new", but we will always look back at the moment and be touched by something. It has nothing to do with time, and it has nothing to do with old or new. It freezes time here, let's start from scratch and meet again.
I am Zhao Xiaocha of the Driving Sect. I met the Audi A8L Horch in Chengdu, in 2022, looking forward to meeting more interesting cars one by one and bringing you a different experience. In 2022, let us shine on each other.
Wen | Zhao Xiaocha
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