Today, exactly eight years have passed since the first time that the Driver's Pie was pushed on the whole network.
Last night, Zhao Xiaocha said: "I wrote an article with Teacher Liu, do you want to write an article too?" Between the words, let me recall the "Remembering Liu and Zhenjun" in the high school textbook - "Did Mr. Liu ever write something for Liu and Zhen?" I said "no".
It seems that Mr. Lu Xun's emotional intelligence is as worrying as I am possessed by ETC, and I can't even complain like him about the shadows behind the high walls and the blood and tears under the neon lights. After all, I was born under the red flag and grew up in the spring breeze, and when I was in middle school, I had already learned to hide the car magazine in Li Leihan Meimei's "nice to meet you too" and accept the orthodox socialist car culture.
But when I mistakenly hit and bumped from a car fan to a car media person, I felt that year after year to create the kind of eight strands of text that is more rigid than the weather forecast after the news broadcast, in the end it will become a mental delay.
This is March 14, 2014, the reason for the driving party.
A few people who tried to escape from prison began to write in the way they liked or wanted, and even jumped out of the automotive print media circle that was still slightly bland at that time, and lived by the ideal of "small and beautiful" to the present.
It's just that the driving school has not been a "self-media", and now it cannot be "small and beautiful". Perhaps Zhao Xiaocha is an autobot who rarely uses gentle brushstrokes to observe women's perspectives, and Jackie can project to the automotive industry with macroeconomic theories, but it is not one person who makes us go from walking to running, but 123 creators.
In this poster, I only know less than half of my friends. Among them are the KOLs in the automotive industry and the product planners, designers, and engineers who influence the industry, as well as enthusiastic car fans and readers. People from all over the world get together, some get on the bus halfway together, and some people are not on the same road, but the driving party can become the current driving party in eight years, because of all these people.
From graphics to video, we always use words like "product iteration" to package content, but the reason why creators and drivers can keep connected is probably inclusive.
You can see Zhou Botong's left and right fighting each other in the driving party, the dispute between different views can be put on the desktop to directly discuss the sword, and the message area will not open the "selected comment" function, arbitrarily accept the criticism of readers - even, we are very tolerant of ourselves, in the face of each sales judgment of the eyes, subjective evaluation of the criticism, you can accept the imperfection of the driving party with ease, and then honestly change.
So after eight years, it's no longer what the drivers still want to do. What the drivers will do in the future, more because of the needs of many people, and see if we can do it together.
At least in my opinion, if we take Maslow's early five-stage model as a position, many of our friends in the driver's school have broken away from the need for the car's physiology (as a means of transportation), safety (reliability and safety guarantee), and social (meeting like-minded car friends), we may try to complete more respect and self-actualization of car content.
Every Friday, members of the driver's faction watch an hour or two of car videos on a projection screen, not only reviewing what we didn't shoot well enough, but also using better content than ours as a yardstick for determining distances.
I like the exquisite plot arrangement of "Comic Truck", even if our screenwriting level is not good; I like the "Speed Partner" everyone who shines for the car, this continuous enthusiasm is unique; I also like the burning "Driving Value View", which can make the Chinese version of "Top Gear" with serious love, and this respect is to make the most demanding car fans forget the "too funny" meme and the occasional blunt brand implant.
As Jackie wrote before, driving Shipai may already be the top 50 or even top 20 automotive new media in the country, but too many excellent peers are in front, making us know that we are far from reaching the position of realizing self-worth in our hearts. Before the driving school tried to be more idealized "10,000 yuan used car New Year Challenge" and "Pony Car Story", which was exquisite and not interesting enough, but when we looked back after a long time, we found that there were still readers who left messages to encourage, and it was inevitable to ignite the fighting spirit.
Therefore, more and more young people with passion for cars have joined the driving team, bringing us ideas that we had not thought of before, and more creators from different industries and locations continue to provide us with content supplements. With "people" as a support, the driving faction has the ability to bring new columns such as "Speed Anxiety" and "True Wild Test" this year, to gain the respect given by everyone with truly meaningful original content, and also to help every friend who participates in it realize their self-worth.
The wind is blowing, and the scenery is flowing west.
The heyday is no longer coming, and the hundred years are over again.
I also want to admit that I am not an optimist. Zhao Xiaocha has already written about the judgment from the economic environment to the media trend, and Jackie never mentions the "century-old store", and sets the goal of surviving the driving party in 2024. This is not a loss of confidence, and we can even say that we are the most confident in the new media, but for the eight-year-old driver, it is a great thing to be able to stand on the ground and stand well - which is why we chose to launch a new logo on the eighth anniversary. Maybe this period of time is only a gap between white colts, but it is also long until after two World Cups, the Chinese men's football team still cannot enter the World Cup.
The world is no longer bad. Let the drivers and every friend work together, and everyone will try to move forward, towards the exit of the light, and maybe in two years, we will all find ourselves in the new world.
Text | MAX
Figure | Driving Faction
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