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Guangzhou Municipal Market Supervision Bureau
Publish a regulatory case
A 17-year-old student was in
Under the routine of "skincare guidance".
In three months, I spent more than 7,000 yuan to buy skin care products to get rid of acne
But the regulatory investigation found
These products are just ordinary skincare products
The cost is only a few dollars
And there is no so-called
"Acne, repairing the bottom of the skin,
unclog pores" and other effects
"Skincare Guide" said
"Private Customized Exclusive Acne Treatment"
According to reports, 17-year-old Xiao Zeng is a student this year, and like many of her peers, she also has acne on her face.
In November 2023, Xiao Zeng saw an advertisement introducing acne on the short video platform, and she was moved to immediately add the WeChat of "skin care guidance" in the advertisement.
Out of caution, Xiao Zeng did not buy any products at first, but only made some simple consultations.
However, this "skin care guide" sent successful cases to Xiao Zeng every day, and also said that according to Xiao Zeng's facial condition, he could customize an exclusive acne treatment plan for her.
In January 2024, Xiao Zeng couldn't resist the temptation and spent 1,200 yuan to buy acne products under the recommendation of "skin care guidance".
After the recommendation of this "skincare guide", Xiao Zeng added another "VIP skincare guide" on WeChat, and began to use the purchased products under their guidance.
In the coaxing of the two "skin care guides" in turn, Xiao Zeng bought a number of products in three months, but her face did not achieve the promised effect. At this time, she began to realize that she was tricked, but she had already spent more than 7,000 yuan.
OEM production of common skin care products
The cost is only a few dollars
In March 2024, Xiao Zeng asked the market supervision department for help and provided samples, and the staff of the Market Supervision Bureau of Baiyun District, Guangzhou City found that the products purchased by Xiao Zeng were just ordinary skin care products, and there were no so-called effects such as "removing acne, repairing the bottom of the skin, and dredging pores".
Further verification by law enforcement officers found that these products were processed and produced by a cosmetics company in Guangzhou, and their qualifications and quality were qualified, but they were just ordinary skin care products, and the cost was only a few yuan.
The behavior of the two "guides" to falsely advertise and induce Xiao Zeng to purchase products has violated Article 8 of the Anti-Unfair Competition Law of the People's Republic of China. After the efforts of the law enforcement officers of the Baiyun District Market Supervision Department, the manufacturer and its customers, the two "skin care guides" were finally contacted and the money that Xiao Zeng was tricked to buy products was successfully recovered.
Remind:
Don't take the results described by the merchant for granted
The market supervision department reminds that more and more people are beginning to pay attention to their personal image, and some unscrupulous businesses have seized this psychology of consumers and used various online platforms to carry out false propaganda and induce consumers.
These unscrupulous merchants often exaggerate or even falsely advertise the effectiveness of their products in order to attract customers, and when consumers are ready to buy products, people who claim to be professional guides will add WeChat to them.
Remind the majority of beauty lovers that when buying cosmetics, they must keep in mind:
1. Choose a formal platform
Check the merchant's business license, qualification certification and other information, and do not cross the platform and use communication software other than the platform to conduct transactions;
2. Carefully identify the authenticity of the product
Check the packaging, labeling, coding and other information of the product, and you can also check the special cosmetics license approval documents or ordinary cosmetics filing information through the website of the State Food and Drug Administration;
3. Understand the ingredients and efficacy of the product
This information can be obtained by reading the product manual, consulting a professional, or doing a web search. Don't trust the results described by the merchant;
4. Keep the proof of purchase
Keep invoices, receipts, transaction records, and other proof of purchase. If you encounter problems or disputes, you can complain and report to the market supervision department, apply to the relevant departments for arbitration or file a lawsuit with the court, so as to protect your legitimate rights and interests.
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Source: Guangzhou Daily, China Law Popularization Editor: Xue Fei Review: Zhang Ruibo Lian Xiaomei
Proofreading: Qu Shujie News Hotline: 0477-8139311
Submission email: [email protected]