On the evening of the 25th, the new smart genie #1 model that Chinese car fans and fans and friends have been waiting for was finally officially released in Asia. The press conference announced a total of Pro+ and Premium version of the two configuration models, the official pre-sale price range of 190,000-230,000 yuan (after the subsidy of new energy vehicles and excluding paid options), of which the Premium version is higher and the cost performance is relatively higher. Users only need to use the "smart car APP" or log in to the WeChat "smart mini program" to book only with a refundable deposit of 500 yuan. At the same time, smart officials have also brought surprise service policies and a new sales service experience, so that consumers can choose their favorite way to easily feel the intimate service brought by smart. There are also 6 "#1头号密友计划" close friend privileges waiting for you to unlock!
Because of the new luxury appearance of this new smart genie #1 model coupled with the configuration of smart technology, the voice on the Internet is very high. Coupled with the recent news that subsidies for new energy vehicles may be cancelled next year, the expectations of fans have been raised again. From 8:30 p.m. on the night of the 25th, smart official opened the next booking channel within 24 hours, smart official has received more than 10,000 valid orders, in the peak period smart car APP was once close to stuck and collapsed, it is conceivable that the popularity of this model is not small!
Tomorrow's smart car with both appearance and strength
The new Smart Genie #1 is a close friend of tomorrow's city who combines face value, LOHAS guide, powerful player, reliable partner and geek pioneer. Created by the Mercedes-Benz global design team, the exterior is full of imaginative avant-garde concepts, and design elements such as frameless doors, hidden door handles, and suspended roofs bring the appearance of the whole vehicle to the aesthetic limit. 11 body colors and 5 roof colours allow you to choose as you please. Multi-directional adjustable seats, dual-zone automatic air conditioning, 64-color multi-theme mood lights, 640W Beats brand audio and other features make travel more comfortable.
12.8-inch central control large screen, 10-inch HUD head-up display, 9.8-inch LCD instrument, "smart inspiration planet" intelligent human-computer interaction system, intelligent voice assistant - little fox. At the same time, the smart Pilot intelligent driver assistance system with as many as 23 active safety functions is more than imaginary. Compared with Tesla's Model 3 and Volkswagen ID.3/4 model interiors "simple to heartbreaking", the interior design of the new Smart Genie #1 is luxurious, and when it comes to intelligent driver assistance systems, the smart Pilot system equipped with the new Smart Genie #1 crushes the Volkswagen ID.3/4 model in terms of safety and functionality, and it is not inferior to Tesla, which stands in the C position with "autopilot" technology. In addition, the new smart genie #1 also provides ten full-scene user-defined functions and smart light show functions to make your tomorrow's urban travel more intelligent.
The four major rights and interests are exempt from the worries of using the car
Such a new smart genie #1 with both internal and external appearance and product strength believes that it has captured the hearts of many fans and fans. In addition to the innovative product power, the smart brand also announced at the press conference that it will provide four major benefits for all smart urban close friends, and the new smart genie #1 customers will enjoy: 4 years or 150,000 kilometers vehicle warranty, 8 years or 150,000 kilometers battery warranty, 4 years one-click free national roadside assistance service and 5 years free car-machine unlimited traffic service. Whether it is the first smart owner or not, all can enjoy the above four major rights. Compared with the "3 years or 50,000 kilometers" vehicle warranty service policy of traditional fuel vehicles, the new smart genie #1 car experience will be more at ease and worry-
Order to do "#1头号密友" to enjoy 6 special close friends privileges
At the same time, smart also released a "#1头号密友计划" at the next press conference. Smart officially unlocks participation rights to the event for all "booked car owners". Successful subscribers only need to actively participate in the co-creation activities initiated by smart to obtain and accumulate "growth value". Before the official delivery in the fourth quarter of 2022, smart officials will announce the "List of Close Friends". Eventually become a "#1头号密友" booking car owner, you can also enjoy six surprise benefits, including smart activity pre-privilege, exclusive right; "#1头号密友" certification badge and label; smart APP account 1000 growth value (after successful pick-up); exclusive customer service; new car priority internal test rights and the trunk surprise blind box on the day of pick-up. At this time, Xiaobian especially felt that smart was really good at playing, especially for the "surprise blind box" on the day of the car pick-up, which was full of expectations!
The traditional automotive sales industry is currently facing serious challenges
In recent years, the traditional automotive industry is facing many challenges, the current traditional dealer industry model has exposed weaknesses, according to the China Automobile Dealers Association "2020 National Automobile Dealers Survival Survey Report": in 2020, although the loss of dealers declined, but the proportion is still more than one-third. Although China's auto market has experienced decades of development, the sales model of automobiles has not ushered in a particularly major change, and the market and consumer demand are changing rapidly. From the past traditional authorized dealer model (that is, the 4S store model, which is often said), the direct sales model of automobile brands (Tesla, Wei Xiaoli and other brands) has slowly been derived. At present, these two car sales models on the market still have certain drawbacks, for example: the 4S store model often has a large shop bully, forced price increases, price opaque, stealing parts and other situations. Although the brand direct sales model solves part of the problem of open and transparent vehicle prices, it cannot provide consumers with a high-quality car purchase environment and protect consumers' after-sales maintenance and other services...
Innovative D2C sales model is user-centric and digitally driven
As an innovative and inspiring brand, smart announced in 2021 that it will adopt a sales model that is more consumer experience and vital interests. With "user-centric, digital-driven" as the core business philosophy, smart adopts the D2C direct sales agency business model, and is committed to presenting consumers with a new brand style of smart and providing new luxury and high-quality service experience. Different from the traditional 4S store model, in smart's new D2C direct sales agency business model, smart brands will grasp the right to sell, self-sustain vehicle inventory, in order to ensure a unified, transparent and stable price system for consumers, and directly provide users with vehicle delivery services.
At the same time, smart also assumes the main responsibility for brand marketing and user development to ensure that each sales outlet and channel can bring users a full range of experiences with unified standards, and will not obtain brand product information and rights according to different regions of users. Smart's D2C direct sales agency partners do not need to bear the high brand licensing fees like traditional 4S stores and carry major KPI indicators, so partners can focus more on providing users with a better sales experience and more comprehensive after-sales service, so that consumers can enjoy a more convenient and high-quality brand experience, so as to achieve a win-win situation for brands, partners and consumers.
Online and offline channels are seamlessly integrated, where can I buy the new smart genie #1?
Today's consumers' access to information and the habit of placing orders are inseparable from mobile devices. As part of the online user touchpoint, smart has created a super APP with full-scene function integration - smart car. In the smart car APP, not only can you get comprehensive product information, but also you can choose to buy peripheral products in the smart idea mall, as well as a variety of novel co-creation activities and co-creation community sections belonging to smart car owners... At the same time, this also means that the smart brand has successfully built a user digital ecosystem composed of official mini programs, websites and mobile apps.
At the same time, the smart official online mall will also be officially launched recently, bringing a convenient online one-stop car selection and car purchase experience to the majority of users. At this conference, the smart brand opened the order booking channel synchronously after announcing the price range of the two configuration models, and the order booking channel can be made through the "smart car APP" or "smart car mini program". The specific official recommended guidance price, more detailed configuration and da ding information will continue to be decrypted in June this year.
Offline, in order to create a comprehensive online and offline experience for consumers, Smart has worked with partners to build a multi-level sales and service network composed of flagship centers, supermarket showrooms, service stations, and service centers, which is seamlessly connected with the smart online digital ecosystem. It is expected that in 2022, nearly 150 independent sales and service outlets will be gradually rolled out by the end of the year, covering more than 40 first-tier, new first-tier and second-tier cities. Among them, 6 smart flagship centers with different styles and themes but with the same new luxury style will be officially opened in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chengdu.
At present, the main cities officially announced include: Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, Chongqing, Xi'an, Suzhou, Wuhan, Nanjing, Tianjin, Zhengzhou, Changsha, Dongguan, Foshan, Ningbo, Qingdao, Shenyang, Hefei, Kunming, Wuxi, Xiamen, Jinan, Fuzhou, Wenzhou, Dalian, Quanzhou, Shijiazhuang, Nanning, Jinhua, Guiyang, Nanchang, Changzhou, Jiaxing, Zhuhai, Nantong, Taiyuan, Zhongshan, Shaoxing, Taizhou, Lanzhou, Baoding, Haikou, Yangzhou, Sanya, etc.
Recently, Xiaobian has seen fans in Hangzhou, Guangzhou, Shenzhen, Chengdu and other regions on social platforms seeing the smart brand franchise stores that are being renovated. I believe that fans and fans in the above cities will soon see the figure of the new Smart Genie #1 model and feel the excellent service of the new Smart brand. And friends who have not seen their location for the time being do not have to worry at all, I believe that in the near future, smart will definitely allow you to experience such a full range of services in the city where you are located.
It is reported that the delivery of the first batch of new Smart Genie #1 vehicles is expected to take place in the fourth quarter of this year. After feeling the surprise brought by the whole press conference of the new smart genie #1, Xiaobian was even more curious about the "#1头号密友" trunk surprise blind box. Such an inspired and imaginative smart brand, what surprise blind box will it bring to the number one close friend on the day of pick-up? Take part in the guesswork in the comments section!