Using people's feelings to market goods is a near-perfect marketing strategy, especially if you're selling things that remind people of the past, and cars are one of the best vehicles for feelings. Toyota, Honda, and Nissan are well aware of this, and over the years have revived the GR86, Supra, NSX, 400Z and other very emotional models. But to say that the car brand that plays the feelings to the extreme, it has to be Porsche.
Creating a commemorative edition of the 911 model with a "10,000-year-old" model is definitely one of Porsche's fine traditions. Back in 2019, Porsche's Exceptional Manufaktur custom division and the "Style Porsche" design department collaborated with each other to launch a new Porsche Heritage Design Strategy product strategy.
This strategy is all about the launch of a unique model for the new 992-generation 911 that reinterprets the design style, including elements derived from Porsche's classic 1950s vehicles. The 911 Targa 4S Heritage Design Edition is the first of four collector's models from Porsche Heritage Design.
The second work is the 911 Sport Classic, which can make fans around the world excited just by listening to the name. With the advertising film full of emotions on the screen, let the fans really call on the head after watching it.
Everywhere you look is emotion
The name of the Sport Classic series occupies a special place in Porsche, although it is a replica of some classic elements of the old car, but for Porsche fans, the details of the Sport Classic can be said to be precise and full of souls.
The 997th generation 911 Sport Classic, released at the 2009 Frankfurt Motor Show, sold out in an instant that year with a quota of 250 units sold out within 48 hours of its debut. The just released 992 generation 911 Sport Classic has added 1,000 lucky people, limited to 1250 units for sale, starting at 272714 euros, about 1.89 million yuan, not surprisingly, it should also be a second.
At the first glance of this 911 Sport Classic, I believe that Porsche fans can find elements that belong to another era.
That's right, the most eye-catching ducktail, which originally belonged to the 1972 911 Carrera RS 2.7, incorporated the unique tail design of the 992nd Turbo S into the Sport Classic model, and the round logo pays homage to the 911 Carrera RS, which was loved by fans in the 70s.
The Porsche 911 Sport Classic paint uses sporty grey metallic paint, which is derived from the fashionable gray paint of the early Porsche 356, which is also the unique body color of the 911 Sport Classic. In addition, the new 911 Sport Classic can also choose pure black, agate gray metallic paint, gentian blue metallic paint.
In terms of body details, we can also see light sporty gray double stripes painted on the hood, roof and rear spoiler, and the 911 Sport Classic has also been replaced by the previous stickers to spray paint. On the side door of the vehicle is a very eye-catching sticker with the word "60", representing a tribute to the 1960s, which coincided with the birth of 9/11. The heritahe Design logo has been added to the grille and front fenders to further enhance its exclusive identity. The following through-the taillight group ensures the fusion of retro and modern elements, and the stout bilateral two-out exhaust layout also brings a more outstanding sports atmosphere.
In addition to the retro ducktail spoiler, the wheels of the 911 Sport Classic also feature classic Fuchs-style wheels with black trims for the front 20-inch and rear 21-inch Fuchs, also in homage to the 1967 911S. By the way, owners of the 911 Sport Classic can also buy a special edition watch that belongs to this car, and the back of the watch also adopts a classic wheel design.
Many attentive fans can see that the 911 Sport Classic on the rear fenders does not make an intake opening design like the "prototype" Turbo, because the designers want to have a smooth and complete surface, in order to create a clean and wide-body appearance unique to the 911 Sport Classic.
Of course, in addition to the retro design in the shape, the 911 Sport Classic also adds some design features that have not been seen in other models, such as the roof and hood made of carbon fiber reinforced plastic (CFRP), and the retro gold font on the rear of the car, which makes the 911 Sport Classic create an extremely rich nostalgic style.
The charm of 911 is that each generation of 911 can mostly become a classic, and each generation of 911 has its own unique charm. The birth of the 911 Sport Classic can be said to be the pinnacle of the classic elements of the 911 tradition.
The most powerful manual 911 ever
Porsche's Exclusive Manufaktur custom department's craftsmanship in the interior collocation is obvious to all, and it is even more extreme in this 911 Sport Classic. Semi-aniline leather from the interior of the 918 Spyder, first appeared on the 911 model. Pepita's chidori textured seats and door panels create an atmosphere of the late 1960s and early 1970s.
A touch of fluorescent green behind the tachometer in the five-link table is the classic design language of 356. Printed on the central armrest, porsche Exclusive Manufaktur reminds you that this is a classic and modern 911. The front of the passenger seat is embedded with a gold limited edition nameplate, highlighting the uniqueness of 1/1250.
The power unit is also a place that fans talk about, and Porsche officially said that this 911 Sport Classic is a manual version of the Turbo S. That's right, the 911 Sport Classic features a 7-speed manual transmission with more retro and pure rear-wheel drive, and the matching 3.7-liter 6-cylinder twin-turbo engine is less powerful than the Turbo S's 640 hp, but the combination of 543 hp + manual rear drive is enough to make the 911 Sport Classic the most powerful manual version of the 911 to date.
Considering that the 7-speed manual transmission is used, the speed of the gear shift may bring about the lag of power output, and the transmission of the 911 Sport Classic can compensate for the power output between the gears through short speed pulses, and the playability is still very high.
The 911 Sport Classic also comes standard with a number of features that would otherwise be available, such as Porsche Active Suspension Management, Ceramic Composite Brakes, Porsche Dynamic Chassis Control, Rear Axle Steering, Sport Chrono components and an upgraded sports exhaust.
A standard rear-drive manual sports car with such a high standard, and a 7-speed manual sports car, can be said to be unique in today's market. Who can say no to such a manual rear-drive sports car full of driving pleasure and passion? Unfortunately, this car is limited to 1250 units worldwide, and it is likely that it will not be available in the Chinese market.
It is undeniable that the 911 Sport Classic is an "analog product" of the digital age, with modern technology and advanced material technology on the retro shell, but it still retains the purest and most original happiness that the car brings to mankind, right?
Master observation
Perhaps in the eyes of some people, feelings can be worthless, but they will always hang on to their hearts. In this era when new cars are basically "electrocuted", Porsche is still launching a performance sports car that meets the needs of a small crowd, with a 7-speed manual + horizontally opposed 6-cylinder engine + pure rear drive, although this is only a small part of the fun, but it is enough for fans around the world to see. At the very least, there are car companies that insist on the last glory of manual mechanical texture.