Lead
Introduction
When major brands are competing in the market with their housekeeping skills, price seems to have become the last killer.
Author 丨 Deng Yongtuo
Responsible editor 丨 Luo Chao
Editor 丨Zhu Jinbin
The Cloud Auto Show is still taking place, and this week's theme is "Price.". Many of the new cars that are scheduled to be priced and officially launched at the Beijing Auto Show have been unveiled as planned this week. On the whole, the price of some models seems to be very sincere, and some reflect a feeling of sword and edge, which makes people scratch their heads.
As the competition for electrification in the Chinese market becomes more and more fierce, these joint venture brands that have slowed down by half a beat in the rhythm of entering this circle have become the most worthy of consideration for how to improve the competitiveness and cost performance of products. Price, in a race where independent brands and new forces have started a long way now, may be the primary driving force for speeding up.
Smart Genie #1 conquers consumers with sincerity. The pre-sale price of 190,000-230,000 yuan, Smart put the luxury atmosphere into a more mainstream price market during the electrification transformation, so that the first product has been recognized by the market. On the other hand, Japanese joint venture brands have finally begun to show their ambitions, e: NS1 and bZ4X are honda and Toyota's first attempts at electrifying new brands, representing the traditional joint venture brands in the electrification transformation finally launched a defense war against the inherent market.
Among its own brands, Geely Emgrand L Hi · As Geely's first plug-in hybrid model equipped with Raytheon Power, X Super Electric Hybrid further lowered the market threshold of the Raytheon Power brand label at a base price of 129,800 yuan. Based on the super cubic EMA platform architecture, the price of 121,900-15.49 million yuan will also become a dark horse in the 7-seat MPV market for households. In terms of luxury brands, Porsche also brought Taycan's sports travel version, Cross Turismo, which is not much higher than the coupe version and brings new options to users who like electric cars.
Pricing power is shifting
Undoubtedly, the development of independent brands and new forces in electrification is beyond imagination, and some impressive technological achievements have been achieved, and the market share continues to rise. As these Chinese brands struggle to gain a lead on the electrification track, pricing power seems to be shifting.
Before the sale price of Smart Genie #1 was announced, many industry insiders and peers had concluded, "No more than 250,000, if it is around 200,000, it will be very competitive." "Considering that new power brands are now rooted in the range of 200,000-300,000 yuan, a fight is inevitable." Today's smart is also a new image in a sense.
A simple comparison, weilai, which is also positioned as a luxury brand, currently positions the lowest ET5 basic price of just over 300,000, and if the battery rental model is adopted, it only takes 258,000 to have. The Xiaopeng G3i, which is also positioned as a delicate SUV but has a larger size, has a top price of only more than 200,000. Think again, there are leading C11 and Skyline ME7 these "reserve forces", today's electric vehicle market, with the new forces in the in-depth layout, the price war is no longer the choice of Chinese brands.
In such an environment, there is everyone's expectation of smart genie #1 in price. Fortunately, this new car lives up to expectations, and the basic price of 190,000 yuan is not only an "effective kill" for new power brands and joint venture brands, but also makes its luxury concept deeply rooted in the hearts of the people with a more people-friendly attitude. Just 24 hours after the listing, more than 10,000 orders are the best affirmation of it.
In the circle of joint venture brands, the competition for market pricing power has been staged. Although the NS1 and bZ4X are positioned in different sizes, so their price ranges do not overlap, but considering that German competitors such as Volkswagen have taken the lead, Honda and Toyota seem to have become the backhands of the counterattack.
From the price point of view, these two new cars do not seem to occupy enough advantages in the market, but there is no doubt that these two electric vehicles are a good complement to the overall model camp of Honda and Toyota brands in the Chinese market. Both cars use SUVs as the primary entry point, perhaps they are looking at the heat of China's SUV market today, and in the electrification transformation, they can better play their brand advantages and occupy market share.
On how to reduce costs and reduce prices, Geely, as a brother of independent brands, has the most say. Thor-powered hybrid model Emgrand L Hi · The price range of X super mix after comprehensive subsidies is 129,800-145,800 yuan. Not to mention how much cheaper than the same level of joint venture models, even compared with the Emgrand GL plug-in mixed version, there is a decrease of 20,000-30,000 yuan.
In addition to this, it also has a higher model configuration. With a battery capacity of 15.5 kWh and a pure electric range of 100 km, it has a fuel consumption of 3.8 liters even if it is used entirely as a fuel vehicle. Such strength, in the face of BYD Qin Plus DM-i, which also controls the cost in an excellent range, still has an amazing high cost performance.
Happiness is priceless
Every car has a price, but the joy it brings is priceless. Fortunately, some car companies are still trying to infinitely magnify this priceless happiness. As you may have guessed, this time we are talking about the new Porsche 911 Sport Classic.
Porsche is a master of producing the limited edition and special edition 911 to keep fans constantly pursuing it. The Sport Classic, which was launched at 997, was launched in 250 units, and the body used a number of classic retro designs to pay tribute to the classic Carrera RS 2.7. The new 911 Sport Classic of the 992 era will become a new classic, and this time there will be 1250 lucky people who can have it.
The new 911 Sport Classic is based on the wide-body body of the 911 Turbo series, continuing the design of the Turbo model and is equipped with the same 3.7T horizontally opposed six-cylinder turbocharged engine. Although slightly lower in power than the 911 Turbo model, the 7-speed manual transmission only drives the rear wheels, which has a purer driving pleasure and is the most powerful manual version of Porsche ever.
Such a limited edition of the 911 as an ordinary consumer naturally does not have to worry about the price, but this new AMG model seems to be able to set a small goal.
Last year, after the domestic launch of Mercedes-Benz's new generation W206 C-class, the high-performance model AMG C 63 based on it will be replaced by a hybrid system with a 2.0T four-cylinder engine and an electric motor combination. The new Mercedes-AMG C 43 4Matic model, which has just been unveiled, is also equipped with a 2.0T four-cylinder engine with a 48V mixing system, and it is the M139, the strongest four-cylinder engine on the surface of the AMG A 45.
Although it is not the strongest output version of the M139, the apple tree on the engine and the one-person-one-machine LOGO also give the C 43 more pure AMG genes. And, there are many more surprises. The 48V light mix system can provide an additional 14 horsepower, not to mention, it also has the MGU-H electric turbine with F1 technology on the future C 63, with fast response and small hysteresis, and the gearbox is also AMG's exclusive 9-speed MCT, which is in line with the future big brother C 63 in gear shift reaction and technical tuning.
The new AMG C 43 has two options, a sedan version and a travel version, and is expected to meet Chinese consumers next year. The four-cylinder engine was not only lighter in weight and handled better, but the smaller displacement avoided some taxes and perhaps had a more affordable price. Just on paper is attractive enough that the only thing that can be decided is its final domestic selling price.
Compared with slightly expensive luxury brands, young people's pursuit of priceless happiness can be obtained from their own brands, and GAC Trumpchi Yingku, which just appeared this week and announced the Chinese name and configuration information, is the best representative.
The success of Shadow Leopard makes young people feel the charm of sports family cars, and Shadow Cool will let those young people who like SUVs experience the unique points of this product's great personality and strength. Born out of the EMKOO concept car, and also belongs to the "shadow" generation, it can be seen that Trumpchi hopes to pass on the honor of the shadow leopard to this compact SUV. From the appearance alone, its "jump grating" grille, slip-back tail and rear spoiler and other styling designs have captured the hearts of countless young people.
It is worth mentioning that in addition to the traditional power system, Yingku will also take the lead in carrying the new hybrid system Julang Power independently developed by GAC Trumpchi. This time, Julang Hybrid also has a dual hybrid technology route, which is a forward self-developed GMC dual motor series parallel hybrid system, as well as a dual engine solution that digests and absorbs Toyota's latest THS hybrid system and innovates to achieve the perfect combination of turbocharged engine and THS system.
This is not only the latest breakthrough of GAC Trumpchi in the power system, but also an effective counterattack to competitors with efficient hybrid systems in the face of the new energy wave. With the blessing of Julang Power, Yingku will further expand the user group, and Trumpchi also hopes to use this car to regain the glorious years when the GS4 was once the head camp of the autonomous compact SUV market.
Like Shadow Leopard, price will also be the keyword of Shadow Cool, but this time, GAC Trumpchi has more confidence in Shadow Cool, and should also use this new car to promote the brand's faster development.
| Deng Yongtuo |
Not a big problem, there is no fear of cars.