Selling 40,000 units a year is better than selling the 911? These luxury cars are powered by new powers!

Under the definition of consumption that the car is only a transportation, perhaps pure electric drive is only a consumption choice that weighs "zero fuel consumption" in the eyes of consumer audiences. However, in the pursuit of a "luxury pure electricity", its consumption definition is no longer a simple pure electric transportation tool.

For such a choice as "luxury pure electricity", in addition to the style that luxury brands should have, they are seeking intelligent driving, pure electric performance and so on in the same price market. For example, the professor is going to talk about these models today.

In the era when the proportion of pure electricity consumption is increasing year by year, their emergence gives consumer audiences the choice of "pure electricity" in the luxury category. And in their pure electrical properties and pay attention to what kind of consumption orientation? Let's talk about it today.

When it comes to performance and sport in luxury brands, it must be Porsche. Looking at the brand's product matrix, every car from sedan to SUV is inseparable from the word sport in the product tone. The same is true of the Taycan, the brand's first mass-produced pure electric vehicle.

In the million-level pure electric choice, Mercedes-Benz's EQS is thinking about how to impress consumers with intelligence, and the recently listed BMW i7 still follows the style that this luxury administration should have. The Porsche Taycan tells you that pure electricity can actually be very sporty.

The 407 -538km endurance calibration is not too good in the pure electric model, but in the way of pure electric drive, the Porsche Taycan can freeze the 100 km acceleration at 2.8 seconds of horror data, and even make many 12-cylinder supercars ashamed of it. Is there any reason to say that pure electricity cannot perform?

In addition to the energy-driven "transition", the Taycan naturally inherits the sports genes of the Porsche family. Racing-grade material coverage, electronic intelligent performance tuning, excellent handling can meet all your supercar imagination of a pure tram. Although it doesn't have the roar of a large-displacement internal combustion engine, why bother.

As the "pure electric upstart" in the supercar industry, the mass production of porsche Taycan shows the evolution direction of supercar under the trend of new energy trends. Now that Porsche Taycan has been competing in the market for less than three years, it has accumulated 40,000+ eye-catching sales results in the past year, which shows that the strength of this pure electric supercar should not be underestimated.

At a time when the trend of electrification transformation is coming, the EQ family of Mercedes-Benz is constantly improving the product matrix. Not long ago, Mercedes-Benz launched EQE, a luxury pure electric that dominates smart administration. After the official map announced the Mercedes-Benz EQE makeup photo, I believe that many friends will think that it is a "small Mercedes-Benz EQS" like the professor.

The EQ family design concept highlights this Mercedes-Benz interpretation of the evolution of the future intelligent car, and this design concept does not stop at looking smart enough. Mercedes-Benz EQS has an excellent drag coefficient of 0.2Cd, and the mercedes-Benz EQE is also the same.

Mercedes-Benz EQE inherits the Hyperscreen ultra-screen concept from the big brother Mercedes-Benz EQS interior, and its advantage of the MBUX car machine system is excellent intelligent interaction experience. From sci-fi design to intelligent configuration, Mercedes-Benz once again proved its position in the field of car building with technology.

Mercedes-Benz EQE this rear-wheel drive motor, the maximum horsepower of 292 Nm, peak torque of 530 Nm. The battery capacity is 90.6kWh, and the endurance is calibrated to 660km under WLTP conditions. Its pure electric output level is in the mainstream power standard level in terms of power parameters and mileage.

Nowadays, in the competitive market of new energy iteration, it is not only the situation when independent brands are blooming. With the inevitable trend of the development of the times, those fuel vehicle companies with a century-old history are undoubtedly laying out new energy tracks. For now, Mercedes-Benz's EQE competition is very strong.

In the "joint marriage" between independent brands and overseas car manufacturers, everyone is no stranger to the smart brand. After the discontinuation of the smart positioning of the mini car bid farewell to the internal combustion engine, the smart brand opened the electrification transformation of pure electric attributes with the smart genie #1 car.

The smart genie #1 positioned in a small SUV is small and cute, and the avant-garde design of the personality also has the face value orientation of a smart pure tram. The design concept officially called "Ling Rui Philosophy" does not have the design of smart's previous family, but it still uses avant-garde design ideas to cater to the aesthetic standards of the young market.

Smart Genie #1 is equipped with a permanent magnet synchronous motor with a maximum output of 200kW and a peak torque of 343N·m. The official claim is that the acceleration from 100 km/h is only 6.7 seconds. The endurance has a performance of 560km and supports fast charging mode. There is a reason why Smart Genie #1 is targeting the 200,000-level price range in the small pure electric SUV market.

Of course, in terms of consumer orientation, Smart Genie #1 can give more than pure electrical characteristics, its intelligent personalization gives young audiences a more diversified demand for car consumption. In addition to being able to meet the "zero fuel consumption" of the transportation economy, it is more like a fashion item sought after by young people.

The above three cars have been separated from the conventional pure electricity consumption characteristics in terms of the essence of the consumer orientation, and their respective design tones in product definition also give the consumer audience more rich choices in pure electric models. In other words, they don't talk about heroes in terms of sales, but they don't lose mainstream competitors at all.