Abstract: Porsche plans that by 2030, the proportion of pure electric vehicles in new car sales will exceed 80%
Wen | Guo Yu
Editor| Zhao Cheng
On April 27, porsche pure electric model Taycan Cross Turismo (4 derivative models) and Taycan GTS launched pre-sales in the Chinese market, with retail prices starting from 968,000 yuan and 1.392 million yuan respectively. So far, the Taycan family has offered 9 models in the Chinese market, covering cross-border utility vehicles and coupes.
The Taycan Cross Turismo is the taycan family's first all-electric crossover utility vehicle (CUV) with a range of between 469km and 523 km for four models (CLTC). CUV can be simply understood as the chassis of the car is the chassis of the car, but the shape is similar to the sporty off-road vehicle. The Taycan GTS is the first pure electric member of the Porsche GTS series.
The Taycan Cross Turismo is able to meet different driving scenarios such as on-road, track, off-road and more, thanks to the 800 V architecture and the innovative "Gravel" mode. Designed for light off-road terrain such as sand and dirt roads, gravel mode enhances the Taycan Cross Turismo's ability to adapt to driving on uneven roads. Its 4 power versions have a range of up to 523 km.
The panoramic sunroof, which controls light, is a highlight shared by the Taycan Cross Tursimo series and the Taycan GTS models, and is the first feature in the industry. The entire sunroof is divided into nine individually controllable areas, and different areas can choose different light states such as transparent, translucent, matte, etc. In addition, the sunroof enables a dynamic "roller shutter" function: when the Taycan driver swipes his finger over the sunroof icon in the display, the corresponding sections are activated sequentially.
It is worth mentioning that the Taycan Cross Turismo is the first of all Porsche models to achieve carbon neutrality over the entire life cycle, which is an important milestone in Porsche's progress towards the goal of carbon neutrality for the entire value chain by 2030.
▲ Porsche Taycan Cross Turismo
The Taycan family is a microcosm of Porsche's intelligent planning for the electrification of the future. With the release of this model alone, Porsche invested at least 6 billion euros (about 43 billion yuan) and 1200 employees.
Porsche plans to invest around 10 billion euros (about 71.8 billion yuan) in hybridization, electrification and digitalization over the next five years. Of these, 60 percent will be spent on R&D for hybrid and electric vehicles, 30 percent for investments in electrification-related tangible assets, and another 10 percent for the digitization of vehicles, such as highly autonomous driving platforms.
There is also a performance return on the investment of TheTacan. The Taycan debuted worldwide in 2019 and sold more than 40,000 units in 2021, becoming the third-best-selling model of the year, the top two being two fuel vehicles, the Macan (88,362 units) and the Cayenne (83,071 units).
In general, electric vehicles are less profitable than fuel vehicles because they cost more and are smaller, but Porsche's electric car, the Taycan, is now profitable.
"The sale of the Taycan can be said to be very successful." Dr. Boyu Yan, President and CEO of Porsche China -Ing. Jens Puttfarcken told Caijingqiche that 72% of Taycan users are first-time Buyers of Porsche models, and generally have higher incomes and educational backgrounds, and the average age is below 35 years old.
Porsche's sales of electrified models are not only pinned on the Taycan family. More popular fuel models will also be available in electric versions in the future.
The Taycan GTS, which is pre-sold to China, is the first pure electric member of the Porsche GTS series. In 2023, Porsche will launch its second pure tram after the Taycan, the pure electric version of the Macan. Electrifying the most popular model, Porsche hopes to replicate the success of the fuel car Macan. Thereafter, the classic sports car 718 will also be fully electrified, planned to be born before 2025.
Porsche plans to account for about half of global new car sales by 2025, including plug-in hybrid or all-electric models, and by 2030, the proportion of pure electric vehicles in new car sales will exceed 80%.
▲ Porsche Tay can GTS
Whether it is from the perspective of car sales or from the perspective of electrification strategy, the Chinese market is very important to Porsche. China has been Porsche's largest single market for seven consecutive years, with Porsche delivering more than 300,000 vehicles worldwide in 2021, with the Chinese market contributing nearly a third. In addition, China is currently the world's largest production and sales market for new energy vehicles.
"Our customers in China are very young, a whole generation younger than our European customers. For example, Porsche's customers in Germany are mainly men around 55 years old. But in China the average age of our customers is 35 years old. Yan Boyu so depicts the user portrait of Caijingqiche (ID: caijingqiche).
At present, Porsche, which belongs to the Volkswagen Group (VOW3.DE), is considering a stand-alone listing. The industry expects that porsche, one of the world's most profitable car manufacturers, will be valued at around 90 billion euros, and if successfully listed, it may become the largest IPO in the history of Germany and the automotive industry.