On April 27, the Porsche Taycan family welcomed two new signings, expanding the driving scene to the road, track and off-road Taycan Cross Turismo, and launched a pre-sale in the Chinese market with the Taycan GTS, which focuses on extreme performance.
In 2021, the Taycan delivered 7,315 units in the Chinese market alone, making it another sales growth pole under Porsche. Under the leadership of Taycan, Porsche's electrification pace is also steadily moving forward, and in 2021, Porsche's electrified models in China have accounted for 18% of deliveries. After injecting fresh blood, the Taycan family has provided 9 models in the Chinese market, which is even stronger.
Porsche, which has the courage to open up new categories and firmly electrify the transformation, will go down to the next city in the layout of electric products.
Last night (April 27), the Porsche Taycan family welcomed two new signings, expanding the driving scene to the Taycan Cross Turismo on the road, track and off-road, and launched a pre-sale in the Chinese market with the Taycan GTS, which focuses on extreme performance. Among them, the taycan Cross Turismo pre-sale price is 968,000-1.838 million yuan, and the Taycan GTS pre-price is 1.392 million yuan.
Taycan Cross Turismo pre-price Image from the online launch
Looking back over the past few years, Porsche has relied on the spirit of courage to explore and "win big" in the market by constantly exploring new products. The hot sales of models such as the "New Exploration" Cayenne and Macan have boosted their sales, and Porsche's sales in the Chinese market have risen from 86,752 in 2019 and 88,968 in 2020 to 95,671 in 2021, making China the world's largest single market for the seventh consecutive year.
Focusing on the field of electrification, Porsche has started from high-end sports car products, and its first pure electric sports car, the Taycan, has attracted much attention since its global debut in 2019, and also carries the heavy responsibility of the brand to promote electrification transformation. The good news is that such a luxury car has achieved amazing market performance. In 2021, the Taycan delivered 7,315 units in the Chinese market alone, and global sales reached 41,296 units, even surpassing the legendary IP - 911, thus becoming another sales growth pole under Porsche. Under the leadership of Taycan, Porsche's electrification pace has been steadily moving forward, and in 2021, Porsche's electrified models in China have accounted for 18% of deliveries.
After injecting fresh blood, the Taycan family has provided 9 models in the Chinese market, which is even stronger. The arrival of the Taycan Cross Turismo will expand the new way of playing the Taycan family and even the Porsche electric matrix. As the first pure electric crossover multi-purpose vehicle (CUV), the Taycan Cross Turismo will cover daily driving, track racing to off-road capabilities, allowing the Taycan family to open up more diverse driving scenes and driving experiences.
The image is taken from the online conference
Specifically, the Taycan Cross Turismo's new chassis technology, combined with the innovative "Gravel" mode, broadens taycan's sporty driving scene to include on-road, on-track and off-road. At the same time, more space for the rear seat and luggage compartment capacity enhance the comfort and convenience of long-distance travel, significantly improving daily practicality.
In addition, the Tayan Cross Turismo series of endurance (CLTC) up to 523 kilometers, more valuable is that the "WYSIWYG" meter mileage comprehensively considers a number of energy consumption factors, including driving style, road conditions, outside temperature, the use of auxiliary equipment, etc., so the meter mileage estimate is more real and reliable. In terms of power, the Taycan Cross Turismo is available in 4 power versions, all of which come standard with a 93.4 kWh high-performance battery upgrade (Performance Battery Plus).
The design is also the "killer" of the Taycan Cross Turismo, which perfectly presents the shape of the Mission E Cross Turismo concept car, including wheel arch trims, unique front and rear lower skirts and side sills, full of off-road style. As part of the Off-Road Design assembly, the corners of the front and rear bumpers and the ends of the sills are equipped with special skid plates to effectively prevent the impact of stones. Selected for the Off-Road Design component, a compass will be added to the top of the dashboard, a rotating compass dial simulates the front direction of the car, and provides altitude and time information on the digital display, with a simple and technological interior.
Taycan Cross Turismo image taken from the online launch
It is also worth mentioning that the Taycan Cross Turismo is the first Porsche model to become carbon neutral throughout its life cycle, which is also an important milestone for Porsche to move towards carbon neutrality across the value chain by 2030. (China Economic Network reporter Guo Yue)