From 2020 onwards, the pressure of energy conservation and emission reduction really falls on the shoulders of every car company, not to mention domestic /joint venture/import, but all new models are more or less related to electrification, including Volkswagen ID series pure electricity, Toyota dual engine series hybrid, BYD DM-i plug and so on. By this year, hybrid/pure electricity has become the main force of manufacturers to innovate, and even luxury brands that do not calculate "economic accounts" have begun to fully shift to the field of pure electricity.
● BMW 7 Series/i7
The recent world premiere of the new bmw 7 series is undoubtedly a key new car for consumers around the world, and BMW has shown us the latest understanding of the future flagship luxury car through TA. From a design point of view, in addition to the iconic double kidney grille, we have not seen the new and old heritage of the product, a large number of new elements make the whole vehicle exude a strong sense of the future, which is also highly consistent with the electrification attributes of the product.
Compared with the 7 series that still uses the B58 gasoline engine, the first i7 is completely turned to the product positioning of new energy vehicles, split headlights, hidden door handles, dual screen central control, plus digital interaction and driving assistance upgrades, its level of intelligence is completely not afraid of Tesla as the core selling point. Unfortunately, i7 is still a CLAR platform, strictly speaking, it is also "oil to electricity", but the size of this car is enough to cope with the user's demand for value experience, and will not expose its shortcomings in space, or that this is not a hard indicator of car purchase for the audience of the product.
●Mercedes-Benz EQS SUV
After the EQS sedan, the Mercedes-Benz EQS SUV model also officially met with global consumers this year, the same is a full-size flagship car, the positioning of the SUV makes this car have a better performance in the sense of space and passability, after all, with a 5125/1959/1718mm "three-dimensional" and 3210mm wheelbase, the luxury car experience will never disappoint users.
Entering the car, the car's center console consists of a 17.7-inch OLED central control display + a 12.3-inch dashboard + a 12.3-inch co-driver screen composed of a three-screen display, and there are also two independent displays in the rear row, with the MBUX Hyperscreen infotainment system, and its digital interaction experience is also directly full. For this level of luxury cars, the advantages of pure electric drive in NVH have outstanding advantages over large-displacement V6/V8, as for the charging problem, presumably people who can afford this level of models should not worry about finding a fixed parking space with charging piles.
● Audi urbansphere
Compared with Mercedes-Benz and BMW, Audi has always been a brand in the "BBA" that is more open to new things, such as this urbansphere concept car, and we see that Audi seems to have a trend of stepping into the field of high-end commercial vehicles. According to the information released by the official, this car originates from the new car of the PPE pure electric platform, which seems to be built by the Audi China design team in cooperation with the German design center, mainly to solve the localization demands of Chinese users.
In recent years, the domestic high-end commercial vehicles represented by Toyota Alpha are very popular, this point manufacturers are obvious to all, this appeal will be further released with China's industrial upgrading, after all, all companies that are related to scientific and technological innovation, it is impossible to rely on Wuling Hongguang, Ford Quanshun to pick up and drop off customers, in the long run, Buick GL8 can no longer meet this new demand, and this Audi urban spectrum on the business digital interaction system, will undoubtedly be very suitable for that large group to do 5G, Companies that do semiconductors and DO AI.
● Lexus RZ
As a luxury brand owned by Toyota, Lexus, like its old owners, is as conservative as ever to pure electric vehicles, but it can't help but launch its first luxury SUV this year, the RZ. From the perspective of product positioning, this is a pure electric car based on the urban SUV market, and the conservative attitude even extends to product design.
We can briefly compare the new generation of NX models that have just been launched, this RZ obviously emphasizes more sports style, the whole vehicle is more slender and low, at the same time, the 4805mm length and 2850mm wheelbase make its space performance more worth looking forward to. In the interior part, the Lexus RZ has played a new trick, and the wrap-around central control layout emphasizes the driver's sense of driving, especially the unconventional steering wheel is particularly impressive. Obviously, compared with the German "BBA", Lexus still emphasizes the "sense of participation" brought by driving a car to users even in the field of pure electricity.
● Lincoln Star
Like the Germans, the American Lincoln Automobile has recently shown a "high interest" in pure electric cars, and with the debut of the Lincoln Star concept car (literally translated as Lincoln Star), it indicates that the Lincoln brand will also "step into" the field. Jim Farley, president of the Ford Group, said that this car will change the way users interact with brands, people and cars, and redefine the value experience of the next generation of luxury luxury cars.
On this car, Lincoln took the space expansion of the pure electric architecture to the extreme. Through this concept car, it can be seen that its front cabin has independent storage space and adopts an electrochromic glass design that actively changes the permeability, which is easy to identify from the outside and has excellent privacy; the redesigned rear cargo space and lounge mode can be transformed into a comfortable, indulgent outdoor seat, which can be called an outdoor artifact. In addition, the car also provides Coastal Morning, Mindful Vitality, Evening Chill three kinds of cockpit atmosphere mode, through lighting, sound, fragrance, seating system, to create an early morning beach, afternoon garden, dusk sunset cabin environment atmosphere, after all, is a luxury car, in the expansion of the available space at the same time, but also to provide users with enough sense of value, otherwise it will become a functional vehicle.
● Porsche Taycan Cross Turismo
On April 28, porsche Taycan Cross Turismo was officially launched in China, and the new car was positioned as a pure electric crossover station wagon, and a total of 4 models were launched, priced at 96.80-1.838 million yuan. Even if it is a station wagon, we can also see the rich sports elements, perhaps this is the product value that Porsche wants to convey, the luxury experience is not as good as the panamera, the emotional attribute is not as good as the 911, and the cutting-edge technology is not the short board of pure electric drive, and the two words of sports can be taken.
From the perspective of the product itself, there is not much difference between the taycan cross turismo's three-electric system and the three-compartment Taycan, but the elongated tail makes its space performance better, which is an expansion of the audience of the pure electric family. From the user's point of view, Porsche through the Taycan series mainly highlights the pure electric sports attributes, but the technical threshold of this feature is not high, not only Tesla can do it, about 200,000 BYD Han EV can also do it, less than this core competitiveness, Porsche Taycan in the Chinese market is indeed impossible to go too far.
● Lotus ELETRE
Sports car brand "change" to do luxury SUV is not new, backed by volkswagen Porsche, Lamborghini, Bentley can get enough resources to make a well-known SUV product, Rolls-Royce, Maserati also have a backer, and is not bad money master. In contrast, Lotus wants to independently make a luxury SUV that can stand up to the scene. Fortunately, the rapid rise of new energy vehicles has given Lotus a new means to break the corner, so we have seen this ELETRE based on the EPA platform.
ELETRE is a medium and large SUV with a length of 5103/2019/1630mm and a wheelbase of 3019mm, the whole vehicle is also quite aggressive in design, with a little Lamborghini Urus flavor, the sense of combat is full. In terms of power, the official is equipped with a dual motor with a maximum power of 600 horsepower, and also has a two-stage gear speed change, breaking the hundred in 3 seconds, and even some news that the car will also provide a three-motor version of 900 horsepower, 2.5 seconds to break the hundred. For the British car company that has withdrawn from the global market competition, Lotus ELETRE is undoubtedly the most favorable support for the brand to return to the "track", and the next step is to see whether the production and marketing (burning money) is enough.
● Rolls-Royce Flash
Compared with the apparitions, phantoms, and shadows of "Sindaya", the Chinese name of rolls-Royce Shining Spectre is indeed "terrifying", and the official explanation for this is "It refers to superior power and mysterious agility." "Combined with the shape of this two-door GT sports car, there is indeed a little bit of a ghost that comes and goes without a trace.
Rolls-Royce also said that the Pure Electric Drive Shining does not seem to be ready to use the brand's classic Parthenon front grille shape, in addition to the flying girl, how to reflect its identity is undoubtedly a big problem in front of the brand. As for the product itself, as a Rolls-Royce, no one should question its understanding of the value of the product, to some extent, Rolls-Royce represents the vane of the user's appeal, that is: don't you feel, I want me to feel.