Since last year, the sales increase of Changan Lincoln is visible and tangible. According to relevant data, the cumulative sales of Changan Lincoln's terminals in the domestic market in 2021 were 91,621 new cars, an increase of 48.3% year-on-year; in the first quarter of 2022, the cumulative sales of Lincoln Automobile's terminals were 19,471 units, setting a sales record.
Of course, I do not deny that Changan Lincoln has eaten the dividends of the market environment to a certain extent, but more is its continuous improvement of product strength and its own unique brand value, in order to impress consumers from the root, such as Lincoln Navigator's new Navigator 2.7T entry-level (Zunya version) model officially listed today, further lowering the threshold for V6 models to start, we may wish to take a look.
From the appearance point of view, the new car adopts a polygonal honeycomb grille design, blackened front surround, with a wide three-dimensional LED headlight group on both sides, the overall appearance looks very exquisite, but there is an atmosphere of American cars.
In terms of body size, its body length, width and height are 4849 * 1934 * 1693mm, the wheelbase is 2850mm, and the same level of medium-sized SUVs compared to the overall performance of such body size is still an advantage, take Mercedes-Benz GLC L as an example, the navigator's body size, in addition to the wheelbase is slightly inferior to mercedes-Benz GLC L, the length, width and height are wins.
In terms of interior, the new car is also quite careful, 12.3-inch full LCD dashboard + 12.8-inch suspension central control screen, plus a multi-functional steering wheel and a large number of wood grain trim panels, real soft leather seats, such an interior how to say it, is to combine light luxury and practicality very well.
In terms of power, Lincoln Navigator continues the imported version of the power configuration, providing a start-up version of the 2.7T V6 twin-turbo engine, which has a maximum power of 180 kilowatts and a maximum torque of 500N .m, and the transmission is matched with an 8AT automatic transmission.
Future sales forecast:
It is reported that the Lincoln Navigator 2.7T entry-level (Zunya version) is priced at 405,800 yuan, to be honest, this price plus a certain terminal discount, it is still acceptable, if there is no discount, the price is still a little high, but then again, compared with the Audi Q5L, BMW X3, Mercedes-Benz GLC These same level of competitor models, it is the only model in the same level to provide V6 engines, but also allows Lincoln at this level, can look up and face the opponent, so, With the blessing of this entry-level model, the future sales of the Lincoln Navigator are likely to be in a growing trend.
Write at the end
I don't know if you have the same feeling, in the past two years, Chinese consumers buy luxury cars seem to no longer just stare at BBA, I once saw a car company survey report, which said that "81% of the users delivered now come from luxury brands, of which 61% are BBA users." That is to say, nearly 61 out of every 100 car owners today have abandoned the BBA, which may be a bit exaggerated, but it is certain that the BBA is not so attractive to today's consumers.
Users began to have their own judgments about high-end luxury models, including material texture, design quality, NVH, driving quality, and brand power, and lincoln at this time stood out, more personalized design, larger size, stronger power, higher configuration, it came at the right time, so it can get more market share. In summary, the lincoln navigator's new car is still worth recommending, what do you think?