Since SAIC-GM-Wuling opened the silver label strategy, its new models Capgemini and Xingchen have had very good market performance, which has also made the Wuling brand transformation bear fruit. Recently, SAIC-GM-Wuling also brought a new MPV model - Jiachen, and announced a pre-price of 6.98-10.58 million yuan, which was officially listed in the second quarter of this year.
The heat of the domestic MPV market has cooled down in recent years, especially in the compact MPV market, which has not performed too well in this batch of models previously launched in China. The main reason is that most of their price ranges coincide with domestic independent brand SUVs, and users' concepts of MPV have not yet completely changed.
And the compact MPV ride comfort is general, and there is no shortage of low-cost 7-seat SUVs in China, so the position of the compact MPV is more awkward, if it is a similar price, the user's love for the latter is still higher. However, if you can break into this market at a lower price, you may be able to break this pattern, and Wuling Jiachen may have a play.
Wuling Jiachen also positions 7 compact MPV, but the overall positioning is lower than Capgemini, and the size is slightly smaller, with a length, width and height of 4785/1820/1760mm, and a wheelbase of 2760mm. At present, the domestic compact MPV market is more familiar with byBYD Song MAX, Trumpchi M6, Geely Jiaji these MPV.
To say that the highest market heat should be Trumpchi M6, it is true that the comprehensive performance of the car is very good, which is a good choice for multi-child families, but the starting price of nearly 110,000 is indeed not particularly cheap. The size of Jiachen is close to it, but even the announced top pre-price is not the starting price of the Trumpchi M6, so it will indeed be more attractive for many families with limited budgets.
Jiachen's exterior design also follows the design style of the Wuling silver label strategy, and the overall front face looks decent, which may seem a little bland for many young users, but for the people it is positioned, simple and durable may be more important. The body side adopts a blackened B/C/D column design, and the visual effect will be relatively young.
The overall texture of the interior is still more than expected, if it is not the Wuling LOGO on the steering wheel, you should not think of it as a Wuling, although the price is very cheap, but the overall texture is still quite good, different colors and materials of the building, with a suspension of the central control screen, the overall look is simple and generous.
The size of the central control screen is 10.25 inches, built-in Wuling self-developed Ling OS Lingxi system, support multi-command wake-free function, but also through the system to achieve team,navigation and location sharing, real-time intercom and other functions, the convenience of group travel is very high. In addition, in the entertainment configuration, it also supports NetEase Cloud Music, Himalaya, etc., as well as the function of remote control.
In terms of safety and comfort, Wuling Jiachen adopts a high-strength cage body structure, of which 64.2% of the high-strength steel is used. Some high-end models have four airbags, ESP electronic stability system, etc., as well as keyless entry start, rearview mirror folding heating, panoramic image, reversing radar, multi-function steering wheel, etc. For users who are looking for cost performance, the 1.5L manual comfort type that may be sub-low will be a good choice.
In the power section, the new car will be available with two engines of 1.5L and 1.5T to choose from, of which the 1.5L engine has a maximum output of 99 horsepower, matching the 6-speed manual transmission; the maximum output of the 1.5T engine is 147 horsepower, providing a 6-speed manual and CVT transmission to choose from. According to the official, the fuel consumption of the new car is only 7.2L/100km.
summary:
In the field of MPV, Wuling has a high reputation in China, and with the phrase "what the people need, Wuling will produce" in the field of passenger cars. The jiachen that opened the pre-sale this time is also aimed at users who have a relatively limited budget, but also have a certain pursuit of the quality of the car. Like other Wuling models, the new car also has a very good cost performance, and the new car will also be listed in the second quarter, let's look forward to it!
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