Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Natsume
Reports from The GreatAuto
In the face of the unavoidable epidemic, this spring is in a hurry, want to travel, can not choose domestic long-distance travel and outbound travel, short-term and medium-distance travel in the province and around the city, has become the main option. For a two-child family, or even a three-child family, in addition to young parents and children, there are also elderly people living together, a big family, and an MPV become the best choice.
A set of data may be able to prove that since the national two-child policy has been opened, the proportion of two-child families has risen from 30% in 2013 to about 43% in 2021; the corresponding 6-seat, 7-seat and above family cars have gradually become the new upstart in the automobile market. In 2021, the sales volume of traditional fuel front-drive MPV was 610,000 vehicles, which showed obvious signs of recovery compared with 2020.
With this "Dongfeng", we can see that there are not a few newly listed MPV models since this year, and there is a trend of large-scale and high-end, while the more people-friendly 100,000-level MPV market is relatively blank. Just recently, Wuling Silver Label brand's first Ling OS 7-seat family car Wuling Jiachen officially opened pre-sale, the new car launched 5 models, the pre-sale price range of 69,800-105,800 yuan.
At the same time as the pre-sale opened, Jiachen announced the preferential policies ordered, paying 9.9 yuan through official designated online channels such as Wuling Baojun Tmall and Jingdong flagship store, LING Club APP/Mini Program, etc. The first 10,000 subscribers enjoyed the "five-fold luxury gift" worth 10,000 yuan, including 9.9 yuan under the booking of 3,000 yuan, replacement subsidies, 24 periods of 0 interest / 36 periods of low interest, three years of free traffic (2G / month) lifetime free OTA upgrades, Ling value gifts, etc.
As the third Wuling silver label model, Wuling Jiachen has achieved differentiation with Wuling Capgemini and Wuling Xingchen in terms of model positioning and price, filling the brand model matrix. In the entire 7-seat household MPV market, one of the most conspicuous advantages of Wuling Jiachen is that the entry price of less than 70,000 is almost unbeatable. But obviously, jiachen's advantage is not only the price. Especially in the face of MPV consumers who pursue quality travel, they can't play" with low prices alone.
Both low price and high quality, how does Wuling Jiachen do it? Perhaps, this is the basis for Wuling to be called an "MPV expert".
Three rows of equal rights, theater space
Solve the problem of motion sickness with your heart
The most impressive thing about Wuling Jiachen is its thinking angle in the processing space - solving the "motion sickness" problem. For passengers, the biggest cause of motion sickness is the oppressive feeling caused by cramped space, cramped rides and obstructed vision, especially the third row of many MPV models. Wuling Jiachen was able to achieve space transcendence within the body size of the "compact" MPV, proposing three rows of equality.
The first is the adjustment of the sitting posture. The seat height of the third row of Wuling Jiachen seats reaches 322mm, which is basically the length of the adult's calf, so sitting in the third row is no longer a "squat bench", and the sitting posture is no different from the first two rows. At the same time, the space above the seat cushion is as high as 952mm, combined with the floor is 80mm higher than the front row, this kind of theater-style space design with no space pressure on the upper and no line of sight in front allows every passenger in the car to enjoy the same comfortable sitting posture.
In order to provide equal space for rear passengers, Jiachen did not adopt the popular slipback roof design of many MPV models, on the one hand, to ensure the head space of the rear, on the other hand, to make the middle rear window area larger, reaching 3500cm2 and 1700cm2 respectively.
The lighting is more transparent, combined with the independent adjustable air conditioning outlet in the rear, further reducing the depressive feeling of the rear passengers.
Combine a sense of luxury with a variety of spaces
This practice is very five-lined
In addition to the sitting posture, Wuling Jiachen is also quite attentive to the comfort of the seat. On the one hand, based on ergonomic considerations, Jiachen's seat curve is perfectly fitted to the waist, hips and shoulders of the human body, and the support and wrapping are excellent; at the same time, the use of international first-line brand perforated breathable fabric, baby-grade skin-friendly material, the use of luxury car standard diamond check quilting process, not only to avoid the discomfort caused by passenger back sweating, but also to create a good luxury atmosphere.
At the same time, Jiachen's seat interior is filled with 10mm dual-density foaming odorless seat cushion, and the riding contact area reaches 1198cm2, which is soft and comfortable and has excellent support, which can effectively reduce the fatigue of long-distance riding. Not only that, the middle row seat can be moved forward and backward by 120mm, and the back of the seat can be adjusted to 150 degrees, if you want to occasionally "lie flat", Jiachen can easily do it.
If the seat technology and material reveal Jiachen's attempt at luxury, then it reflects the "pragmatic" nature of Wuling in the flexible transformation of seats and rich humanized design.
Jiachen's body length, width and height are 4785/1820/1760mm, wheelbase is 2760mm, the seats adopt a 2+2+3 arrangement mode, the rear seats can be reclined or folded forward in four or six points, so as to achieve a flexible seat combination of 2+2+N, and its trunk volume can be expanded to 1177L, specifically, it is possible to put down four 20-inch suitcases plus two 24-inch suitcases, even if it is used to move, or occasionally load some goods, Jiachen can easily cope.
In terms of humanized design details, in addition to the changes in the space above, it also includes up to 23 storage spaces in the car, independent adjustable air conditioning outlets in the rear row, and USB interfaces for three rows of passengers. It is worth mentioning that the front armrest box and the middle seat side panels are designed with exclusive mobile phone seats, and considering the actual use needs of the third row of passengers, the storage space such as the water cup seat is provided on both sides, which truly realizes the "equal rights" of the three rows of passengers in the riding experience.
Don't pursue ahead of the curve
Pragmatic Ling OS wisdom blessing
In the intelligent configuration that people are generally concerned about, Wuling Jiachen also shows a "pragmatic" attitude, which makes Qi Panjun quite agree. Taking the Ling OS Lingxi system equipped with Jiachen as an example, as a growing open intelligent ecosystem independently developed by Wuling, Ling OS starts from the most commonly used functions and actual car use scenarios of users, "does not pursue blind advancement", and adapts to changes in needs and scenarios through continuous upgrading and iteration.
Ling OS Lingxi system has an exclusive IP image "Xiao Wu Xiao Ling", which supports visible speaking, continuous multi-command, custom wake words and other voice interaction functions, and its 0.6s wake up and 0.8s speech recognition further enhance the experience. In addition, Ling OS provides remote car control functions, which can realize all-scenario intelligent connected car control, including vehicle status monitoring, remote switching air conditioning, opening and closing, Bluetooth key sharing and other functions, which are quite practical.
It is worth mentioning that the system has achieved a number of industry firsts and industry leaders, including native built-in NetEase cloud music, Himalaya software, multi-screen linkage one-click music account interoperability, intelligent push of exclusive customized song lists, and seamless enjoyment of cross-platform music rights.
In addition, Wuling Jiachen reflects the quality and sincerity of Wuling Silver Label's global car manufacturing in terms of active and passive safety, including the integrated body structure design with a high-strength steel ratio of more than 64.2%, 4 surround airbags, 360° panoramic images, Bosch 9.3 version of ESP, constant speed cruise, and automatic folding and heating of rearview mirrors, which are very practical.
epilogue
I have to say that "what the people need, Wuling will build", Wuling is truly deserved. For Wuling Jiachen, whether it is a detailed user portrait or an accurate description of the car scene, it shows Wuling's "pragmatic" brand attitude. And falling on the product, as a 100,000-level 7-seat household MPV, Wuling Jiachen's product highlights are many, if summed up in one word, it is still "pragmatic", and it is this that makes Qi Panjun look forward to the market performance of Wuling Jiachen.
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