In the Internet era, although information acquisition is more convenient, cognition is easily biased. Under the influence of a certain "just got off the plane" and a certain "annual income of millions", a large wave of car users are becoming "small transparent".
300,000 BBA "rotten streets", less than 200,000 do not deserve to call a car, 100,000 cars can not be taken out, everyone is really so rich?
To this end, I briefly checked the per capita disposable income of domestic residents in the past 5 years, of which only 35,000 yuan in 2021. If calculated according to a family of three, the annual per capita disposable income of a family is only more than 100,000. And this includes both urban and rural residents, that is, it is quite common for families with a disposable income of less than 100,000 yuan a year.
However, these families also have travel needs, and also have the right to "two or even three children" (in fact, they may prefer to have children), which is a huge number of car buyers.
However, for most families, using a year's disposable income to buy a car should be the limit of the budget, so the 100,000-level household MPV market is absolutely just needed.
"What the people need, Wuling will build", this is Wuling's car-making concept. Looking at the current 100,000-level household MPV market, in addition to some model models with tool attributes, there are not many reliable choices, so Wuling has launched a new home MPV - Jiachen.
I have to say that after Hongguang MINIEV and Xingchen, Wuling has found a new blue ocean market. And my evaluation of Wuling Jiachen is only 4 words - "no opponent".
Any behavior that deviates from the price to talk about value is a hooligan, and before talking about the price of Wuling Jiachen, I want to give you a concept of popular science.
Usually we say that a car of 100,000 yuan, its landing price is often far more than 100,000 yuan. For example, popular joint venture compact cars such as Volkswagen Langyi and Toyota Corolla are 100,000 cars in the impression of many people. But if you really buy it, you will find that the price of a decent naked car is more than 110,000, counting the purchase tax and insurance, and the landing is close to 130,000.
Wuling Jiachen is different, its pre-price is 69,800 to 105,800 yuan. If you consider that the official price may be reduced by thousands of yuan, a medium and high-end version, about 100,000 can be done, which is the real sense of 100,000 cars.
Why is it that the price of Wuling Jiachen has no opponent? From the above figure, we can see that saicus MAXUS G50, GAC Trumpchi M6 and other popular household MPV, their main sales models are basically more than 100,000 yuan, has been out of the price range of Wuling Jiachen.
Among the models with a high price overlap with Wuling Jiachen, Dongfeng Fengxing Lingzhi and Jacques Ruifeng M3 are basically used as tool cars for pulling goods, more like several rows of chairs in the "cargo box", of course, here I do not recommend that you "mix people and goods" Ha.
Of the remaining 2 models, Wuling Capgemini is positioned slightly higher than Wuling Jiachen, and the competition intensity is not high. Although the Price Range of Baojun 730 and Wuling Jiachen has a high degree of overlap, it is a brother of a group, no matter who you buy, you buy SAIC-GM-Wuling.
Sure enough, the only one who can defeat Wuling may be Wuling himself.
"Texture" is a very metaphysical word, especially for a car with a real sense of 100,000, many people do not have any expectations for texture.
This is also the strength of Wuling Jiachen, its appearance and interior are not built to the standard of a "van", and it even looks a little "high-end".
For example, V-shaped chrome front face, LED lens headlights, multiple spoke petal hubs, chrome strips under the side skirt, chrome strips under the side window, suspended roof, if it can be equipped with side sliding doors, from the side point of view, it is really a bit of a reduced version of the Buick GL8 land business class shadow.
Not only the appearance, the interior of Wuling Jiachen is also completely demarcated from the "van". It not only adopts a large area of soft coating, but also provides 10.25-inch suspension large screen, electronic handbrake and other configurations for medium and high-end models, which does not look cheap at all.
And from the beginning of the sub-low configuration, Wuling Jiachen has leather seats, reversing radar, reversing images, rear independent air conditioning and rear exhaust air outlets. On the other hand, competitors at the same price point may even have to buy back the central control screen to install themselves, and the interior is also full of black hard plastic.
If you don't tell you the price of Wuling Jiachen, from the appearance and interior alone, I think it is not too much to sell for 150,000.
When the competitors at the same price are still stuck in simple "smart" equipment such as radios and Bluetooth phones, Wuling Jiachen has begun to "play with flowers".
For example, with keyless entry and keyless start is not enough, Wuling Jiachen also provides Bluetooth keys and mobile phone remote control. Among them, remote control can not only realize the vehicle status monitoring, unlock/lock the door, Bluetooth key sharing and other functions, but also remotely turn on the air conditioner.
Imagine that when friends and family know that you bought a 7-seat Wuling with only 100,000 on the road, you inadvertently show a "remote air conditioner" operation in front of them, which will definitely shock them.
Don't worry, the drama is still to come. When you start the vehicle, call "Little Five Little Ling" through a custom wake-up word, voice control the music and navigation in the car, and your friends and family will be stunned.
If at this time, the 9 speakers in the car play a nostalgic old song, it is just right. Oh my God, is this still the Wuling they remember?
However, for home MPV, "practical" is the basic bottom line, and Wuling Jiachen is naturally well versed in this.
In terms of body size, the length of the car is close to 4.8 meters and the width of the car is more than 1.8 meters, so that the footprint of Wuling Jiachen is close to that of mid-size cars such as Maiteng and Camry, while the height of 1.76 meters can ensure sufficient head space. Moreover, Wuling Jiachen's three rows of seats also cleverly adopt a theater-style stepped layout, which is also applied to the Buick GL8.
In addition, the "2+2+3" seat layout that is standard throughout the series also makes Wuling Jiachen more like a pure MPV than the "2+3+2" model. The independent seats in the second row are not only wide and thick, but also support 120mm of front and rear sliding and 150° backrest adjustment, with the folding armrests on the inside, which is what an MPV should look like.
In terms of details that reflect practicality, Wuling Jiachen also has no choice. For example, it offers 23 storage spaces, and the front armrest box and the second row of seat sides provide a dedicated place for the phone. And in order to facilitate everyone to play mobile phones in the car, each row of Wuling Jiachen has a separate USB interface, which is rare in the same price point opponents.
In addition, Wuling Jiachen not only set up an independent air conditioner outlet for the second row, but even the third row that has been forgotten by car companies, Wuling Jiachen still sets the air conditioning outlet and air volume adjustment button on both sides. Coupled with the large area of side rear windows, sitting in the back row will not be too suffocated.
This year, the wine aroma is also afraid of the deep alley. With good things, you still have to have channels to sell it, which Wuling Jiachen does not panic at all.
First of all, on the user base, Wuling has a global customer volume of 25.5 million+ people, many of whom have 100,000-level family MPV car purchase needs. If you take into account the word-of-mouth effect of old users, it is bound to attract more new users to try Wuling Jiachen. In terms of the mass base, there are really few brands that can beat Wuling.
Secondly, Wuling has more than 2800 offline service outlets around the world, many of which can reach the township market. In this case, the same spend 100,000 landing, whether to buy a compact car such as Geely Emgrand and Changan Yidong, or to buy a 7-seat Large Space Wuling Jiachen in one step, for urban and rural just need users will indeed be entangled.
Before Wuling Jiachen came out, among the 100,000 or so home MPVs that landed in the real sense, there were only a few reliable models. Not only Jiachen, but also the success of Wuling Xingchen has also verified the feasibility of this idea.
In the Haval H6, Changan CS75 PLUS, Geely Boyue and other mainstream independent brand compact SUVs, the general naked car sold to more than 100,000, Wuling Star top matching only 99,800, directly avoided the head-on confrontation with them, and finally sold more than 70,000 units in 5 months.
It is clear that Wuling has once again discovered a new blue ocean market. Wuling Jiachen, no opponent!