Since last year, the 7 home MPV market can be described as "rolled to the extreme".
In the front, there are Xena, Jiahua, Kusitu dimensionality reduction strikes, and then there are a series of MPV such as Lantu Dreamer, Hongqi, Wei Pai and so on waiting to enter the field.
The "2022 China National MPV Market Insight Report" also pointed out that with the change of population policy and the continuous development of economy, technology and society, the demand for family travel has increased, and the household MPV market has gradually become an emerging hot market.
Obviously, under the influence of a series of factors such as the change of consumption concept and the liberalization of the three-child policy, the MPV market with more comprehensive functions and richer use scenarios is becoming more and more prosperous.
However, this prosperity only belongs to the mid-to-high-end MPV market.
Looking down at the 100,000-level MPV market, there is still a lack of a representative product, and the "homogenization" is becoming more and more obvious.
Consumers in it are also looking forward to seeing different elements in the market.
In this context, The first Ling OS 7-seat family car under the Wuling Silver Label brand has arrived.
With 7 spacious spaces, comfortable interiors, humanized design, Ling OS Lingxi system and other powerful products, Wuling Jiachen has won the attention of the majority of users as soon as it was unveiled.
SAIC-GM-Wuling said: "Jiachen is a 7-seat family car that meets the needs of multi-scenario cars and has travel comfort, which can maximize the needs of users. ”
Kung Fu Automobile believes that Wuling Jiachen is not only extremely cost-effective, but also aims to impact the 7-seat family car market pattern in the name of hardcore performance in product strength and "silver label".
(1) Refuse to "homogenize", and there is more than one kind of family car!
For the impression of family cars, most people will emerge two words from the bottom of their hearts - stability.
For example, the Buick GL8 and Odyssey are all flat and stable front faces, and the body lines are normalized, and most of the appearances are not much different.
Kung Fu Cars also do not feel that such a design style is not good, but it lacks a slight sense of freshness, which is easy to cause aesthetic fatigue.
Especially in the current automobile market, which is oriented to young people's consumption, it needs to be a little "new".
In contrast, Wuling Jiachen has embarked on an unconventional route based on the "wing movement aesthetics" design concept of the Silver Label family.
Its front face adopts a double trapezoidal intake grille, and the flying wing mid-net arrangement created by tungsten photoelectric plating material is extremely unique and looks recognizable.
The more flat, geometric silver logo hangs from the upper part of the grille, and the stylish, avant-garde temperament complements the sharply shaped winged LED headlights.
Not only is the appearance "new" full, Wuling Jiachen is also full of "heart" in space.
In terms of space, the length, width and height dimensions of Wuling Jiachen are 4785mm, 1820mm and 1760mm, and the wheelbase is 2760mm, and the single parameter is in the upper reaches of the same level of products.
However, as a 7-seater model, it adopts a "2+2+3" seat layout, in which the second row of key seats can be moved forward and backward by 120mm, and the space arrangement can be described as very flexible.
In addition, Jiachen's seats adopt a "theater step" layout, the second row is 80mm higher than the first row of sitting height, the third row is 80mm higher than the second row, and it is equipped with a large area of the middle rear window (area 3500cm and 1700cm respectively).
"When a multi-population family is more than 4 people traveling at the same time, ordinary SUVs can no longer meet the needs of comfortable travel. The 7-seat family car Wuling Jiachen, its 2+2+N flexible seat layout, can meet the travel needs of different populations of the whole family. In view of the market positioning and target customers of Wuling Jiachen, SAIC-GM-Wuling official said at the communication meeting.
Obviously, from the arrangement and layout of the space, we can see the unique understanding of SAIC-GM-Wuling for "home", and more fully take care of the actual feelings of each position.
In terms of power, Wuling Jiachen is equipped with a 1.5T turbocharged engine with a maximum power of 104kw, a maximum torque of 250N·m, and a maximum horsepower of 147 horses, matching the simulated 8-speed CVT and the comprehensive fuel consumption of 7.2L (WLTC working conditions) per 100 kilometers.
SAIC-GM-Wuling said: "In the future, according to the needs of customers, it will decide whether to launch Wuling Jiachen pure electric or hybrid versions. ”
In terms of intelligence, Jiachen is equipped with Wuling's self-developed Ling OS Lingxi system, which can support intelligent voice interaction, remote monitoring of vehicle status, remote switching of air conditioning, opening and closing, Bluetooth key sharing, vehicle OTA upgrade and other intelligent connection functions.
And it also designed a cute 3D car assistant - Xiao Wu Xiao Ling, making the human-computer interaction more warm.
In addition, it is equipped with high-quality equipment only found in high-end cars such as keyless entry, one-button start, electronic handbrake, automatic wiper, 360-degree panoramic imagery, and 9 speakers.
In general, in all dimensions of product strength such as design, space, and configuration, Jiachen has both "novelty" and "intention", and can better meet the multi-scenario car needs of target users.
(2) Refuse to "model", and the misplaced strike is more important
In fact, the continuous expansion of the domestic SUV market share in recent years has reflected the strong demand for large-space models from Chinese household consumers.
According to the data, in 2021, the proportion of two children in the domestic family member structure has risen from 30% in the past to about 43%, and with the liberalization of the three-child policy, family members will gradually increase.
It is undeniable that the increase in the number of two-child/ three-child families will once again stimulate 7 markets, and there is a chance to bring a new round of market outbreaks.
In this context, most of the major car companies have begun to lay out the high-end MPV market, and few have focused on the mass market.
Frankly speaking, some people are "forwards" to impact the high-end market, and naturally there must be someone to solve civilian needs, that is, to create a product that fits the public.
In the view of Kung Fu Automobile, the arrival of Wuling Jiachen is appropriate, achieving both "practical" and "cost-effective".
In addition, the MPV market is also an area that Wuling has been operating for many years and is very good at.
According to Kung Fu Automobile, the cumulative sales of Wuling Hongguang's current series of models have exceeded 5 million; the cumulative sales of Baojun 730 have reached 1.36 million units... These are all the successful experiences of Wuling, and they are also the guarantee of Jiachen Win at the starting line.
In general, starting from the 100,000-class seven-seater car family car market, Jiachen is different from the past "cheap MPV", which has both a high-quality product support that is very cost-effective, and has a brand mass base for many years, and the rapid impulse should not be a big problem.
As a member of the Wuling Silver Label product system, Jiachen bears the heavy responsibility of further upward mobility of the brand.
(3) Kung Fu shooting
Driven by the policy, 7-seat family cars have also gradually entered the field of vision of consumers.
The appearance of Wuling Jiachen undoubtedly satisfies the demands of public families for the use of 7-seat family cars.
Kung Fu Automobile believes that with its "innovative" aesthetics and space design, as well as the intelligent configuration and power performance of "heart", Wuling Jiachen may become the standard family car of the current "young family".