Take stock of the market status and performance of | featured configurations of smart cars

The rapid development of social economy is inseparable from technological progress, and the first industrial revolution took "mechanization" as the theme and replaced manual labor with machines. The theme of the second industrial revolution is "electrification", and the wide application of electricity has enabled more innovative inventions to be applied. With the theme of "automation", the third industrial revolution has made extensive use of atomic energy, electronic computers and space technology to further improve labor efficiency.

Then the fourth industrial revolution will take "intelligence" as the theme, involving many fields, such as smart factories, intelligent driving, Internet of Things, big data revolution, human-computer interaction, etc., to promote the transformation of energy structure and economic structure.

In the future, with the deepening of intelligence, the car is no longer just a means of transportation, and it will certainly expand into the third space of daily life in the future, and the user's riding experience of smart cars will be higher. Autohome Research Institute expects that by 2025, China's L2 and above intelligent car sales will exceed 10 million, corresponding to China's intelligent car penetration rate of 49.3%, intelligent car market potential is huge.

Smart car features

Active braking: It can automatically alarm, automatically decelerate and brake automatically when the obstacles in front threaten the safe driving of the vehicle, so as to minimize the risk of collision and achieve active collision avoidance.

In 2017, the level of market penetration in the sub-price range was divided into two camps, high and low, and by 2021, it has evolved into three. Among them, 200,000-300,000 are growing rapidly, and the market penetration rate in 2021 is more than 60%, which is comparable to the level of the Million Luxury Car market segment.

It is obvious that the mid-range car is exerting force, and enter the active braking function that the original luxury car will be equipped with.

Fatigue driving reminder: Monitor the driver's facial features and eye signals, head movements to infer the driver's fatigue state, if the driver's physical fatigue level is too high, it will produce an early warning function.

From the perspective of market penetration trend, high-end brands are far ahead and are rising steadily year by year, but new energy brands, such as Weilai Automobile, JiKr, Lantu, Tianji, Xiaopeng, whether it is configuration rate or penetration rate, are not inferior to high-end head brands, and the standard rate of models on sale in 2021 is 100%.

Lane departure warning: According to various sensors to collect the sign line of the driving lane in real time, once it is found that it is not normal to deviate from the lane, it will remind the driver of the function by means of sound vibration and so on.

In 2021, the market penetration rate achieved faster growth, with a year-on-year increase of 16.2%. Among them, Tesla, Xingtu, ARCFOX Polar Fox, Tank, Hechuang Automobile and other brands, in this range of models on sale standard rate are 100%.

Lane Keeping Assist: Use a camera to identify the lane boundary line, and when the vehicle is on a lane boundary line, the system will have the steering wheel vibrate to alert the driver.

Among the high-end brands, the top 3 brands with higher standard rates are Genisesy, Volvo and Jaguar, which will have a standard rate of more than 80% of the models on sale in 2021.

360 panoramic image: The principle is to install a camera on the front and back of the car, left and right, through their framing of the surrounding environment, and finally transmitted to the owner's eyes in the form of a splicing screen, so that the owner can judge the surrounding environment.

The Top 3 with the highest standard rate of 360 panoramic images in 2020 is BYD, Haval and Geely Automobile. Among the new cars listed in 2021, There is no shortage of Chinese brands with 360 panoramic images in the whole series, such as Extreme Krypton, Weilai Automobile, etc., while the first-line overseas mainstream brands in addition to the Standard Ratio of Nissan exceeding 50%, the traditional strong Volkswagen and Toyota are less than 30%.

Another surprise is the economy car market of 50,000-100,000, and 5.4% of the models have 360 panoramic images.

Full Speed Acclimate Cruise: Allows the vehicle cruise control system to adjust the speed to adapt to traffic conditions through engine throttle control and appropriate braking. This feature enables the smart car to automatically decelerate or accelerate without driver intervention.

Full speed Adapting to the rapid growth of the cruise standard rate, the penetration rate of 200,000-300,000 market segments in 2021 has further narrowed the gap with more than one million markets, a difference of only 7.1%, and the main market contribution brands are Honda, Toyota, Volkswagen and BYD.

Parallel line assist: also known as blind spot monitoring, mainly through the car tail hidden sensor to detect the rear of the car, and through the warning light to alert the driver.

Due to the general early warning effect, it is considered by most users to be a chicken rib configuration. However, with the popularity of high-level autonomous driving functions, its standard rate has also risen. As a result, there is a rapid growth in market penetration in mid-to-high-end vehicles in 2021.

Mobile parking space: the distance and angle between the body and the surrounding objects are measured by radar probes all over the vehicle, and the operation process is calculated by the on-board computer to park in the designated parking space.

The standard matching rate is not high, or it belongs to the exclusive of high-end cars and some new energy players. The market penetration rate of more than 500,000 models is significantly higher than that of other market segments, with an average of more than 50% by 2021. The 300,000-500,000 range is close behind, with market penetration falling slightly by 1.2% year-on-year in 2020.