In terms of the grasp of Chinese consumer demand, Wuling has always been well-known, and the new cars such as Hongguang MINI EV, Capgemini, and Xingchen launched in the past two years have been favored and recognized by consumers in their respective segments. The phrase "what the people need, Wuling will create" has now become the development concept of Wuling.
Recently, Wuling has a new action in product launch, it launched a 7-seat compact MPV, named Jiachen, the current pre-price of the new car is 6.98-10.58 million yuan, and will be listed in the second quarter of this year. Regarding this car, the core question is actually only one, that is, can it capture the needs of the Chinese people? To know this answer, you need to clarify the following questions.
What's the selling point of a new car?
The first selling point, space practicality; as a household attribute MPV, Wuling has a length, width and height of 4785/1820/1760mm, and a wheelbase of 2760mm, which is slightly smaller than Capgemini. In terms of limited size, jiachen's spatial practicality can also become a major attraction.
Unlike Capgemini's main 2+2+2 six-seater, Jiachen adopts a 2+2+3 seven-seat layout. Officials emphasize that Jiachen's seats are equipped with 10 mm dual-density foam comfortable cushions, which can provide a better riding experience, and the first row of main cars is also equipped with six-way electric adjustment.
The second row of the new car is two independent seats that can support a movement distance of 120mm front and rear, and the backrest can be adjusted by 150 degrees.
And its third row of seats, not only support four or six down, but also can be further folded forward. According to official data, its trunk expansion space volume can reach 1177L, so in terms of storage, Jiachen will not disappoint you.
In addition, Jiachen will provide 23 storage spaces for the whole car, and the second and third rows are equipped with independent air conditioning outlets and have independent USB ports. There is also a small detail, the three rows of seats of the new car adopt a "theater step" layout, and the front, middle and rear rows have a drop of 80mm per floor, which improves the field of view of the rear passengers and will not be too depressing.
The second selling point: taking into account the intelligence; the original Wuling Jiachen's basic configuration is relatively rich, according to the different versions, the new car provides keyless entry, one-key start, rearview mirror folding heating, 360-degree panoramic image, reversing radar, electronic handbrake, multi-function steering wheel, fixed speed cruise and other practical configurations.
More critically, it also takes into account the intelligence, the new car is equipped with Wuling's self-developed Ling OS Lingxi system, users can interact with the virtual IP image "Xiaowu Xiaoling" voice interaction, support visible speaking, continuous multi-command, custom wake words and other voice interaction functions.
In addition, it also supports social travel (teaming, navigation, road book customization, etc.), remote car control (status monitoring, remote switching on and off air conditioning, opening and closing, Bluetooth key sharing), and also built-in NetEase cloud music, Himalayas and other applications. As a 100,000-level home MPV, it is worth praising to have such a positive attitude in intelligence.
The third selling point: stable and reliable powertrain; Wuling Jiachen offers three power combinations of 1.5L+6MT, 1.5T+6MT and 1.5T+CVT (analog 8-speed), of which the maximum power and maximum torque of the 1.5L self-priming engine are 73kW/143N·m, and the 1.5T is 108kW/250N·m.
Although from the data point of view, the power performance is not wuling Jiachen's strength, but these sets of powertrains, the current market application has been very mature, in other models of Wuling, as well as Baojun brand is also equipped, so in terms of reliability, basically equivalent to eating a reassuring pill.
Why did you launch such a model?
1. Market demand orientation
Although the market share of MPVs is not high compared to SUVs and cars, with the popularization and liberalization of the two- and three-child policies, coupled with the 7-seat car inspection exemption policy, the development potential of MPV models that can meet the travel of the whole family in different scenarios at this time has been magnified. The launch of Jiachen by Wuling is actually in line with the needs of the market. The same conclusion is the same for Volkswagen, Hyundai, Toyota and other car companies.
2. Aim for 100,000 vacancies
Looking at the domestic MPV market, many domestic car companies have developed in the direction of large-scale and high-end, which is understandable, but considering that the high-end market is mainly occupied by joint venture brands, competition is fierce. Wuling knows where its positioning is, and also knows that the current 100,000-level household MPV lacks representative models, and the launch of Jiachen actually reveals Wuling and wants to define the ambition of "100,000-level household MPV" for everyone.
Write at the end
As early as Wuling Jiachen, the domestic 100,000-level MPV has been entrenched by BYD Song MAX (guidance price: 9.48-12.48 million yuan), Geely Jiaji (guidance price: 11.98-14.28 million yuan) and other opponents. Compared with these predecessors, we can actually see more pragmatism and practicality in Wuling Jiachen, and today, when the consumption behavior of the Chinese people is becoming more and more rational, this will be the core advantage after the new car is listed.