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From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

In recent years, with the continuous heating up of the three-child policy and consumption upgrades, many families will consider MPV when changing cars. For Wuling, there is a slogan that the people need to build what they need. In line with the trend of the times, the Wuling Silver Label brand launched the first model Capgemini, and the sales of this home MPV have exceeded 100,000 units since its listing. It can be seen that the 100,000-level MPV household market can be described as a blue ocean. Now, we have ushered in the second MPV of Silver Label Wuling - Jiachen.

On April 28, Jiachen opened the pre-sale, pre-sale range of 6.98 -105,800, the whole series adopts a 2+2+3 seven-seat layout, providing 1.5L (99 hp) and 1.5T (147 hp) power, matching 6-speed manual or CVT (can simulate 8-speed) transmission. Next, let's talk about this new car, see what are the highlights?

From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

and Capgemini's positioning distinction

At present, the silver label Wuling models that have been listed are Capgemini and Xingchen, I believe that some friends will raise questions, Capgemini and Jiachen have a certain overlap in price, and are also positioned in compact MPV. So what is the purpose of Wuling's launch of Jiachen?

First of all, in terms of functionality, Capgemini mainly plays a six-seat layout, the selling point is "big four-seat", which can be seen as Wuling's flagship MPV, while Jiachen is slightly lower than Capgemini in positioning, focusing on 7 seats, which also emphasizes comfort and takes into account practicality, suitable for 7-seat families who just need it. Therefore, as a family of MPV, Wuling pays attention to segmentation in the home MPV market, which is intended to meet the needs of people with different needs.

From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

Here we need to mention a point in particular, with the announcement of the pre-price of Jiachen, we can see that this model is mainly attacking the household MPV market within 100,000, you know, the home MPV market at this price point is more blank.

From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

Highlights about Jiachen

Speaking of the model itself, as a compact MPV, Jiachen's length, width and height are 4785*1820*1760mm, and the wheelbase is 2760mm. If the appearance and interior are made as fashionable as the home MPV should be, and the comfort is done well, it is the key. For the aspect of appearance, this is a matter of opinion, I believe that more friends care about practicality.

From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

Here I would like to mention a few points, the first is the seat layout, the second row is two independent seats, which support a movement distance of 120mm front and rear, and the backrest can be adjusted by 150 degrees, almost lying flat. Again, the second row compared to the first row, the third row compared to the second row, there will be a height difference of 80mm. This consideration is mainly to allow passengers sitting in the back seat to have a better view and will not be obscured by the headrest in the front row.

From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

In addition, in terms of load, jiachen's third row of seats not only supports four or six downs, but also can be further folded forward. According to official data, the expansion space of its trunk can reach 1177L, which is also a manifestation of practicality.

From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

Regarding comfort, in fact, for the level of compact MPV, you can't give too much space. However, improving comfort is multi-channel. For example, the side windows, each row of jiachen side windows are quite large, which can make each row of occupants have a "sense of transparency". Unfortunately, even the top model is not equipped with a panoramic sunroof.

In addition, Jiachen's seat also adopts a "foam" design, which takes into account the support while actually sitting up softly, and does not affect breathability in the summer. The consideration of these small details is still very careful.

From 69,800 onwards, the second MPV of Silver Label Wuling opened pre-sale, and Capgemini has a differentiated positioning

Ah Chuan commented on the car

According to the sharing of Wuling manufacturers, in the horizon game, we saw the figure of Wuling Hongguang. This is Microsoft's initiative to find Wuling manufacturers, saying that it hopes to find a car that best represents Chinese cars to join their game design. Through this incident, it can be seen that the status of the Wuling brand in China is not low, especially in the field of MPV, which has preconceived advantages. As the second MPV of the silver label brand, Jiachen focuses on practicality and comfort, while emphasizing cost performance. If you are a pragmatic, or such a model can be considered.

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