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Impact high-end failure, Wuling Jiachen will open a low-price route, will anyone pay?

Speaking of MPV models, I have to mention Wuling, its Hongguang has occupied the first place in the MPV market for many consecutive years, but Wuling Hongguang is more suitable for dual use of home and business, or more inclined to the commercial category, many people buy it is actually engaged in operation, but in today's consumer demand upgrade trend, this car is not very suitable for the current family users. In this context, Wuling launched the Capgemini model, positioning this model in a more high-end field and trying to break into the passenger market. However, from the perspective of the market, Capgemini's sales are not ideal, with a total of more than 8,000 vehicles sold in the first quarter of this year, which is less than Wuling Hongguang's one-month achievements.

Impact high-end failure, Wuling Jiachen will open a low-price route, will anyone pay?

However, Wuling did not give up the exploration of the passenger MPV field, and after Capgemini, it is about to launch a new MPV model Jiachen, but this time it obviously abandons the high-end field and turns to the low-cost route, positioning lower than Capgemini.

Capgemini's price starts at 85,800 yuan, and Jiachen has not officially announced the price at present, but recently Wuling New Energy dealers revealed on the social platform that the price of this car is likely to be around 70,000-100,000 yuan, this price level is indeed very close to the people, and the past Baojun 730 gap is not large.

Impact high-end failure, Wuling Jiachen will open a low-price route, will anyone pay?

Jiachen's design style is completely different from Capgemini's, the front of the car is a double-layered spread-wing grille design, combined with the rectangular lights on both sides, the shape echoes the Logo of Wuling. The chrome trim strips inside the grille also form a V-shaped style, which still looks full of novelty. The side is a very regular design, but it always feels that there is not much difference from the original 730, but the details have been adjusted. The design of the rear is angular and the flat taillights are connected by chrome trim strips in the middle, which widens the lateral look.

Impact high-end failure, Wuling Jiachen will open a low-price route, will anyone pay?

However, in the interior, Wuling Jiachen still does a very good job, the design style is simple, the center console has both layered and three-dimensional sense, the addition of chrome trim strips makes the car look more exquisite, and also uses a rectangular suspension central control screen to make the texture of a family car. In addition, Jiachen will also be equipped with the Ling OS Lingxi system, which has better performance in intelligent networking and intelligent interaction.

Impact high-end failure, Wuling Jiachen will open a low-price route, will anyone pay?

Jiachen's length, width and height are 4785/1820/1760mm, the wheelbase is 2760mm, and the second row is designed with two independent seats, and the seat surface is added with diamond-shaped patterns, which raises the sense of grade. The third row of seats can be reclined 4/6 with more flexible expansion capability, and the trunk can reach a maximum volume of 1177 liters. However, Jiachen will not only provide a 7-seat version, but also a 4/5/6-seat version.

Impact high-end failure, Wuling Jiachen will open a low-price route, will anyone pay?

In terms of power, the car is equipped with a 1.5T turbocharged engine, the maximum power is 108KW, the peak torque is 250 Nm, matching the CVT transmission, and the comprehensive fuel consumption of 100 kilometers is 7.2L.

Although the comprehensive performance of Jiachen does not look very bad, but with the upgrading of consumer demand, today's low-end MPV market is far less optimistic than in the past, users are more inclined to Trumpchi M8 Buick GL8 Toyota Sai Na and other high-end products, in this context, the future Jiachen can get a good sales?

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