With the continuous upgrading of automobile consumption, low-end products are gradually abandoned by consumers, and many independent brands have begun to break through upwards in an attempt to expand a larger living space. Wuling, known as the "national car", is also trying to "high-end routes".
In the first half of 2020, Wuling launched a global silver label representing high-end, which is used to distinguish it from the classic red label. Wuling Silver Label's first product, the MPV model Wuling Capgemini, was also launched in October 2020.
Immediately after the listing, Wuling Capgemini received extremely high attention, and sales climbed steadily, breaking through the 10,000-vehicle mark in December 2020. With its high comfort and practicality, many consumers will also compare it with the 250,000-level odyssey.
However, since February 2021, Capgemini's sales have declined, and sales have been almost cut for several consecutive months, and sales have fallen again in December, and there have been four consecutive declines. According to the data of the 300 used cars, Capgemini only sold 1994 vehicles in February and only 1828 vehicles in March.
Listed for more than a year, there is a yan and strength of Wuling Capgemini, how can it lack of staying power?
In terms of appearance, Wuling Capgemini uses a family-style wing-moving aesthetic design language. The front part of the car is a transverse chrome grille, which is combined with split headlights on both sides, which looks atmospheric and exquisite.
The tail is more rounded and simple, very layered, the irregular shape of the taillights and the front of the car echo, and the spoiler at the top adds a certain sporty atmosphere. The lower vents are concealed.
From the side, Capgemini's overall silhouette is relatively square, the waist line is smooth and sharp, and it has a good fashionable business atmosphere under the decoration of the suspended roof and chrome trim strips of the window.
In terms of dimensions, the length, width and height are 4875/1880/1700 mm, respectively, and the wheelbase is 2800 mm. The entire series has a 6-seat layout, the second row is a separate seat, providing leg rests, and can be flattened backwards by 180°, which makes it a very high level of comfort, which makes it the title of "Civilian First Class".
Inside, the center console has a tiled layout, covered with a large area of soft materials, and embellished with paint panels, and the workmanship materials are still relatively excellent. Equipped with a 10.25-inch touch LCD screen with voice recognition support, other models are equipped with a 7-inch LCD instrument cluster in addition to low and sub-low.
In terms of configuration, such as parking radar, cruise control, reversing image, uphill assist, automatic parking, voice recognition control system, multi-function steering wheel, front and rear USB interfaces, rear independent air conditioning, and PM2.5 filtering devices in the car are all equipped.
In terms of power, the 1.5T high-low power turbocharged engine is adopted, and from the specific parameters, the maximum power is 147 horsepower and 177 horsepower, the peak torque is 250 Nm and 290 Nm, and the transmission system matches the 6-speed manual transmission or the CVT CVT continuously variable transmission that can simulate 8 gears.
Overall, Capgemini's power is slightly insufficient, and the weak power is also matched with the soft CVT gearbox, and the power output of the actual car is still different from the expected in the case of the vehicle weighing 1.7 tons.
In addition, although the overall image of Wuling Silver Label is different from that of Red Label, Wuling's low-end and cheap brand image is deeply rooted in the hearts of the people, and when It comes to Wuling, the first thing that Chinese people may think of is "a car brand that makes vans". Therefore, spending more than 100,000 yuan to buy a Wuling family MPV really requires the courage to put aside prejudice.