In fact, we can find that every breakthrough of Wuling is precisely stepping on the gap in consumer demand.
Wuling Hongguang energy is known as the "god car", because of its low price and the characteristics of pulling people and pulling goods, in line with the basic needs of consumers for cars at that time, so it created its monthly sales myth of 80,000; the success of Hongguang MINI EV in the micro electric market is because it broke the monopoly of Lao Lao Le, with new product standards and price positioning to revitalize the micro electric market.
Now that the MPV model has gone from niche to the public, Wuling has once again made a move and launched a silver-label MPV model that shoulders the mission of the brand upward - Capgemini, with the endorsement of Wuling to quickly become popular, and the sales volume exceeded 10,000 units in four months of listing. Unfortunately, due to the lack of staying power, Capgemini's next market performance showed a significant decline, and sales have been hovering around two or three thousand vehicles in recent months.
In the face of Capgemini's defeat, Wuling began to prepare with two hands.
The first is to bring 280T high-power version and hybrid version to strengthen Capgemini's market competitiveness. The second is to fill the market gap left by Capgemini after the high opening, which can be seen as consolidating and expanding its influence in the MPV market by implementing the market strategy of low price movement, which can lay the cornerstone of Capgemini's upward sprint, and can also build a product wall in the MPV market of 50,000-100,000.
The first household seven-seat MPV equipped with Wuling Silver Label - Wuling Jiachen is obviously playing the role of this "brick". Unfortunately, the ideal is very full, the reality is very bone, after the mystery of Wuling Jiachen was unveiled, there was obvious resistance in the market, and now with the official offline Wuling Jiachen, it is one step closer to listing. This mood swing has also become more intense.
The reason for this phenomenon is actually very much related to the traditional habit of "changing shells" in Wuling. Since Baojun and New Baojun have successively failed to "bad tail", most of the models of these two brands have been "re-labeled" to transition to Wuling, and Baojun 730, which once had unlimited scenery in the low-priceD MPV market, has also become the "predecessor" of Wuling Jiachen, in layman's terms, it is the old bottle of new wine, and some netizens also ridiculed Wuling Jiachen as "a new generation of Baojun 730".
Wuling Jiachen's length, width and height are 4785/1820/1760mm, wheelbase 2760mm, and the same platform of Baojun 730 is basically the same, and the core three parts of the vehicle are basically continuing the former, Jiachen equipped with 1.5T EFI + CVT powertrain is also considered to be everyone's old acquaintance, the unchanged 147 horsepower, although it can meet the daily needs of Jiachen's compact MPV. However, watching the power of the independent brand next door continue to push the new generation, this engine will be left with stability and reliability. However, with the popularity of the new 1.5T with 177 horsepower, Jiachen may also be upgraded in the future.
Although the "resale" and old power of Wuling Jiachen are quite critical, but at most it is reflected in the mood fluctuations, after all, this price can not be too high, and Jiachen has also made two-way improvements in configuration and appearance. However, in the most important assessment item of MPV models - the sense of space, Jiachen's performance is still somewhat unsatisfactory. The size performance of this car is smaller than that of the big brother Capgemini, which uses a 6-seat layout, which is quite difficult in the performance of the third row of comfort, and Jiachen uses a 7-seat layout in the case of low space utilization, not only the sense of space in the car is cramped, the luggage space after the third row is almost non-existent, and the third row of seats cannot be flattened.
At present, the price of Wuling Jiachen is expected to start from 70,000, there are indeed not many MPV models available at this price, but it is often not your frontal opponent to kill you, the price range of 7-10 million yuan, the SUV models that can provide 7-seat layout + automatic transmission are not in the minority, they even have the space performance even reached the standard of medium and large SUVs, and the space comfort of 7 seats is better than the performance of some MPVs.
Combined with the more fashionable and sporty appearance of these SUV models, as well as higher passability. Consumers will obviously prefer the latter after test driving comparison. Therefore, in the case that the advantages of the three major pieces are not obvious, in order to avoid the market share from these "crossovers", in addition to the need to correct the attitude in the price positioning, it must also be separated from them in the configuration.
Some people have said that the growth rate of Wuling's brand power cannot keep up with the improvement rate of people's consumption concepts. When independent brands have opened the road to brand upwards and achieved initial results, Wuling is still tirelessly painting those old models in the form of rebranding. The launch of Wuling Jiachen, which is on the same platform as Baojun 730, can indeed gain market recognition through brand empowerment and low prices, but this scenery without core technology support is without foundation, and the market competition is slightly more intense, and it is easy to be replaced by other models.
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