As we all know, SAIC-GM-Wuling, which has been taking the low-end consumption route, has basically been repeatedly hindered in terms of model rushing, such as its Baojun R series. Compared with the failure of the model to rush up, SAIC-GM-Wuling is still thriving in the low-end market, although the market performance of micro-face Wuling Hongguang has been weak, and compared with the peak period, there has also been a sales "waist cut", but this does not prevent it from ranking first in MPV sales.
Nowadays, SAIC-GM-Wuling has regained its reputation as a "God Car Factory" with its pure electric car Hongguang MINI EV. As we all know, SAIC-GM-Wuling, which once created a sales "myth" in the automotive market with models such as Wuling Hongguang, Baojun 730, Baojun 510 and Baojun 310, is now under pressure in the cruel market competition, because the market performance of the Baojun brand has an embarrassing situation.
To tell the truth, in the MPV field SAIC-GM-Wuling has a wealth of market experience, whether it is Wuling Hongguang or Baojun 730 and Baojun 360, have been consumers like the fragrant food, the low-end consumer market can be said to have no competitors can be compared, but in the baptism of the car market, Baojun 730 and Baojun 360 have no original market morale and vigor, and have been disqualified from the monthly sales of more than 10,000 club members.
According to public sales, the cumulative sales volume of Baojun 730 from January to March 2022 was only 3163 units, and the market performance can only be described by a "miserable" word. Even in everyone's eyes, the "Autumn Mountain God Car" Wuling Hongguang, the cumulative sales volume in the first three months of this year was only 17929 units, compared with the sales in the brilliant period. The low-end consumer market has weakened, and SAIC-GM-Wuling has to take action in terms of MPV rushing higher.
As a model of THE MPV rush that SAIC-GM-Wuling focuses on building, the market performance of Wuling Capgemini is also tepid, with cumulative sales of only 8390 units in January-March 2022, to be honest, such market performance is still a big gap from the monthly sales of more than 10,000, although SAIC-GM-Wuling has spent a lot of energy on the car, but still has not shown the signs and momentum of the "dark horse" of the car market.
Baojun 730, Baojun 360 is getting older, Wuling Capgemini is tepid, not willing to be lonely in the MPV field saic- and GM-Wuling, recently added Wuling Jiachen, has announced the pre-sale price: 69,800-105,800 yuan. The market positioning of the new car is a compact MPV, and the main consumer group is lower than Wuling Capgemini but higher than Wuling Hongguang, which is still a low-end consumption route.
The length, width and height of the "three circumferences" of Wuling Jiachen body are 4785*1820*1760mm, the wheelbase is 2760mm, and the seat layout is 7 seats. In terms of power, it is equipped with 1.5L+6MT and 1.5T+6MT/CVT, of which the 1.5L engine can reach up to 99 horsepower and 143Nm of torque, and the 1.5T engine can reach up to 147 horsepower and 250Nm of torque. To be honest, there are basically no bright spots on the power side.
According to the price of different configurations are differentiated, in addition to the high-end model has 360-degree panoramic image, cruise control and electric sunroof and other functions, other models basically do not have much sincerity in terms of configuration, after all, the lower price of Wuling Jiachen is there. Compared with the Baojun 730, although Wuling Jiachen is a little larger than the body size of the Baojun 730, it is not as sincere as the Baojun 730 in terms of configuration.
Can Wuling Jiachen, which is about to be listed, create the brilliant achievements of Baojun 730 in the cruel market competition and become a "dark horse" in the MPV field?
Warm reminder Unauthorized reproduction is refused. Image source network, owned by the original author. Interesting and hot, from the subtle changes to interpret the domestic car market. For more exciting content, please check out the more influential new media in the automotive industry: Auto Express