For a long time in the past, although MPV was barely listed as one of the "three major market segments" with cars and SUVs, MPV models could only exist as "marginalized" whether from the perspective of market attention or consumer volume. In addition to Products such as Wuling Hongguang and Buick GL8, products that can sell more than 1,000 yuan per month are enough to stand at the forefront of the market segment.
Of course, with the increasing number of "two-child families" and the increasing demand for "multi-member travel" in China, many families have begun to consider the "comfortable space" that can balance career and family, or the second "travel weapon" to meet the family's travel. At this time, the comprehensive product strength including ride experience, configuration performance, price threshold, etc., will greatly determine the consumption orientation.
Which product is more able to meet the needs of consumers? On April 28, the Wuling brand, known as the "MPV manufacturing expert", officially opened the pre-sale of the third silver label model, Wuling Jiachen, further filling the gap in the 100,000-level home MPV market; and the design concept of "starting from user needs" brought a new opening method of "compact 7-seat MPV".
When it comes to SAIC-GM-Wuling, I believe that most people's first impression will be Wuling Hongguang, which has a cumulative sales volume of more than 5 million vehicles in the past 12 years, and has been given the title of "god car" in the field of MPV. Of course, in the context of consumption upgrades, the pace of impacting the high-end market is also urgent, following the "big 4-seat first class" MPV Capgemini, "5-seat ecological cockpit" SUV stars, focusing on "7 seats spacious space" MPV Wuling Jiachen also arrived as promised.
Backed by years of MPV R & D and design experience and massive user feedback integration, Wuling Jiachen has catered to every need pain point of consumers since the beginning of design. In terms of ride performance, Wuling Jiachen's length, width and height reached 4785/1820/1760 (mm), the wheelbase was 2760mm, and the leading dimensional data could provide sufficient space; at the same time, although the internal seats adopted the conventional "2+2+3" arrangement, the "theater stepped" seat layout can fully take into account the vision of the second and third rows of passengers, while optimizing the second row riding experience, it also avoids the "small bench" feeling for the third row passengers.
In addition, in terms of interior, Wuling Jiachen adopts a more grade and scientific and technological overall layout, and the leather wrapping on the center console can make the interior appear more warm; and the addition of the suspension central control screen and the Ling OS Lingxi system gives more convenience and interesting experience to the daily car. Whether it is listening to songs to relieve boredom when driving alone, or voice control when traveling as a whole, the quality of the car can be taken to a higher level.
It is worth mentioning that in order to take care of the actual passenger needs, Wuling Jiachen provides up to 23 storage spaces, whether it is the driver's mobile phone, or the back row of the child's water cup, can find a safe placement position; for parents sitting in the last row, the vehicle also provides an independent air conditioning panel, which can realize the opening /closing and adjusting the air volume, thereby solving the embarrassing situation of "children are afraid of heat, parents are afraid of cold".
Dimensions and configuration aside, the design is also one of the "recognized shortcomings" of the compact MPV, and it is obviously not easy to make the whole vehicle more classy. For example, Wuling Jiachen adopts an upper and lower layered "V-shaped" grille, Wuling silver label and silver chrome strip, and even LED daily running lights are parallel to create a visual effect of "flying wing".
As for the sides, the blackened B/C/D pillar creates a suspension model effect, with an uplifted waistline, which has a strong recognition, while the wide third row of glass, in addition to providing better lighting effects, increases the overall aura. If you don't know in advance, who can guess that this is a model with a top pre-sale of only 100,000 yuan?
In terms of power, Wuling Jiachen is equipped with a 1.5T engine, matching the MT manual and analog 8-speed CVT automatic two gearbox types to choose from. In terms of the 1.5T + CVT power combination, the maximum power of the vehicle is 104kW, the maximum torque is 250N·m, and the fuel consumption of 100 kilometers under WLTC conditions is 7.2L. Obviously, the positioning of Wuling Jiachen determines that its power performance stays in "enough is good", but the advantages of smooth driving and strong economy are believed to be more favored by consumers.
Finally, at the price level, the pre-price of Wuling Jiachen is 69,800-105,800 yuan, and it is not difficult to see that the price obviously has a certain positioning deviation from Wuling Capgemini, and can also cover more consumer groups. Whether it is for young people in the early stage of entrepreneurship, or for users who buy a second car to meet the travel needs of the whole family, Wuling Jiachen belongs to the series of "tiptoeing can arrive".
Conclusion: Since the joint venture of high-end MPV models have entered China last year, the entry threshold of MPV models has been raised higher and higher invisibly, and it has become difficult to get a scooter that meets the needs of the whole family. The arrival of Wuling Jiachen is to introduce a new concept in the 7 MPV market, as long as there is a heart that takes care of the feelings of the family, the warm and comfortable 100,000 MPV can actually be perfect.