I remember that last month, the author conducted an analysis of the MPV market trend. In the author's opinion, the main positioning of MPV is still business rather than home. Although the spare tire that was once used as a dividend for the opening of the second child was enlarged, in fact, the development trend of the Chinese mouth fell far below people's expectations. At present, the three-child policy has also been completely liberalized, but Young Chinese people are reluctant to have children, and the continued decline in population has become an irreversible trend. Therefore, the MPV as a concept hype is destined to be empty joy. The just-released March MPV sales list has brought people back to their understanding of the MPV market segment.
In this list, the best-selling Buick GL8 sold less than 8,000 units, only 7839 units, which is not at all an order of magnitude from the sales of 20,000 smaller in the past, that is to say, the performance of gl8 in March was a fraction of the past sales, down nearly 60%. Of course, there are also a few disturbances from the eye of the new crown storm, but it is a bit surprising that the performance is so messy at once.
However, Toyota Syna, the rising star of the MPV industry, counterattacked, ranking second with a dazzling performance of 6444 vehicles. Then some riders may ask, can The Sai Na exceed the sales of the Buick GL8? In the author's opinion, Xena may surpass GL8 in a short sprint in a few months, but from the perspective of long-term brand positioning, Xena is also a real strength opponent.
Gaqi Trumpchi M8 and M6, ranked 4th and 6th, have both entered the top ten, which is proud of being a domestic independent brand. After all, Trumpchi M8 started with more than 200,000 high-end cars, which is not much worse than Buick GL8 in terms of quality, and the recognition of this high-end MPV domestic brand shows that the independent strength of domestic brands can completely compete with joint venture brands. The last of the top ten is SAIC Maxus, with sales of 1611 vehicles, although the ranking is very eye-catching, but it is really hot from the perspective of sales. It should be known that the last ten of the top ten in the field of cars and SUVs must also break through 10,000 vehicles, while the MPV segment is only about one-tenth of these two markets.
Even BYD, which has performed strongly in the sedan and SUV camps, has performed bleakly in the MPV market, with the only BYD Song MAX selling only 1318 units. In fact, this is not so miserable, and then look at the famous Wuling journey, ranked 15th, sales of only 1177 vehicles, it seems to fall below the triple digits, to know that the journey is more hot when the monthly sales of more than 5000 vehicles. For example, the famous Beijing Hyundai Kustu and Dongfeng Yueda Kia Kahua, the sales of the two cars are only 900 and 211 units, such a performance is really a problem for survival. So the question is, why is the MPV market performing so sluggishly? Will there be a real pick-up in the MPV market in the second half of the year?
The recovery is certain, with the gradual lifting of the new crown epidemic lockdown and the increase in people's travel activities, the MPV market will have a relatively upward sales trend. However, this year's MPV is unlikely to be as hot as last year's. In addition to market factors, we have actually found a possibility in the fields of cars, SUVs and other fields, which is the rise of new energy in these two major markets, so that more households tend to these two areas, and as the hyped MPV market segment is not the main position of new energy or is occupied by the other two major market segments, and the traditional fuel market continues to shrink, so the setback of the MPV market is an inevitable trend, and in the long run, this state will become more and more intense.