Recently, with the theme of "Longing for Travel", the 2024 Jietu Night and Shanhai T2 Listing Conference was held in Beijing. Shanhai T1, Shanhai T2 and Shanhai T5 of Jietu Automobile jointly appeared, and Shanhai P5 and Shanhai T7 appeared at the beginning, forming the "Five Tiger Generals" of the hybrid off-road full matrix of Jietu Automobile, announcing that Jietu Automobile is striding into the 3.0 era with the wildest products, the wildest technology and the wildest experience.
As a strategic new product of Jietu Automobile to develop the hybrid off-road track, Jietu Shanhai T2 was officially launched, and the new car was launched in 3 versions, with an official guide price range of 179,900 yuan to 209,900 yuan. In order to give back to users for their love and support for Jietu Automobile, from now on, you can also enjoy the lifetime warranty of the whole vehicle and the lifetime warranty of the three electric vehicles, the rights and interests of star-rated camping in 100 cities across the country, and the replacement subsidy of 15,000 yuan, etc., to open up a new scene experience of "travel + hybrid off-road" for users with more experiential travel, more affectionate off-road, and higher-performance hybrid.
Create the best solution for off-road travel
Shanhai T2, as the second product of the Jietu Shanhai series, is committed to creating the best solution for off-road travel. Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jietu Brand Division, introduced that in order to build Shanhai T2, Jietu Automobile has carried out 29 offline co-creations, inviting more than 100,000 users, more than 150 industry leaders, more than 200 partners, and 5,000 engineers to participate.
Dai Lihong, Assistant General Manager of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Jietu Brand Division
At the event, Andrew Collinson, VP of Styling of the Jietu Brand Division, gave an in-depth analysis of the design aesthetics of Shanhai T2.
Shanhai T2 adopts the design language of "vertical and horizontal", creating a classic "square box" shape, the vehicle lines are horizontal and vertical, showing a sense of strength and wild charm;
"Shanhai T2 can obviously rely on appearance, but Jietu Auto insists on taking the route of strength, so that users do not have the anxiety of the journey, the worry of safety, the concern of fuel consumption, and the hard work of driving. Dai Lihong introduced that Shanhai T2 is based on Kunpeng super hybrid C-DM to build, fast acceleration, medium speed stability, high speed saving, maximum power up to 280kW, maximum torque up to 610N·m, with a capacity of up to 43.24kWh large battery, pure electric range up to 208km, full fuel and full power comprehensive range up to 1300km+, as long as a tank of fuel, you can complete the round-trip of Duku Highway.
At the press conference, Jietu Auto specially created an external discharge scene area, vividly interpreting the comfortable off-road experience brought by Shanhai T2. The new car has a 6.6kW high-power external discharge function, which can supply power to on-board induction cookers, refrigerators, coffee machines and other electrical appliances, and has a 24-hour parking air conditioning function, plus 20+ travel ecological scenes and 50+ ecological products, so that users can have fun and joy in different scenes of travel life.
Safety is the bottom line that JTU adheres to. Shanhai T2 adopts a steel cage body structure, with a torsional rigidity of 32,000N·m/deg, and high-strength steel accounts for 80%, with armor-level protection, comparable to a battlefield fortress. In order to fully demonstrate the safety performance of Shanhai T2, three themed God of War areas were set up at the scene of Jietu Night, showing off the "battlefield-level safety" of the new car with impactful scenes such as hitting the wall, exploding, and rolling.
Continue to expand the "Travel+" travel ecosystem
Off-road travel requires not only a good car, but also food, clothing, housing and entertainment during the journey. Zhang Chunwei, deputy general manager of the brand division and general manager of the marketing center, said that Jietu Auto has always adhered to the "travel +" strategy and laid out the "travel +" ecology, just for users to have a better and more comfortable experience during the journey. He said: "The travel off-road super-hybrid SUV and the 'travel +' ecology are the true value of the Jie Tu Shanhai T2. ”
Zhang Chunwei, deputy general manager of the brand division and general manager of the marketing center
Everywhere you go, there are shortcuts, which is the unswerving goal of "Travel+" of Jietu. G318 Most Beautiful Highway Rights and Interests Program has built 151 Jietu stations along the route, providing car owners with many benefits such as catering and accommodation, vehicle maintenance, rescue and travel charging, etc.; "Hardcore mech" and other themed modding kits.
Through this series of measures, JTU has successfully built a trendier, wilder and more interesting "Travel+" ecology, and achieved all-round coverage of travel lifestyles.
The full-link user experience of online and offline is the greatest confidence for JITU to serve users well. Offline, JTU has completed 478 standard experience stores and 610 service networks in 286 cities across the country, trained more than 10,000 product experience specialists, and provided 7X24 hours of online + offline services.
Comfortable off-road travel can not be without a multi-functional trailer? That night, the JITU BOX was officially launched in the JITU APP mall, which uses a high-strength steel and aluminum hybrid box, has a large storage space of 1810L, is equipped with a 50L dual-mode refrigerator, and comes with a 120L water tank equipped with a water heater, JTU also developed an exclusive electric tent for the travel BOX, which can be called a mobile "one room, one living room, one kitchen and one bathroom", with it, off-road travel will be more comfortable and relaxed.
Impact the annual sales target of one million vehicles
At the press conference, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., gave an in-depth interpretation of the brand development concept of Jietu Automobile, and said that Jietu Automobile adheres to long-termism and pursues "three insistences", that is, insisting on relying on Chery Group's technology empowerment, adhering to the scenario-based "travel +" strategy, and firmly promoting the global layout.
Li Xueyong, deputy general manager of Chery Automobile Co., Ltd
In terms of technology, Jietu Automobile undertakes Chery's "Yaoguang 2025" strategy, relying on the four major technical fields and 15 core technologies of Yaoguang 2025 strategy, and opens up upward space with category innovation; In terms of globalization, JITU adheres to the dual-line drive of the domestic and international markets, builds a world-class brand, and strives to quickly enter the first camp of China's passenger car exports.
In the first quarter of this year, Jietu Auto once again outperformed the "Jietu speed", with cumulative sales reaching 107,476 units, ranking second among the top 20 brands in China's passenger car and SUV market with a year-on-year growth rate. It is expected that by the end of April, Jietu Auto will achieve cumulative sales of 1.1 million units in 68 months.
Facing the 3.0 era, Jietu Auto will fight for one million on top of one million, and continue to write a new journey of one million with "Jietu speed". In the next two years, Jietu Auto will successively launch 15 new products, covering the whole scene from family travel to off-road travel, and is committed to becoming the most "off-road" technical strength and the most "wild" brand of Chery Group, and achieving the goal of annual sales of 1 million vehicles by 2026.
Write at the end:
In this brand night, the "Five Tiger Generals" officially sounded the rallying call, marking the official entry into the 3.0 era, from family travel to fashion light off-road, from business cockpit to new amphibious species, Jietu Auto has achieved a comprehensive and full-scene product layout.
From a chaser, a runner to a surpasser, Jietu Auto has stood at the highest point and is ready to spread its wings and lead the way. In the future, Jietu Auto will go to more vast mountains and seas with greater "ambition", let the world fall in love with "Chinese-style off-road", and truly realize: the same world, the same shortcut, the same "travel +"!