With the release of the new silver label LOGO and the launch of new product series, Wuling has recently gained more and more user attention.
The huge user base and ownership provide strong support for the transformation of Wuling. According to the data, the number of global users of SAIC-GM-Wuling has exceeded 25.5 million, and the sales volume in 2021 will reach 1.76 million vehicles, ranking first in the sales volume of national brand single car companies for 17 consecutive years, and exported to more than 40 countries and regions overseas.
Wuling not only has a keen market insight and product building capabilities, but also excellent marketing capabilities have also made the Wuling brand continue to move closer to rejuvenation and consumption upgrading. In the most brilliant days of SAIC-GM-Wuling, the Wuling brand was regarded by GM's global executives as a model of an economic model brand. Many Ofeing models are branded as Chevrolet and sold within GM's global network.
On February 22, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, officially releasing the brand strategy of "China Wuling Two Wings Flying Together" on the spot, and opening a new journey of brand upward with "user wings" and "technology wings".
"Productivity" also needs to become more refined
Consumption upgrading seems to be a bit incompatible with the former Wuling.
Looking back at the brilliant decade of SAIC-GM-Wuling, it has quickly established a stable and dynamic dealer system with a "low-cost, high-value" model, with an urban and rural coverage rate of up to 90%. Almost every new product is accurately cut into the market demand, starting from Wuling Hongguang, to Baojun brand Baojun 730, 560, are representative models of the market segment, and it is really a fire.
However, with the trend of consumption upgrading, the main consumer force of wuling brand is gradually looking at higher positioning brands and more exquisite products. Ten years ago, China's urbanization brought more income to people in the urban-rural interface, helping Wuling to take off, and now, it is also urbanization that promotes the continuous upgrading of consumption, at this time Wuling must focus on the brand upwards, in order to grasp "what the people need, Wuling will create something".
Therefore, Silver Label Wuling came into being, which represents Wuling officially entering a new stage of development, through the continuous improvement of user experience and technical strength, the development of a comprehensive 2C user direct connection model, and continue to deepen the needs of users.
Break through the walls of online and offline
Deeply cultivating user needs is the key to Wuling's success over the years. In the face of the current young consumer force, Wuling knows the way to communicate with them, and creates two major platforms, online and offline, to achieve barrier-free communication with users.
Online, Wuling has released a one-stop social e-commerce platform LING Club in April last year, focusing on the upgrading of users' full-link experience and the creation of car life ecology, from car purchase and car use to social, shopping, personalized customization, etc., to build a one-stop social e-commerce platform for all-brand users. Up to now, the LING Club platform has more than 14.5 million registered users, which is the largest online sales service platform in China.
At the same time, Wuling also focuses on offline linkage, digging deep into the needs of users for personalized, social and cultural co-creation of new service experiences.
In November last year, LING HOUSE, the global brand center of Wuling with the new lifestyle positioning of the Wuling brand, was launched in Shanghai, and LING HOUSE took the user as the core to create a variety of scenes such as personalized customization, social space, and life experience, so as to realize closer communication between the brand model and the user.
At present, the LING HOUSE experience center has been completed in Liuzhou, Nanning, Zhengzhou, Shanghai, Hangzhou, Suzhou and Guangzhou, becoming a new symbol of brand communication users, and will be completed in more cities.
In 2022, the year of the Winter Olympics, Wuling officially signed a contract with the Xuedu Cuiyun Mountain User Base, landing the world's first user Ling sense base of the Wuling brand, which will also land a new LING HOUSE, carry out a series of multi-dimensional integrated brand experience activities, and respond to the national call of "300 million people on ice and snow".
With intelligence, power continue to soar
Of course, to truly face consumption upgrades and embrace users, the most fundamental thing is the upgrading and innovation of technology and products. In 2021, Wuling will promote integrated technology breakthroughs, from the global small electric architecture, Wuling chips, to intelligent micro-exchange systems, Ling OS open intelligent ecosystem, Wuling steady and steady, to achieve technological breakthroughs.
Ling OS, the first intelligent open ecosystem independently developed by Wuling, has changed the previous closed car-machine system, and through the construction of a tacit intelligent ecosystem of cars, people and life, it seamlessly covers all scenarios such as car owners' travel, entertainment and social networking, providing Wuling users with an anthropomorphic, social and intelligent travel ecological experience.
After the new generation of Ling OS was upgraded by OTA, the speech recognition technology continued to be optimized, taking only 0.8 seconds, the system wake-up time took only 0.6 seconds, the GPS cold start positioning, speeding up to 7 seconds, and the system boot speed was optimized to 28 seconds, all of which achieved the industry's best performance.
In addition, this year, Wuling will also launch a new smart power brand "LING POWER", so that users have more expectations for the power performance of Wuling brand models.
Take the Wuling Capgemini 280T model launched at the press conference as an example, which shows the results of Wuling's power technology upgrade.
Capgemini 280T inherits the original product advantages of the "Big Four", equipped with a new generation of Ling OS Lingxi system, and a new 1.5T turbocharged cylinder direct injection engine, and the product strength has been greatly upgraded. With a maximum horsepower of 177 Ps, a peak torque of 290 Nm and a turbo intervention speed of 1000 rpm, it is the strongest performance in its class.
And Capgemini 280T is still a real pricing, the official guidance price is only 115,800 yuan and 125,800 yuan.
At the end of the event, Wuling also announced the upcoming brother model - Wuling Silver Label's first mid-to-high-end seven-seat family car, which continued to help the Wuling brand upwards.
Bell description
The Wuling Capgemini 280T model is not only a supplement to the Wuling Capgemini family product line, but also helps to build a more three-dimensional channel and form for Wuling and improve the user experience. At the beginning of the Year of the Tiger, Wuling has made comprehensive preparations and met new challenges with full of passion for struggle. In the future, Wuling will continue to deepen the needs of users, develop technological innovation, and start a new journey by taking advantage of the "two wings", transforming from Liuzhou Wuling to China Wuling.