With the aura of Wuling and the positioning of "high-end", the new Baojun brand has won a lot of attention at the beginning of its establishment, and the East Wind of the SUV has indeed achieved good sales results, but now? If it is not specifically mentioned, I believe many people have forgotten the "high-end" brand of Wuling. Of course, this can also be seen from the sales of one or two, in the past January, the total sales of the new Baojun is only 2 figures, relying only on the RC-5 car is struggling to support, RS-5, RC-6 and RM-5 are even more dismal, has been for 4 months sales of almost zero.
So, behind the sharp decline in sales, is the market not giving New Baojun a full opportunity, or is new Baojun's products failing the market?
You know, in the past, baojun brand can be hot, one is to rely on Wuling's huge sales network, and the other is low-end cheap but practical product positioning. But sometimes, when the car sells well, it is a kind of harm to the brand value, which is the anti-phagocytosis of the "sales first" strategy. Therefore, the labels of Cheap, Low-end, Local Temperament and so on about Baojun are deeply engraved in the hearts of consumers.
It is also the low-end image that is too deeply rooted in the hearts of the people, standing at the consumer level, from the "horse head label" to the "diamond label", even if it is a new Baojun, it is still Baojun, the price lacks brand support, and finally can only be exchanged for dismal sales. Not to mention that the new Baojun "change the soup without changing the medicine", such as the new Baojun RS-3 "hull" Baojun 510, RS-5 "hulling" Baojun 530 and so on. That is to say, in the case of no change in the core components, the new Baojun has only become more "high-end" in terms of price, and consumers will naturally not pay.
Having said that, the new Baojun is not useless, and the new Baojun in the same price model is often more equipped, which is also the old road of Baojun. Unfortunately, in such a market range, consumers often have higher requirements for intrinsic quality, but their technical resources basically come from "Old Baojun", and various quality control problems are still entangled in the new Baojun models. Open a well-known complaint website to see, such as engine failure, transmission setbacks, various abnormal noises, body rust and other quality problems.
A new Baojun RS-3 owner said that the new car for half a month, the high-speed steering wheel is not controlled, the gearbox can not find the real problem, the problem of not being able to fire has existed many times, has not been repaired, the front cover paint is uneven, the factory quality is problematic, and the after-sales manager delays time to deal with. Another new Baojun RS-5 also complained that just bought a new car about three months or so of transmission failure, feedback after the manufacturer said that I operated improperly, dragged to a year and a half of the gearbox scrap to give a replacement, changed the gearbox for two months or not good, the video was filmed, all feedback, the manufacturer did not have the following, support for domestic goods is really cold.
In fact, at the 315 party in 2020, Baojun became the only car brand on the list due to transmission failure, and the new Baojun "shell" old Baojun mentioned earlier, using the same three major pieces, then, the old Baojun has a problem, the new Baojun can be alone? And according to the results of the third batch of C-NCAP model tests in 2020, among the 7 models such as Hongqi HS5, Nissan Tianlai, Haval F7, Mercedes-Benz GLB, BMW 3 Series, etc., Baojun RM-5 is the only model that has not been able to get five-star evaluation.
In general, the new Baojun brand value is insufficient, the core technology is backward, and now it has been labeled as a quality problem, and it is reasonable to fall to this point. And the high hopes of the new Baojun did not complete the mission of Wuling to impact the high-end, Wuling and another way to launch the "silver label" Wuling, but now it seems that the silver standard Wuling and the new Baojun routine is basically the same, through the stacking configuration, replaced by the silver label to the high-end, but the cheap quality has not changed, Wuling Capgemini also became the only C-NCAP in 2021 to obtain a "four-star" rating. So, will Silver Label Wuling follow in the footsteps of New Baojun? Believe that time will give us the answer.