In order to improve brand awareness and competitiveness and prove to consumers the strength of car manufacturing, domestic car companies have been particularly keen to launch high-end brands in recent years. Like Geely's Lynk & Co, Great Wall's Wei Pai and other new high-end performance in the market is also quite strong, but not all brands have such a good life, Wuling's high-end new Baojun has been hit hard, double-digit sales at the beginning of the year let car companies have a hard time saying.
In fact, the new Baojun can not be counted as a high-end brand, at best can only belong to the better brand of Wuling, and then after replacing the diamond logo, it seems to be very high-grade, and there are still many cars on sale, and they are all SUV models that domestic consumers like, but they did not expect to be tragically waterloo, and some models have not opened the market for several months!
New Baojun is not so sluggish at the beginning, before also ushered in a period of scenery moments, the main reason for the hot sales at the beginning should be its relatively low price, although it is not low in the price of Wuling's cars, but compared with other competitors, it is still slightly low-end and cheap. And in the minds of consumers, the label of cheap, grounded gas has been attached to it.
Later, even if it is replaced with a new fashion diamond logo, it has not changed its fate, although a new word has been added, but the core part of the car has not changed, what new Baojun RS-3, new Baojun RS-5A is not all evolved from the previous 510 and 530, perhaps only the name and car price have become high-end, and other parts have not undergone qualitative changes. In addition, the new Baojun is also quite generous in configuration, but this can not add too many advantages to it, after all, in the domestic brand, who is quite willing to give the configuration.
The sales of new Baojun have not risen, complaint cases have not decreased, and many of the owners of complaints are not in the purchase of the car, a month of new cars can appear transmission noise, steering wheel is not controlled and other problems, and customers and after-sales communication, but got not a positive response, procrastination attitude is not to give timely treatment, dragging dragging will not follow, so that consumers lose confidence.
In addition, on the day of consumer rights day two years ago, Baojun was once on the list, and even if it brought a new word, with the same problematic gearbox, can the new Baojun escape the problem? Today's consumers are shrewd, some are more calculated than car companies, and it is very difficult to pass the pass in a confused way.
After analyzing it, it seems reasonable that New Baojun can have the situation today!