How to achieve sustainable development in the market, it must be to conform to the direction of the general trend, timely transformation and adjustment, diversified operation may also be a good choice, just like the original low-end route of Wuling, in the silver label to launch a slightly better car, but also get a good market return, but not every car company has so good luck, such as the success of the transformation of Wuling, Baojun appears to be very sad, the same is the change of standard, but there is not such a good market response.
New Baojun in 2019 using the new car logo to open a new journey, want to achieve the transformation to the high-end market, when it was first established, the thunder was very loud, but from the sales performance, consumers do not seem to buy it, although there have been their own small highlight moments, but more is the decline of the situation, soon replaced by other cars, failed to stand firm.
Last year, the annual sales of the new Baojun was only more than 70,000, and looking at this year, the monthly sales of 6,000 results were extremely dismal, in fact, the new cars of car companies pushed really a lot, what pure electric Baojun KiWi EV, as well as domestic 100,000 grade crock pots, consumers' expectations for it are still quite high, but there is such a pull across the market reaction, which is not without reason.
First of all, many models of the new Baojun with new standards are changed soup without changing the medicine, the car companies while promoting to create high-end products, but while doing the thing of covering the ears and stealing the bell, as if the new Baojun RS-3 is based on the Baojun 510 to create, at most is to use some seemingly complex configuration to fool consumers, the core engine has not changed in any way, this kind of shell change without core operation is really when consumers are wronged?
In addition, in the case that the product force has not been upgraded, the problem of car quality has followed, before Baojun's many cars have poor reputation, often on the complaint list, and have been named by CCTV to fight counterfeiting, and the new Baojun car will naturally have failures, such as engine failure, gearbox frustration, etc., which is not conducive to the creation of the image of car companies.
In addition, whether it is a new Baojun or an old brand, there is some carelessness in the replacement of the car, and the presence of this brand in the hearts of consumers is gradually declining, accompanied by fierce competition in the car market, and it is sooner or later to be submerged. In the face of Wuling's prosperity, New Baojun should really find its own problems, starting from improving product competitiveness is the king.