If you ask about the symbol of a car brand, I am afraid that most people first think of the logo. Because this thing is like the symbol of a car brand, don't look at it as a simple shape or is composed of a few letters, but the meaning behind it is very rich. Of course, with the development of the brand, it is also very common to change the standard, but in the way of many car companies to change the standard, there are very successful, but also very unsuccessful, after all, people in the pursuit of beauty on the road, always harsh.
No, recently the U.S. Patent and Trademark Office announced Buick's latest application for the brand LOGO, and this design has been hotly discussed by many consumers as soon as it was exposed.
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Changing the label is not terrible, if it is ugly, it is embarrassing
As we all know, today's Buick car logo is still quite classic, the shape of the three shields is also a very recognizable existence in many car companies, the overall order of arrangement from high to low, respectively, blue, gray, red three colors, from the design point of view, this car logo is definitely not ugly, and because of the use of many years, people have long been impressed.
Perhaps it is precisely because of this that Buick's new car logo has been criticized after exposure. From the specific shape of the car logo, compared with the existing shield LOGO with different heights, the new standard shield has become on the same level, and whether it will retain the red, gray and blue color of the current model is still unknown. In addition, the car logo also removes the outer encirclement of the old model, and the overall look is obviously more concise and clear.
In fact, according to the current thinking of various car companies to change the standard, the general idea of designing new standards is biased towards simplification and flattening. The industry also believes that the flat design has the advantages of easy identification and easy dissemination. Of course, from the perspective of the change of the Buick logo, it is also developing in this direction, but despite this, most netizens are still very dissatisfied with the logo, after all, although the change of the logo is not large, the entire aura has become different.
Judging from the comments of netizens, a few people think it is not bad, because the old standard has long been tired of watching. However, more people think that the new car logo does not have the taste of the past, and even some netizens joke that this is like three nail clippers, how to see how ugly. In this era of great aesthetic differences, Xiaobian feels that the car logo is not too ugly, and the more concise and flat design is also in line with the trend of the times, and perhaps it will be used to looking at it later.
What is Buick's intention to change the label?
But then again, why did Buick's classic car logo have to be replaced? In fact, the car logo is not only an icon, it is also equivalent to another "face" of the car brand. When enterprises are faced with problems such as strategic transformation, market expansion, and technological progress, they need to upgrade or change the vehicle logo.
For example, Volkswagen, which is deeply affected by the "emission gate", this incident has caused serious damage to Volkswagen's brand image. For volkswagen, if you want to go out from the shadow of this time, not only to improve your own product quality, but also to reshape the image of your products, and changing the logo is a way to quickly get out of the mire.
The bid change of Buick, there is news that it may be applied to future pure electric products. Speaking of Buick's electric vehicles, we have to mention the Buick Electra concept car, which was unveiled at the 2020 Beijing Auto Show, which showed Buick's new minimalist design language and electrification ideas.
From the perspective of design language, this concept car is still very distinctive, the new car's robust posture is composed of some soft lines and curved surfaces, the overall proportion is close to the more sporty hatchback sedan, and the design of the high window line creates a clear sense of movement. Inside the carriage, its front seat is preceded by a large special-shaped curved screen, which integrates the Smart Surface interactive system to support multi-dimensional operation and instructions for passengers in the car. In addition, the Electra concept will be equipped with two electric motors, with an output of 583 hp (435 kW) and a range of up to 600 km.
It is worth mentioning that Niu Feng, director of the Marketing Department of SAIC-GM Buick, has said that Cadillac's LYRIQ is the first electric vehicle based on the Aoteneng platform, and before 2025, Buick will launch five electric vehicles based on the Aoteneng platform, and Electra may be one of them.
Editor's note
In fact, just looking at the new car logo, it is still easy to find the shadow of the buick's current car logo, after all, the classic shield is still there. If Buick does a good job in the publicity of this car logo, it will really be used in future new energy models, and it is not unacceptable.
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