Perhaps in response to the phrase "a year's plan lies in the spring", these days various car companies can be said to be constantly news, but one of them is a bit surprising, that is, the USPTO has published the brand LOGO of Buick's latest application. Compared with the previous one, Buick's new LOGO looks more concise, not only canceling the outermost circle of the ring, but also changing the arrangement of the three shields to parallel.
Compared with the adjustment of other car brand LOGO in recent years, the change of buick LOGO is still quite large, there is "gossip" that the new LOGO is likely to be applied to the future pure electric products, fuel vehicles We do not know for the time being, but no matter what, it indicates that Buick will have a big move this year. It should be known that as the "façade" of a brand, the design of the LOGO can be directly related to the recognition of a brand, and even the future development direction, so each brand is extra cautious about replacing its own LOGO.
In fact, many brands have adjusted or replaced the LOGO, which can not only improve the "recognition efficiency", but also a signal of brand transformation. Now, with the era of electrification approaching, Buick has chosen to replace the new LOGO at this point in time, the intention is not just to make the car logo look more recognizable, which will be a far-reaching change.
Although the new LOGO still follows the classic "Three Shields Logo", the cancellation of the design of the outer ring seems to me to be a lack of a circle of "confinement", which means that the Buick brand will take the initiative to change and accelerate the transformation in the future, and will further complete the high-end and electrification development layout.
When it comes to transformation and high-end layout, it is something that almost all joint venture brands, including independent brands, must consider, but Buick has taken the earliest and most successful steps in this regard. For example, GL8's influence in the field of MPV, as well as the interpretation of high-end and luxurious sense by Evia sub-brands, have won the recognition of their respective market segments and consumers. The four-seat version of the GL8 Evia of that year became a representative of the upward breakthrough of the joint venture model. But obviously Buick's footsteps are more than this, last year's Guangzhou Auto Show unveiled Buick GL8 flagship concept car is Buick's forward-looking prediction for the future development of MPV, in addition to the integration of luxury, technology, art design, but also focus on the new era of smart travel.
Manufacturers have also introduced that many of the designs of gl8 flagship concept cars have been very close to mass production, combined with the new LOGO and the future development direction of the Buick brand, if you really position this gl8 with a more luxurious GL8 to the market, I believe it will definitely bring a big change to the domestic high-end MPV market, for Buick's brand upward road is also of great significance, let us wait and see.
In addition to the development direction of high-end, along with the exposure of the new LOGO, electrification is also the focus of everyone's speculation that Buick is about to make efforts, as a century-old car company, Buick's accumulation of new energy technology is very solid, whether it is from the previous launch of the micro-blue series or the earlier hybrid technology can see the different ideas of Buick and other traditional joint venture brands, do not do simple oil to electricity, not for the sake of new energy and the launch of new energy, but there is a practical electrification platform, three electric technology, there is a more perfect full-cycle user service experience.
Last year, Buick has released an Electra electric concept car based on the Aoteneng platform, as the Cadillac lyriq, which was also born from the platform, has given us enough surprises, and through the Electra electric concept car, we also clearly see the Buick brand's new simple design language and electrification ideas in the future, there is no doubt that this is definitely a model that breaks the current joint venture brand new energy pattern.
We might as well venture to predict here that the Electra will not be the first model to use Buick's new LOGO.
Just as the so-called "no break, no standing", from the exposure of the new LOGO, as well as buick in the past two years to continuously release new technologies and new products, we can feel a century-old brand in the face of the new era to make positive changes, and for consumers to present a new look. Of course, at present, it is only north American information about the new LOGO registration, as for the domestic official news released, we will continue to follow up the report. As mentioned earlier, all kinds of information and speculation, buick will definitely have a lot of action this year, whether it is a new LOGO, or other high-end, electrified new products, are very exciting.