Buick Automobile is the main brand of the American General Motors Group and has a good market foundation in China. However, in the past two years, affected by the epidemic, the sales of Buick cars have also declined significantly, and the annual sales of Buick cars in 2020 926328 units, which is only one step away from million sales. However, in 2021, Buick did not usher in the expected sales, but fell by 10%, and the annual sales volume was only 828627 units.
Mainland China is the world's largest automobile production and sales country, every year car sales are ranked first in the world, Buick automobile sales in China decline also shows that it has encountered a "bottleneck" in the Chinese market. In order to make itself better developed, Buick has also tried to improve consumers' attention to itself in the past two years.
Seeing that other car companies have changed their car logos, Buick has also joined the army of changing car logos. A few days ago, the Internet exposed the brand logo of Buick's new application, and as a result, a stone stirred up thousands of waves on the Internet, and the discussion about Buick's new car logo rose and fell. Many netizens have said that this new car logo is too ugly, it is better to change back to the previous car logo.
Judging from the comparison between the new car logo and the old car logo exposed on the Internet, the new car logo is relatively more flat, the external circle is cancelled, and the three bullets have also been moved to the same level. And the shape of these three bullets has also been adjusted accordingly, and the overall appearance is like a long nail clipper. The only thing that remains is the color of the car logo, and the new logo may still use red, silver and blue colors.
Changing the logo is a very big project for the car company, in addition to the new car to be produced to replace the new logo, other brand-related signs must also be changed. Since it is so troublesome to change the car logo, why do car companies frequently change the car logo?
Expand into new areas
It is understood that Buick's application for the new car logo is to prepare for electric vehicles. After all, the development of pure electric vehicles in the past two years has become more and more rapid, and a number of foreign car companies have announced that they will stop producing fuel vehicles in the next 10 to 15 years. As the main force in the American car, Buick will inevitably show its skills in the field of new energy.
In order to distinguish between fuel vehicles and electric vehicles, many car brands have applied for a special logo for electric vehicles, and Buick Automobile has also applied for this new logo in order to enter the field of electric vehicles. It is said that this new logo will be installed on the new pure electric vehicle Electra, which may meet with everyone this summer.
Establish a brand image
If you go through the history of the development of car companies, you will find that almost every car brand has changed the logo in the process of development, like Cadillac, which has changed more than 30 car logos in the history of more than 70 years, which can be said to be the highest frequency of changing car labels among all brands. Although sometimes the logo is only slightly changed, the overall image is also very different from before.
The car logo is the first image of the car company, people know a car is first through the car logo, so the design of the car logo for a brand impact is huge. The replacement of car logos with the times can also make everyone aware of the direction and concept of the development of car companies.
Although Buick's new car logo has been controversial, to some extent, it has also attracted the attention of consumers through a car logo, which can be regarded as a small success. What do you think of Buick's new logo?
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