As a U.S. brand, Buick has always occupied a relatively stable position in China. Taking the sales performance in 2021, 828,627 units were sold in the whole year, accounting for 60% of the sales of mid-to-high-end models. This data proves that Buick's brand image in China is ordinary and superior. The Buick GL8 series is a proper business MPV brother, with cumulative sales exceeding 1.5 million units last year. That shield logo is deeply rooted in people's hearts and highly recognizable.
However, recently overseas media reported that GM has officially applied to the US Patent and Trademark Office for a new LOGO of the Buick brand.
The new style of logo still retains the shield logo, but the original staircase climbing plus "fence" (outer ring) was abolished, changed to a horizontal equal spacing design, and the interior became an arched line decoration, which looks very simple and comfortable. I don't know if the average person thinks it's good or not, but it's definitely flattering to obsessive-compulsive.
Judging from the public brand LOGO, its color matching is black and white, and it is unknown whether the three iconic colors of red, silver gray and blue will continue to be used in the future. Some netizens said that the new car logo looks like "nail clippers", what do you think?
According to today's market routine, the new LOGO is likely to adopt a simplified solid color style, followed by a light emitter, for pure electric and other new energy models. Let's be a big guess, will the production version of the Buick Electra concept car, which will be officially unveiled this summer, use this new logo? However, at present, GM has not confirmed this, so we will continue to track it in the future.
Some media have made hypothetical pictures, do you think it looks good?
The following is a picture of the Buick brand from its establishment in 1904 to the present, the process of rebranding. The original Buick logo was always used in English, and in 1937 it began to have a shield image, and after 6 iterations, it finally formed a three-piece shield style similar to the current model in 1959. From 1975 to 1990, Buick replaced the logo with an eagle. But after 1990, it went back to three shields, which symbolized the quality of the car as indestructible as three shields, and the step-by-step arrangement also expressed a positive attitude of constant climbing. Today, the emergence of a new side-by-side shield logo is a new meaning.
It's spring, how many people want to drive a new American car out? Speaking of the logo, let's take a look at the mass production version of the Buick Electra concept car that has a great chance to debut with the new LOGO, and the new car has been officially announced to be officially unveiled this summer.
Judging from the concept car previously announced, the appearance of the new car is very sci-fi, positioned as a cross-border SUV, and the whole car uses a large number of surfaces and curves. As can be seen from the side of the body, it has a B-pillar-free design and is a split disc wing door, which is very cool.
The interior is a separate four-seat layout with a large through-size curved screen in the front. Will the production version of the model appear in this style? We await its arrival.
Finally, what are your thoughts on Buick's new LOGO? If the new LOGO is installed in the mass production version of the Buick Electro Concept Car and drives out for a spring tour, how handsome should it be? You say yes! Leave a message to discuss it!
Hypothetical diagram