Chery's new logo, the new brand is officially released!

Rice grains say car

2024-04-27 11:47Posted in Jiangsu Automobile Creators

Each car manufacturer has a unique design concept, for example, Xiaomi Auto pays attention to focus. In Lei Jun's words, it is enough to have a few good cars, and there is no need to be too similar in design and overlapping prices. Chery Automobile pays more attention to the concept of "having children and fighting more", can you calculate how many sub-brands Chery has?

Recently, another new model of Chery has been exposed, this model is Chery iCAR V23, which completed its debut at the Beijing Auto Show. What I didn't expect was that Chery Automobile quickly established a new sub-brand, which is called iCAR, and currently has two new cars, one is Chery iCAR V23 and the other is iCAR03. This new iCAR03 car is a similar off-road vehicle, with a more square exterior shape, a bit similar to the design of Jimny, and the price is not too expensive.

The Chery iCAR V23 exposed at the Beijing Auto Show this time, the appearance of the new car resembles the Land Rover Defender, and it is also a compact pure electric SUV, so whether it is V23 or 03, the positioning has been highly overlapped, and it is a pure electric compact SUV, but the appearance is not the same.

In addition, the new car brand has also planned a GT coupe model, which has already been unveiled and is expected to officially meet us in 2025.

This new young sub-brand adopts a new car logo, the car logo is i, which is very modern and concise, and the portrait of potential users is a fashion trend. Obviously, unlike the well-known Chery Automobile, this new brand will take the route of being young and fashionable, and will all be driven by electric motors.

If Chery's car-making concept is to be more down-to-earth and practical, to maximize the cost performance of the whole vehicle, and this new car brand focuses on fun and fashion, which is also aimed at young people, with a higher level of intelligent driving and a more whimsical interior design.

In fact, Chery Automobile now has a trend of "killing all sides", domestic car sales are rising, and the share of electric vehicles is gradually climbing. In addition, new cars are also exported to foreign countries on a large scale, so it is still possible for consumers to see the solid construction of cars in China.

And unlike the practices of other car companies, once the sales of a certain car brand are not good, the manufacturer will immediately hide it, or even stop production directly. On the contrary, Chery Automobile rarely stops the operation of sub-brands, and still revitalizes as much as possible, such as Xingtu Automobile, which had very low sales at the beginning, but fortunately, Chery has continued to transfuse blood for it, and now it has finally come back to life. Now that there is a new electric car brand and a new car in cooperation with Huawei, do you think Chery Automobile's sales will break through a new high again this year?

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