In recent years, traditional manufacturers have launched a number of new sequences/brands, such as Changan Qiyuan, Geely Galaxy, and Chery Fengyun, with the intention of seizing a place in the low-end new energy vehicle market. For example, in the new car declaration and publicity catalogue in May, there are two new cars, VOYAH Zhiyin and Feifan RC7, which have a lower positioning and pursue the volume market compared with other models of the brand. Below, let's learn about it with the car brother.
VOYANT
Dongfeng Lantu declared a new pure electric SUV this time, and the words "bosom friend" tail mark on the rear of the car should be the name of the new car. With a length, width and height of 4,725/1,900/1,636 mm and a wheelbase of 2,900 mm, the car has a mid-size SUV market positioning, which is lower than the previous model positioning of the VOYAH brand, and is a new entry-level model. However, the vehicle's axle-to-length ratio is good enough to show the advantages of the native electric platform.
In terms of appearance, the new car offers two front face shapes, one is a straight closed front face, which leads to a continuous light strip through the VOYAH logo, which is connected to the flat daytime running light cluster, and the high and low beams are hidden in the fog lamp area air intake, and the regular style trapezoidal lower grille is retained at the bottom. The other set is a black recessed grille with a prominent VOYAH logo in the middle, but the interior is still closed, but it incorporates dot matrix elements for a more avant-garde style, and there is no difference between the split light cluster and the trapezoidal lower grille.
The sides of the body are short and compact lines, the roof is slightly pressed down, the waistline is angular, and the black roof, contrasting bodywork, and blackened wheels make it look quite sporty. The popular combination of frameless doors and hidden door handles is also not absent, emphasizing the stylish positioning.
At the rear, the size of the rear windshield is smaller, and the roof is equipped with a large spoiler and overhead luggage rack, which echoes the protruding rear wing below. The tail box has straight lines, the tail mark is blackened, and the rear surround is a large area of black cladding and black diffuser, which is unified with the overall style.
In terms of power, the single-motor version has a maximum power of 215 kW or 230 kW, while the dual-motor version has two drive motors with a maximum power of 160 kW and a combined power of 320 kW.
Feifan RC7
SAIC Feifan brand declared a new SUV with regular shape, or named Feifan RC7, the vehicle size is wide enough, and compared with the coupe SUV Feifan R7, it pays more attention to space, has stronger practicality, and is more in line with the positioning of volume.
The exterior design of the new car is somewhat similar to that of many popular new energy models, with a sharp closed nose, curved and oblique headlights and a curved daytime running light strip, and a flat trapezoidal lower grille below to enhance the layering of the front end. The roof continues to be equipped with LiDAR, showing a wealth of intelligent driving configurations.
The side of the body is a conventional SUV shape, with a smaller roof downward arc, more rear headroom and trunk space, and stronger practicality. Concealed door handles and two-tone pneumatic wheels help reduce drag and increase range. The rear part of the car is a slender through-type taillight, with a dashed red light strip and a black bottom, which has a good sense of luxury, the tail box line is simple and straight, and the rear surround is only decorated with black, which looks very simple.
In terms of size, the length, width and height of the car are 4860/1920/1660 mm, and the wheelbase is 2935 mm, which is close to the size of the Feifan R7, but the vehicle height is slightly higher, and it has the market positioning of medium and large SUVs.
In terms of power, only a single-motor version has been declared, which is intended to lower the threshold of the vehicle, and the maximum power of the drive motor is 150 kilowatts, matched with a ternary lithium battery pack, and a battery swap version is optional.
Write at the end
In the past, the second-generation car brand carried the upward expectations of traditional brands, such as SAIC Zhiji, SAIC Feifan, Dongfeng Lantu, Geely Zeekr, and Changan AVATAR, all of which had a core label when they were first launched - luxury. However, the share of the high-end market is limited after all, and after the intensification of involution, the cake of the mainstream market of 200,000-300,000 yuan looks more attractive.
Edited by Wen Che