On May 10, with the theme of "Chinese brand, shared by the world; The 2024 China Brand Day with the theme of "Domestic Trendy Brands, Products Build the Future" officially kicked off in Shanghai. As the designated vehicle for the media of the 2024 China Brand Day, the Ruifeng RF8 under JAC Group will provide high-level travel services for the official news media of the event and help the brand feast be held successfully!
The 2024 China Brand Day, with the new development concept of "innovation, coordination, green, openness and sharing", will focus on China's innovative achievements in the fields of science and technology, manufacturing, and culture, and comprehensively demonstrate the strength and charm of Chinese brands. As the backbone of China's independent automobile brands, over the past 60 years, Jiangqi Group has insisted on being driven by innovation and writing a new era of brand development.
In April 2023, Jiangqi Group released a new brand strategy, established the brand value of "leading intelligence with intelligence", and built a development path of "core self-development" + "key and common technologies" open and cooperative intelligent vehicle ecosystem.
The release of the new brand strategy marks that Jiangqi Group regards intelligence as the core competitiveness of the brand, focusing on intelligent technologies that can be felt, known, available and enjoyed, expanding the new dimension of user intelligent perception, creating a new ecology of smart cars, and allowing every user to enjoy the beautiful car life brought by smart cars.
The 10 Refine RF8 PHEVs serving the 2024 China Brand Day are the new products of Zhidian under the new brand strategy of Jiangqi Group.
Over the past 60 years, Jiangqi Group has also created a model for going overseas through continuous increase in overseas markets, helping China's independent auto brands to continue to improve. In 2023, JAC Group exported a total of 169,600 units, a year-on-year increase of 47.99%, of which 134,000 units were delivered in the "Belt and Road" countries, a year-on-year increase of 63.7%. From January to April 2024, Jiangqi Group's overseas sales increased by 30.38% year-on-year, continuing to consolidate its position in overseas markets. At present, JAC Group has established 4 wholly-owned subsidiaries, 3 joint ventures and 19 overseas KD factories overseas, which not only grows steadily for its own sales, but also continues to inject new momentum into the global shine of Chinese brand cars.
Gather momentum at a new starting point and forge ahead on a new journey. In 2024, JAC Group will firmly anchor the general trend of global intelligent transformation, adhere to the development strategy of independence + openness, continuously consolidate its brand competitiveness with innovation and change, and continue to polish and polish the JAC brand, so as to contribute to the brand story of "Made in China".