As the first city to "fire" in the Year of the Dragon, Tianshui's "hot and hot" continues. According to the data released by Tianshui, from March to the end of the "May Day" holiday, Tianshui City received a total of 13.3817 million tourists, and the tourism expenditure of tourists reached 7.695 billion yuan, a year-on-year increase of 35.69% and 36.52% respectively.
The continued popularity of Tianshui Malatang "Food Tour" indicates that the recovery of domestic cultural tourism is accelerating. At the same time, with the blooming of spring flowers from south to north, the "flower appreciation tour" relays the "food tour" and becomes the focus of people's tourism. Since March, the search popularity of "flower viewing" has increased by more than 460% month-on-month. From the rape flowers from Guizhou to Luoping to Wuyuan, to the snow-capped glacier peach blossoms in Nyingchi in Tibet and the apricot blossoms in Tuoxun in Xinjiang, all kinds of flowers attract tourists to come and start a nationwide "flower-chasing journey".
Food tours and flower viewing tours often complement each other in spring, the two scenes are blended, tasting local food during the flower viewing tour, and food exploration tours are often accompanied by the joy of flower viewing, in this spring feast, a touch of familiar figure is everywhere, whether it is a good companion to prevent fire next to hot food, or to provide a refreshing and thirst-quenching option when enjoying the flowers, JDB seamlessly integrates into various scenes to enhance consumers' richer spring travel experience.
Why can JDB be so active in this wave of cultural tourism consumption, and truly inject vitality into consumption with the role of "domestic trendy products"?
As the pioneer of the herbal tea category and the leading brand in the herbal tea industry, JDB's innovative marketing has already penetrated into the corners of the market segment, from the familiar catering and gift-giving scenes to the expanding social travel scenes, including folk tourism, food tourism, event tourism, etc., through the role of the greatest common divisor of its "food partner", to help consumption pick up.
The most positive thing is that JDB has always adhered to long-termism in this regard. For example, JDB has held New Year folk cultural activities, "New Year Pig Banquet" for 10,000 people, and "Long Dragon Banquet" for 1,000 people in the United Ancient Towns and Ancient Towns across the country, which has cleverly integrated into the folk scene while promoting traditional Chinese culture and helping consumption, and has become the standard configuration of banquets.
In the field of "flower appreciation", JDB also found the correct role positioning, and by participating in local theme activities such as Jiangxi Wuyuan Rape Flower Festival and Chengdu Longquan Peach Blossom Festival, it leveraged "Flower Appreciation +" to enhance the brand's cognition in the hearts of consumers, realized the mental binding to a greater extent, expanded the scene consumption experience, released the brand proposition of helping a better life, and injected more vitality into the "spring economy".
During the May Day holiday, cultural tourism consumption is even more popular. According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips nationwide was 295 million, a year-on-year increase of 7.6%. The folk cultural tourism products of Qinghai, Guangxi, Guizhou and other places, including the "Food Alliance" in Bijie, Guizhou, etc., JDB not only expands the scene increment, but also enriches the tourism experience of tourists from the supply side.
At present, the tourism boom has become one of the grasps for the mainland to activate consumption and promote economic development. JDB's prescience in marketing lies in the fact that it has identified new scenarios in this wave of cultural and tourism integration boom to bring growth opportunities. Another major gain is that JDB not only enriches its own cultural connotation through the in-depth combination of a variety of folk activities, but also promotes the inheritance and development of traditional culture in various forms, and realizes social value with the power of commerce.