Shenzhen Business Daily Reading Client Reporter Qi Qi
Mango TV's innovative real-life game reasoning variety show "Rubik's Cube New World" was officially launched recently, and the program gathered 18 "smart" players to launch 12 "immersive" fierce brain duels in the six wonderful real-life game spaces of the Rubik's Cube world, showing comprehensive capabilities such as reasoning, communication, observation, information screening, and strategy formulation in an all-round way.
Since the start of recording, "Rubik's Cube New World" has received widespread attention, and Reuters has been hotly discussed. After the official announcement was launched, #魔方新世界#迅速登顶微博综艺影响力榜, as of now, the main topic of Weibo #Rubik's Cube New World# has been read 300 million times, won 178+ hot searches on the whole network, 20+ hot searches on Weibo double lists, and won the top 1 on the Weibo variety show list for 84 consecutive hours.
The "new species" of the mystery has aroused heated discussions on the whole network, and multi-dimensional topics have stirred up the social public opinion field
As an innovative real-life game reasoning variety show, "Rubik's Cube New World" has attracted much attention from the beginning of its recording, #魔方新世界嘉宾阵容#, #魏大勋刘昊然陈哲远新综艺上班路透#等多个相关话题登上微博热搜. After the first episode was broadcast, the social platforms were even more topical, and the program combined real-life game games with reasoning variety shows for the first time, creating a new category of mystery variety, which increased the fun and challenge of the game on the basis of maintaining the reasoning elements. Many netizens said: The show as a whole is very brain-burning, and the novel form will not get tired even after watching it for three hours.
In addition, "Rubik's Cube New World" is also unique in the presentation of audio-visual language, with the acceleration of technological change to promote the iterative upgrading of the audio-visual industry, the program will build a real space offline and online AIGC technology integration, every detail reveals a strong sense of technology and futurism, creating a unique innovation point of the program.
In recent years, Mango TV has continued to cultivate in the maze track, constantly seeking innovation and change, innovating and upgrading in content production, program mode, and guest selection, and resonating with contemporary young people at the same frequency. After the debut of "Rubik's Cube New World", netizens exclaimed that "there is really no bottleneck period for mango variety shows", and some netizens said that "I have been completely controlled by mango variety shows all my life". "Rubik's Cube New World" perfectly fits the high-end aesthetic preference of Generation Z's "intelligence is charm", making gambling games the social currency of today's young people, and the show gathers 18 smart players, making netizens call it "the paradise of intellectual lovers".
The interaction of the guests can also be said to be the social state of contemporary young people, #魏大勋王勉沟通偷感十足#, #周笔畅心态好稳#, #沈羽洁演我第一天上班#等话题均成为讨论热点, Wu Xin and Wen Tao, Wang Lixin and Huoshu and other guests The active interaction of guests also continues to arouse heated discussions, and related topics will accurately reach the audience with the highlights of the program, and further stimulate the public's interest in chasing comprehensive.
Create a new paradigm of cultural exchange for Generation Z, and praise the program's reputation through multi-channel media
"Rubik's Cube New World" not only broadens the new track of the maze, but also creates a new paradigm for the cultural exchange of young people. At the previous Super Brain Watching Meeting, the audience could use their brainpower to follow the process of the program with the paper and pen prepared in advance, deduce the game, and fill the sense of experience and substitution.
The content and value of the program have been recognized by many mainstream media. The industry media "Media No. 1" praised the program innovation: ""Rubik's Cube New World" has created a new species and new game content that has never been seen before. The popularization and popularization of good games is the work of the entire super studio throughout the program, and the program itself has surpassed the traditional maze. ”
The broadcast of "Rubik's Cube New World" has not only won the love and recognition of many audiences, but also won in-depth praise from many bloggers in professional fields. A game blogger commented: "Different from the previous type that favors storytelling and plotting, "Rubik's Cube New World" gives the audience a very strong sense of player substitution, and it is difficult for you to peek into the development of the game from God's perspective, and as the game progresses, the confrontation will become more and more aggressive, which is also the wonderful part of this show." ”
In addition, the program also aimed at younger audiences, gathered students from various colleges and universities, and created the "Rubik's Cube Training Camp", where 18 intellectual young people launched adventures and tests, and the guests' high-energy reasoning and performance were also praised by netizens, saying: "I felt the intentions of the program team, the sense of substitution was very strong, and the performance of the guests also filled the sense of variety show." ”
"Rubik's Cube New World" is launched on Mango TV every Wednesday at 12 noon. In next week's show, players will officially enter six game-themed game levels, what challenges will they face? And what kind of wonderful performance will it bring?