On May 18th, the opening ceremony of Brother Decoration Creative Rubik's Cube will officially kick off in Mercury in the Photoelectric Park. What new experiences will this home furnishing complex, which claims to "lead the new trend of home furnishing", bring to consumers when it opens? The author will find out for you in advance.
More than 50,000 square meters of home furnishing complex, reconstructing the home business model
As the absolute protagonist of this opening ceremony, the core attraction of the Brother Decoration Creative Cube is the reconstruction of the existing logic of "people, goods and yards". Different from the relatively single model of traditional home furnishing shopping malls, Creative Cube is positioned as a smart life park, an industrial ecosystem, a cultural and artistic highland, and an urban cultural landmark, creating a pan-home life consumption platform integrating catering and leisure, humanities and arts, fashion trends, and creative design.
For consumers, on the one hand, they can enjoy the whole process of quality home improvement services in the "6+1" layer of brother decoration and a large space of more than 50,000 square meters, from design, decoration, building materials, furniture, home appliances, soft decoration, to after-sales, and the needs of each stage can be solved in one stop. On the other hand, you can also enjoy an unprecedented experience of home life and culture and art, such as reading a book quietly in the book bar, tasting the mellow aroma of a cup of coffee in the coffee tasting area, feeling the cultural edification in the art exhibition area, or trying to integrate the real whole-house smart ...... Here, consumers can immerse themselves in unique creative design and top-level brands.
Xie Yong, head of Brother Decoration and Creative Rubik's Cube, said that the new business model of "Home + Technology", "Home + Culture and Art" and "Home + Digital Economy" is not only a redefinition of new home furnishing retail, but also a deep insight into the home furnishing industry. The "multi-symbiotic composite format + cutting-edge life aesthetics" presented by the project will bring an unprecedented super experience to the entire home furnishing market.
Six theme brand pavilions show the charm of top home furnishings
On May 18th, the opening ceremony of the Brother Decoration and Creative Rubik's Cube was also the home life venue of the China (Chongqing) International Consumption Festival. At that time, Brother Decoration will join hands with 6 well-known building materials and home furnishing brands to launch a unique global home furnishing experience hall, displaying the most trendy technology home appliances, bathrooms, whole house customization, tiles, flooring and other major home decoration products, so that consumers can appreciate the most fashionable frontier of home furnishing.
It is understood that the six global home experience halls are built by COLMO smart home appliances, B. Braun sanitary ware, Dinggu whole house customization, champion tiles, Hengjie sanitary ware, and Shiyou flooring. At that time, consumers will be able to see the high-quality products and new unique design concepts of first-line home furnishing brands on the spot, feel the charm of home design art in line with the world trend, and enjoy the beautiful home life of the perfect combination of design, culture, art and home furnishing products.
Colorful Rubik's Cube Life Festival, creating N possibilities for a better life
In addition to the collective presentation of the 6 global home furnishing experience halls, during the opening period, Brother Decoration will also closely follow the theme of "unseen", deeply interpret the concept of "people-centered" and "immersive scene experience" of the creative Rubik's Cube, and bring consumers a rich and colorful trendy urban life experience by holding trendy activities such as Mini Revolt Youth Market and Mini Sahuan Music Festival.
At the event site, Brother Decoration introduced the Mini Reverse-Roll Youth Bazaar, and dozens of booths will launch a variety of creative products and delicacies including dopamine tide shops, Bayu creations, ancient roasted pears, busy boxes, etc., bringing the wonderful charm of literature and art and traditional culture. At the same time, special interactive activities such as futuristic fashion shows, dream color theme parades, and DIY handicrafts will continue to be presented on site.
On the night of the event, the Mini Sa Huan'er Music Festival will also be launched. Popular singer Chen Qifan in Sichuan and Chongqing, Douyin rap celebrity Nismo, well-known Chongqing band Wu Du Band, Mystery Garden Band, etc., will use "Hi Song and Dance" to ignite the enthusiasm of consumers and let everyone release the pressure of work and life. In addition, there will be a new media pioneer art exhibition and a starry sky cocktail party, which will jointly open up a very relaxed artistic lifestyle for consumers.
Celebrities gathered to add more weight to the carnival feast
From the Sahuan Music Festival to the Youth Bazaar, from the art taste to the fashion show, from the creative handicraft to the parade interaction...... The creative cube will bring more colorful life to consumers than that.
At this opening ceremony, Dai Yutong, a popular singer with super popularity on the Douyin platform, will also be invited to the scene to help. In addition, Chongqing's well-known dance troupe, which has more than 20 million fans on the Douyin platform, the Buqi Dance Troupe, will also appear to add to the carnival feast.
It is worth mentioning that in addition to the opening carnival, Brother Decoration Group has also prepared multiple opening benefits. The first is "interactive gifts", such as WeChat Moments likes, Douyin or Xiaohongshu topic interactive activities, participating consumers can receive happy gifts when they arrive at the store from May 18th to 19th. The second is the much-anticipated opening of the huge discount. During the opening period, Brother Decoration Group and the whole case product line launched multiple benefits such as visiting gifts, decoration design and home building materials discounts, furniture and home appliances awards, half-price lottery for basic decoration, and lucky draws for household goods for consumers with decoration needs, in order to strongly boost the vitality of the home consumption market.
For more on-site highlights and preferential information, please continue to pay attention to relevant information. (Information)
(The above picture is provided by Brother Decoration)
Upstream News Chen Li