Information sources:
Sina Entertainment
Bulgari apologized
This is really when the Internet has no memory, Liu Yifei and Shu Qi participated in the fashion show of well-known luxury brands, but it was pointed out that the luxury brand they endorsed was Bulgari, which was once suspected of insulting China.
Immediately afterwards, some people stood up and accused Liu Yifei and Shu Qi and others, who did not terminate the contract at that time and now openly participated in the event, which is not a blatant provocation, and even many netizens publicly shouted for them to leave China, we don't need two-faced people.
So why did Liu Yifei and Shu Qi participate in this fashion show? What did the Bulgari brand do wrong?
Liu Yifei and Shu Qi publicly participated in the insulting Chinese brand clothing show
Just yesterday, Liu Yifei and Shu Qi appeared on the hot search because they participated in the fashion show of the Bulgari brand, and the content on the hot search was basically that Liu Yifei had gained weight, and Shu Qi was squeezed into such a thing by the Japanese.
But soon some sharp-eyed netizens discovered that the fashion show of the Bulgari brand they participated in was a fashion show of the insulting Chinese brand at all, and many people denounced Bulgari at that time, and now the two of them appeared at the event, obviously slapping the audience in the face.
Bulgari's insult to China
Last year, a news about Bulgari's insult to China was on the hot search, and the reason is actually very simple, that is, some people found that on Bulgari's overseas websites, they added the word China in front of Hong Kong and Macau, but Taiwan Province did not add it.
This is obviously to fish out Taiwan Province separately and treat it as a country, such behavior quickly caused dissatisfaction among netizens, you must know that the issue of sovereignty has always been our bottom line, and anyone who touches this bottom line will be subject to certain sanctions.
Of course, some people will say that this is caused by the mistakes of the editors, but if you look at their website, you can clearly understand that the Bulgari website will bolden the name of the country to indicate this country.
This overseas website is obviously bolding Taiwan, and it is obvious that it deliberately wants to make Taiwan Province independent as a country, and such a villainous behavior directly made netizens completely angry and bluntly said that they wanted Bulgari to get out of China.
In the face of the anger of the Chinese people, Bulgari's officials understood that this time it really ran into an iron plate, and this incident directly caused Bulgari to suffer heavy losses, so it had to make a public statement, claiming that Bulgari respects China's sovereignty and territorial integrity.
Then they directly shirked all the responsibility on the negligence of their own staff to lead to the occurrence of this incident, but it is obvious that such a mistake has nothing to do with management, that is, they engage in specialization, trying to earn China's money on the one hand, and slander and insult China on the other.
So this incident was quickly strongly condemned by netizens, and then a large number of netizens went to the social media of Bulgari China spokesperson to comment, asking them to terminate the contract with Bulgari.
The official fate will not be forgiven
Not long after Bulgari issued an apology statement, the official media in the mainland also spoke out, refusing to accept Bulgari's apology because their apology was completely insincere.
You must know that even if it is an apology, Bulgari is also playing double standards, only Bulgari China apologizes, and its official website does not post similar announcements, which is obvious that I only apologize in China, and the rest of the love is what.
From here, we can know that Bulgari's calculation is to appease the hearts of Chinese consumers first, and then wait for a long time for people to forget about it and continue to make money in the mainland.
After all, if they sincerely apologize, they should explain their mistakes to the world on the official website, not just China, and it is obvious that Bulgari did all this on purpose.
And even this apology statement is full of perfunctory, and even plays with words, Bulgari respects China's territorial integrity and does not bring Taiwan, which means that this is Bulgari's view of China's territorial integrity, with Bulgari's attitude, it is difficult to say whether there is Taiwan Province in it.
Rather than explain it like this, it is better to say directly, Taiwan Province is an inseparable part of China, and it is true, and Bulgari's behavior was quickly counterattacked, first of all, its cooperation with the official Glory of Kings was completely blown up.
The second is that Bulgari's sales in China have plummeted, and many people have begun to choose to abandon Bulgari and choose products of other brands.
After the Bulgari turmoil, he knelt and licked and did not forgive
In this Bulgari fashion show, we can clearly see that Bulgari now attaches great importance to the Chinese market, and the last failure led to a serious decline in Bulgari's income, and in order to save the Chinese market, the organizers have shown a very low performance in this event.
This can be seen from a detail, in this Bulgari event, the video of the Japanese actress squeezing Shu Qi in order to grab the camera quickly appeared on the hot search, and the official speed of Bulgari this time was very fast, and directly removed the live pictures of the two Japanese actresses from the homepage of the official website.
This time, in order to show sincerity, they were even cut out of the group photo, and this time it was not only the publicity in China, but also the foreign official website, and there was no figure of the two Japanese actresses, it was obvious that this time Bulgari was afraid that Chinese consumers would sanction them again.
But in fact, this incident has puzzled many netizens, that is, why Liu Yifei and Shu Qiming knew that the brand was insulting China, but they still did not terminate the contract with them, but blatantly appeared at this event.
You must know that when Bulgari insulted China at that time, everyone was waiting for the artist who signed a contract with him, who would terminate the contract with Bulgari as soon as possible, but until the end, everyone was silent, and among these stars, except for model Liu Wen, they could actually afford liquidated damages.
Liu Wen is said to have lost 105 million yuan because when she terminated the contract with Coach, and if she pays Bulgari's liquidated damages, it is estimated that the money she spent as a model before was basically in vain.
But despite this, these stars at least no longer market Bulgari's products, but Liu Yifei and Shu Qi appeared in a grand manner at the event of the insulting Chinese brand, which inevitably chilled domestic fans.
You must know that most netizens and celebrities have zero tolerance for China's position, but these two celebrities who are quite famous in China will support the insulting Chinese brand in this way, which makes the audience very angry.
You must know that there have been interviews with foreign media before, and they are still openly ridiculing, saying that the reason why their products dare to do some problems that touch our position again and again is mainly because some domestic consumers do not have a long memory.
Even if they really do these things on purpose, as long as they reduce the price of these luxury brands a little, there will be a lot of people who love vanity and rush to buy these items, so it's not that these foreign goods are too arrogant, but that we can't boycott them fiercely enough, otherwise they will naturally not do these things.
And Liu Yifei and Shu Qi, as public figures, still go their own way, and the final result will be abandoned by the Chinese market, especially Shu Qi, not only did she never choose to be silent at important holiday times, but also changed her nationality column from China to Taiwan at the Cannes Film Festival.
If she still does her own thing, sooner or later she will be attacked by traffic, completely become an outcast of the audience, and be hated by people.
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