The logo is changed well, and the customer finds you!
The logo is changed poorly, and the customer scolds you!
For the matter of changing the standard, in fact, the controversy has always been relatively strong, for a good reputation of the car brand, the right label, is a icing on the cake, but if the bid is wrong, for a car brand with a poor reputation, it is a worse thing.
A car brand, in addition to the name, its logo is its "second stepping stone" to the market, so if this knocking brick can not knock on the "heart door" of consumers, then for this car brand, it is undoubtedly sentenced to "death". In the long history of car companies to change the label, the successful cases of the bid change are not in the minority, of course, the cases that provoke controversy are not in the minority, here we take BYD and Volvo as an example.
It can be seen that BYD's bid change can be regarded as a very successful case, of course, this is also catching up with the era of BYD automobiles in the field of new energy vehicles, the two complement each other, BYD automobiles are also out of the circle. But another car company is not so lucky, it is in the industry's well-known "king of safety" title of Volvo.
Volvo's new and old car logo changes are actually not obvious, but the official has flattened it, and then fine-tuned the details, but although it is such a small change, there are still careful netizens who have grabbed its handle and complained that it is not suitable for female drivers, because its separated arrows symbolize the symbol of male gender.
Recently, Buick also released news that its car logo will be replaced in the next few years, and the new car logo has been officially applied to the UNITED States Patent and Trademark Office on March 16, 2022 for a new trademark, from the picture, we can see that the new car logo is more concise, compared to the old car logo has made a big change, first of all, it has been hollowed out, and secondly its overall color has become a pure gray, and the arrangement of the three shield labels has also changed, the new car logo is uniform, the current car logo is trapezoidal arrangement, In addition, visually, the size of each shield of the new car logo has also changed, and it looks longer than the current car logo.
In fact, as early as the beginning of this year, Buick showed a new electric vehicle in an advertisement, which is likely to be the future model of Buick's pure electric industry layout, and it is likely to carry this new logo. Similarly, after the exposure of this new car logo, it also attracted the complaints of netizens, and one netizen said bluntly: "Thanks to the early purchase, otherwise the front of the car will have to hang 3 pieces of nail art in the future!" ”
Seeing this comment, I really can't help but want to praise the brain holes of these netizens now, you don't have to say, he mentioned it, Buick's new car logo looks like an instant image, "nail salon" Synonym also emerged from my mind, but seriously, in terms of the actual shape of the new car logo, a bit similar to hand-drawn, there are also netizens speculating that the Buick new logo is likely not to change the existing color of the original car logo, after canceling the peripheral chrome circle decoration, and then make local adjustments on 3 small shield labels, Finally, change its arrangement form, I have to say, the sense of high quality has!
Write at the end
After watching so many cases of updating the car logo, in fact, it is not difficult for you to find that these car logo updates have a specific "law", that is, they will not be completely "reborn", even if they are on the new car logo, they can still find the shadow of the original car logo, and this is actually the "bottom line" of the car companies to change the standard, because they must always maintain the "original intention", otherwise if they even forget themselves, do you think there will be consumers who remember them?
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