At the beginning of May, it was time for major car companies to announce their April sales results, and the most "positive" of them were those car brands that increased sales, such as GAC Aeon, Zero Run Car, Xiaopeng Automobile, Nezha Automobile, BYD Automobile, etc. Among these car brands, the one that attracts the most attention from the president is BYD Auto.
BYD does not often take the new energy vehicle sales crown, monthly sales of 100,000 + , what is this good-looking? Limiting its attention to the field of new energy, this achievement seems to be nothing surprising, but when putting this achievement down to the entire automobile market (including fuel), it can be found that BYD's achievement has locked the throne of the first sales volume in the Chinese automobile market in advance (from the analysis of the amount of insurance released in mid-April).
You must know that in the entire automobile market, Geely often takes the autonomy first, and Volkswagen firmly locks in the market first, but now, both of them are planted in the hands of BYD. This makes BYD the first independent brand in china's auto industry to top the monthly sales champion in more than three decades of introducing joint venture vehicles.
Although this result is indeed amazing, it is also very epoch-making. However, for BYD's first, there is still a lot of discussion on the Internet, some people think that BYD's success is all based on luck, and some people think that it relies on hard power.
In the eyes of those netizens who think that it is all luck, the most critical reason why BYD can win the first place is because it avoids the problem of lack of core production during the epidemic and bumps into the environment of oil prices.
Like in the epidemic lack of core suspension, Volkswagen can be said to be the most disturbed, whether it is FAW-Volkswagen, or SAIC Volkswagen, they are located in Changchun and Shanghai, where the epidemic control is the most stringent, in April, they have also experienced a long period of suspension of production. On the other hand, BYD is a normal production and sales, not at all like other car companies with bad luck, to stop production due to the lack of core due to the epidemic.
The rise in oil prices is obviously bad news for ordinary consumers and fuel vehicle companies (Volkswagen, Changan, Geely, Toyota, Nissan, etc.), but BYD, a new energy vehicle company with little fuel interference, is the good news, but also, oil prices are so expensive, people do not look at new energy that saves fuel and money, is it difficult to buy those oil tigers? No interference with the suspension of production, oil prices are still good, this is not good luck, what else can it be?
There are all the time and place, so in this analysis, BYD's success seems to rely on luck. However, in the eyes of netizens who rely on strength, this is not the case. First of all, the new energy market in which BYD is located is originally a smaller and less popular market than the fuel market, and it wants to stand out in this market, not only to raise big fish in small pools; it also needs to reduce the price of new energy vehicles, improve the practicality of new energy vehicles, and solve the problem that chinese people do not want to see new energy vehicles.
Secondly, unlike the situation of other brands reducing prices and seeking quantity, behind BYD's monthly sales of 100,000 +, there is no half-cent relationship with price reductions. Whether it is the DM-i series models that sell well (Qin PLUS DM-i, Song PLUS DM-i), or BYD Han and BYD Tang with a price of more than 200,000 yuan, there is basically no discount in the market. At the end of March, BYD's models even ushered in a comprehensive official increase, and after the official rise, the products were still in short supply.
In addition, the reason why BYD can not be plagued by the lack of core production, the key is that it began to lay out the chip research and development as early as 2007, after 14 years of development, it has been able to complete the chip design, wafer manufacturing, module packaging, simulation testing of the whole product chain production, can fully do the chip without seeking people. From rewriting the new energy situation, to the price is firm and can also be applauded, to the lack of core to plague self-sufficiency, this pile, piece by piece, all by BYD rely on hard power to achieve, behind it can be said that there is no half a point of moisture.
In fact, in the president's view, BYD's monthly sales of 100,000 results are indeed all dependent on strength. After all, as early as March, it has already broken through the 100,000 mark, and now in April, it continues to break through the 100,000 mark, slightly rising thousands of units, but it is just the true play under the blessing of hard power.
However, to win the first sales volume in the Chinese auto market, it is really a relatively large luck component. In the past, the monthly sales of 100,000 in the peak season, in the car market, it is generally difficult to squeeze into even the top five, even if it comes to the off-season, 100,000 monthly sales are also worth entering the top four. So from the comprehensive chain point of view, BYD's first, the role of luck is very critical.
Of course, luck is also a kind of strength, so the first sales in April is also the result that BYD deserves after paying sweat. From the first in new energy to the first in the Chinese market, BYD's success shows that the joint venture is not invincible, and Chinese automobiles also have the strength and ability to compete in a wider market. The future has come, can BYD's banner lead Chinese cars to create more impossibleies? Worth looking forward to.