For the Buick brand, everyone should be familiar with it, but in the early years, Buick's car was still very popular in China, but since the change of the three-cylinder, Buick's sales have plummeted. Fortunately, now I have changed back to the four-cylinder machine and returned a lot of blood.
It is precisely because of this that the General Motors Group of the United States began to rectify buick as an automobile manufacturing company, mainly because in the past decade, most of Buick's products have been labeled Opel's factory logo, but now Opel has long been sold to PSA Group, and has become a part of Stellantis, GM can only rebuild the Buick brand and produce new models, as the car market enters electrification, what they have to do is to first transform buick's logo to show a new image.
The best way to make a brand have a new image is to start with the design of the logo, which is also the idea of GM General Motors Group, and now the foreign media has found a design that is very similar to the Buick brand trademark, and filed a trademark application, but the Buick brand officially said that there is no plan to change the logo, but the foreign media believes that this announcement will be announced soon.
Buick's current three-shield car logo design can be traced back to 1959, and the previous single-shield design can be traced back to 1937, and the current car logo has not changed significantly from 1990 to the present, but recently there has been a new trademark application at the U.S. Trademark Office, which looks like Buick's new design.
The trademark application had three separate side-by-side shield appearances, and the old design that had been surrounded by the outer ring of the circle was abolished, while the key ring, glasses, cups, golf apparel and umbrellas were abolished. In many fields, this trademark has been applied for, the most important thing is that the trademark application has also been filed in the category of cars and car keys, and this design can also be simplified into three arrows of light, showing the avant-garde feeling of the future electrified car, although the brand has not yet officially announced when it will use this factory logo, but it is expected that the Regal model launched in 2023 will be equipped with this new design, and the future of the Buick brand will also be better developed with the new car logo.