"German cars" have always had a good reputation and sales in the Chinese market, and Volkswagen, Mercedes-Benz, BMW, and Porsche are all car brands founded in Germany. In March 2022, some media reported that the well-known German car brand Opel may return to the Chinese auto market with a new attitude.
The German car brand name is only a word away from BMW, but the fate is very different. The Opel car brand (OPEL), also translated as OPPLE automobile, was created in 1897. The brand has a century-old heritage, the name is taken from the surname of the company's founder Adam Opel, the car logo represents the company's technological progress and development, and like lightning to break through the long sky. It is a metaphor for the car's speed, but also to show off its research achievements in aerodynamics, once one of the top german sales and one of the best-selling car brands in Europe.
In the mid-nineteenth century, Adam Opel founded the Opel company in Rüsselsheim, Germany. At the beginning, this company did not build cars, but mainly produced sewing machines, bicycles and other businesses, and its products sold well in Europe, America, India and other markets. After more than 20 years of deep cultivation in manufacturing, Opel Company was succeeded by the second generation, and began to dabble in motorcycle manufacturing and automobile manufacturing, and took Opel as the name of the automobile brand, which has been used to this day. Relying on the manufacturing level and innovative technical concept accumulated over the years, Opel Automobile quickly occupied the automobile market at that time. At the beginning of the twentieth century, Opel had become the largest car manufacturer in Germany, taking the lead in creating the first advanced automobile assembly line, accounting for more than 30% of the local market share.
In the 1930s, General Motors acquired Opel Motors, and the company was seen as a window for GM in Europe. It has created a number of popular models, including Olympia and Opel Kadett. In just a few years, GM's production and sales have repeatedly achieved good results, becoming the largest automobile manufacturer in Europe. Entering the Chinese market in the early 1990s, Opel Aimed at the opportunity to launch dozens of models, covering large, medium and small cars, as well as SUVs, fully meeting the needs of consumers.
However, not all German cars are "popular" in China. Compared with Volkswagen, BMW and Mercedes-Benz, Opel has not had much presence in the Chinese market, and its sales are far less than those of car brands that also come from Germany, and then it has to withdraw. In recent years, Opel Motors has sold off to the French PSA Automobile Group because of its sub-performance in the European market, and now the Opel automobile brand is owned by the new group Stellantis formed by the merger of PSA Automobile Group and Fiat Chrysler (FCA).
The news of Opel's return to the Chinese auto market has been rumored in the past two years, and the object of cooperation is likely to be Dongfeng Motor Group's Dongfeng Dongfeng Dongfeng Motor Group's DPCA. Judging from the current information and industry trends, in the future, Opel Automobile will most likely abandon the fuel vehicle market, focus on electric vehicles and transform into a green and environmentally friendly pure electric brand, Opel this year or launch several electric models. Industry insider analysis: In 2022, due to the improvement of the transformation of major traditional automobile brands in the field of new energy, new energy automobile companies are bound to launch more models than in previous years, further enriching the choice space of consumers. For traditional forces, in the face of the rise of new electric car-making forces, the best way to hold their positions is of course to take the initiative.