The impression is that German car brands, whether it is Volkswagen or Mercedes-Benz BMW, can be regarded as mainstream car brands in the pattern of the global automotive industry.
However, even a car power like Germany has a relatively bad mix of car brands, such as Opel Motors.
As a century-old car brand, Opel's history can be traced back to 1863. Similar to the development history of Toyota in Japan, Opel first produced sewing machines, and then began to produce bicycles.
It wasn't until 1899, more than 30 years later, that Opel Motors officially ventured into the automotive industry.
By 1914, Opel Wasle motors had become germany's largest car manufacturer. By 1928, Opel's market share in Germany had reached 30%.
At that time, Volkswagen had not yet been established.
Later, due to various reasons, General Motors of the United States wholly acquired the Opel car brand.
The time came to 1993, when it was the embryonic stage of the development of the domestic automobile industry, and Opel Automobile had already entered the domestic market.
During this period, Opel Automobile also launched dozens of models in China, covering cars and SUVs, which were once favored by domestic consumers.
However, due to the slow replacement speed of Opel Cars in china, coupled with the intensification of market competition, 21 years after entering the domestic market, that is, in 2014, Opel Motors announced its official withdrawal from the domestic market.
In 2017, GM sold the loss-making Opel brand to the French PSA Automobile Group, also known as PSA Citroen, for 2.2 billion euros.
Originally, the domestic sales were not good, coupled with the withdrawal from the domestic market in 2014, it is difficult to see the figure of Opel Motors in China now.
I remember it was 2012, I had a simple experience of Opel Fir.
This is a compact MPV, and I am still satisfied with the driving and riding experience of this car. Especially the space inside the car and the ride comfort, the performance is very good.
However, in terms of price, this car is indeed not cheap, and the top model lands at a price of nearly 300,000.
Even if the whole vehicle is imported, Opel has almost no brand influence in China.
Therefore, the high price and poor brand strength may also be the main reasons for Opel Automobile's withdrawal from the domestic market.
Since peugeot Citroen Group acquired the Opel brand, it has been reported a few years ago that Opel motors will return to the domestic market.
However, there has been no real progress in this matter.
Until recent days, there have been media reports that Opel Motors will return to the domestic market, and is negotiating cooperation with Dongfeng Motor Group and wanting to be localized.
In the opinion of the car fast review, this time it is likely to be true.
Because not long ago, Dongfeng Motor has parted ways with Yueda Kia, plus Dongfeng Motor Group and Peugeot Citroen Group have a solid foundation for cooperation.
Although PSA and Citroen have seen their sales in the domestic market decline in recent years, PSA Group does not seem to have any intention of leaving the domestic market.
I just don't know what awaits Opel after the ill-fated Opel car returns to the domestic market.
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