4 years in China only sold 1 car, can not stop Opel comeback, netizens: who gave you the courage? Could it be Liang Jingru? Recently, there is news that Opel wants to return to the Chinese market. It is reported that Opel is discussing cooperation with Dongfeng Group and will return to the Chinese market as a domestic producer in the future. As a car enthusiast, you must know Opel, but not everyone is interested in cars, so Opel is relatively unfamiliar in the eyes of many people, and even some people will say that selling 1 car in 4 years is still interesting to return to the Chinese market?
The data shows that from 2017 to 2021, Opel's sales in Chinese mainland are 1, and it was sold in 2017, and the model is Ying suya. Until today, I have not figured out, who bought this car? Is it a bring-in model or a stock model? Or parallel imports? Regardless of the situation, Opel has no popularity in China. If Opel returns to the Chinese market as an electric car, there is still a drama, if it is a fuel car, it will undoubtedly die.
In fact, Opel came to the Chinese market as early as 1993, and in 2014 it withdrew from the Chinese market due to the decline in sales year by year, and in 2017, Opel was acquired by PSA Peugeot Citroën Group. The reason why the Chinese people do not recognize is because Opel is too unpopular, the brand awareness is too low, let alone the recognition, plus the model is small, small, so no one buys. Although it is not performing well in the Chinese market, it is quite ok in markets outside of China.
Before 2011, Opel's global annual sales reached more than 1 million vehicles, since 2011, Opel's annual sales have dropped to less than 1 million, taking 2021 as an example, Opel's annual sales are 489382 vehicles, compared to 2011 sales. Without the support of the Chinese market, it is okay to have this sales volume, right? Although Opel has been ruthlessly abandoned by Chinese consumers, the Chinese market is too big, so Opel wants to return to the Chinese market and does not change the vest.
Although everyone is relatively unfamiliar with Opel, they are more familiar with Buick and Chevrolet. Buick Regal is to change the shell Opel Insubor, Buick Encore is to change the standard Grandland, Chevrolet Copach is to change the standard Andra, of course, the shell Opel is more than that. See no, change a vest people will recognize, hang up the Buick logo on the person to buy, change the Opel can not, thus see the importance of the brand. If Opel is domestically produced as an oil car, it will undoubtedly die, and if it is an electric car, there is still hope.
As we all know, now the enterprises that make electrical appliances are entering the electric vehicle market, and the reason why they have this courage is because of the global reshuffle. More than a decade ago, if a layman said I wanted to build a car, others would advise you not to build it, because the engine and gearbox are too complicated, and many patents are in the hands of others. From a technical point of view, it is not difficult to build an engine, the difficulty is mass production and stable quality, people do not dare to guarantee that cars are built for a hundred years, let alone a novice? Nowadays, it is a transition period between oil and electricity, and the structure of electric vehicles is relatively simple compared to fuel vehicles.
In the eyes of many people, electric vehicles are batteries + motors + sofas, relatively simple, so many new forces have the courage to build cars. After all, Opel was established in 1862, although it was born to build a sewing machine, but people built the first car in 1899. Home appliances dare to test the waters, the veteran Opel return to the Chinese market is not difficult to understand, after all, China is the world's largest market, as for the future, leave it to time.