Opel, which has been out of China for 7 years, may be back at home again.
Dongfeng Group may introduce Opel brand domestic production
According to media sources, insiders from Stellantis Group (jointly funded by PSA Group and Fiat Group) revealed that Opel is in contact with Dongfeng Group, and both intend to bring the Opel brand back to China and land in the domestic market as a domestic joint venture brand. At that time, the Opel brand will produce cars on the existing production line of Dongfeng Dongfeng Dragon Automobile.
The Opel brand was founded in 1899, and in 1931 General Motors acquired all of Opel's shares, but Opel models were mainly based on the European market. In the 1990s, Opel officially entered China as an imported car, but it did not attract attention due to pricing and positioning relationships. General Motors then entered the domestic market, and Opel's car design has always appeared on GM models and is well known. However, from a brand point of view, Opel was very unsuccessful in China, and finally officially launched in the Chinese market in 2015.
INSIGNIA (currently in-house)
Then GM suffered an economic crisis in 2017 and sold assets to ensure that it could continue to survive, including the Opel brand. It was the PSA Group that took over Opel at that time. Nowadays, the cooperation between PSA and Dongfeng is very stable, and the reverse sales volume of Versailles has also brought a little confidence to the group, and at this time, if the familiar Opel can be brought back to China, it may bring some vitality to the brand, thus activating sales.
ASTRA (Current Astra)
According to media reports, if Opel can successfully return to China, it will be possible to become a pure electric brand, using the pure electric platform newly developed by The Stellantis Group to launch an electric model in China, and Opel itself will launch a pure electric model Manta E in 2025, which may indicate the time node of localization.
Write at the end
Therefore, if you expect consumers of Astra and Yingsu Sub-domestic production may be disappointed, in fact, at this time node, it is obviously unwise to relaunch a brand of fuel vehicles. As for whether Opel's return to China is smooth in the end, we need to continue to pay attention to it.
New energy car owners scan the code to receive free car wash