On February 14, the Association released data that the sales of new energy passenger cars in January this year were 347,000 units, an increase of 132% year-on-year. Overall passenger car sales, on the other hand, fell 4.4% year-on-year.
There is no doubt that 2022 is still the year in which new energy vehicles play the leading role.
Recently, major car companies have successively announced sales in the first month of the new year. At the time of the Spring Festival consumption season, many car companies ushered in the opening of the door in January this year. After stripping away the data, it was found that the surge in sales in the automobile market was still inseparable from the surge of new energy. Car companies that bet on new energy vehicles will undoubtedly be the protagonists of this year's car market.
BYD
Monthly sales of 100,000 / annual sales of one million a step away
At the beginning of the new year, BYD left Tesla far behind.
According to the data, BYD sold 93,100 new energy vehicles in January, and Tesla sold 59,800 units in China.
In addition, bydir's sales of new energy vehicles in January, the composition of pure electric and plug-in hybrids is equally divided. Among them, the sales volume of pure electric vehicles was 46,386 units, and the sales volume of plug-in hybrids was 46,540 units, indicating that both power technology routes were recognized by consumers.
Whether it is the pure electric market or the plug-in hybrid market, BYDtoto ranks first in the market segment.
According to data from the Association, Tesla China sold 59,845 new energy vehicles in January, of which 40,499 were exported, that is, Tesla's sales in the Chinese market in January were 19,346.
BYD's exports of new energy vehicles in January were only 313, so BYD's main market is still in China. And its sales of more than 46,000 pure electric vehicles have an absolute lead compared to Tesla's sales of less than 20,000 units in the Chinese market.
From 44.4% of new energy vehicle sales in 2020 to 97.6% in January 2022, IT has returned to the "king" status of new energy vehicles in only one year.
From the data, it can be seen that BYD's counterattack in the new energy vehicle market relies more on the surge in sales of plug-in hybrid models.
ACCORDING TOD's January production and sales report showed that plug-in hybrid vehicles sold 46,540 units, up 760.58% from 5,408 last year. Obviously, compared with the growth of 361.73% year-on-year growth of new energy vehicles in January, the surge in BYD's plug-in hybrid models is the main driving force for the growth of its new energy vehicles.
On January 11, 2021, BYD officially released the DM-i super hybrid system, and simultaneously opened the pre-sale of its three models of Qin PLUS DM-i, Song PLUS DM-i and Tang DM-i.
According to public data, BYD's pure electric vehicle sales in 2021 were 320,810 units, an increase of 118% over the previous year; while the sales of plug-in hybrid models were 272935 units, an increase of 278.2% year-on-year.
Obviously, the blessing of the DM-i super hybrid system has provided a great boost to the sales growth of BYD's new energy vehicles in the past year.
It is worth mentioning that in 2021, China's overall new energy vehicle market sales will increase by 1.6 times over the previous year. From the perspective of growth data, the sales growth rate of BYD's pure electric vehicles last year was lower than the overall level of the industry, and the sales growth rate of plug-in hybrid models was much higher than the overall level of the industry.
Therefore, this further proves the role of relying on plug-in hybrid models for BYD's successful counterattack in 2021.
At present, in the new energy vehicle market, BYD is the only one in the plug-in hybrid market. Therefore, the performance of its models will directly influence the development of the overall market.
According to the January new energy market data released by the Association on February 14, the growth rate of pure electric vehicle models slowed down, with a year-on-year increase of 116.7% in January, compared with 126.3% in December last year; plug-in hybrid models performed strongly, with a year-on-year growth rate of 207.% from 141.6% in December last year to 207.% in January this year.
However, in BYD's own vision, the January sales figures did not reach their potential.
At BYD's mid-year exchange meeting last year, it revealed that the cumulative order volume in 2021 may reach 900,000 vehicles, but the company's delivery capacity can only reach 700,000-750,000 vehicles. At that time, BYD's undelivered orders reached 160,000 vehicles, and the delivery cycle was more than 4.5 months. In the end, BYD's annual sales of about 740,000 vehicles were fully in line with expectations.
At present, some BYD models are still in the delivery period of about 4 months.
According to the estimate of last year's mid-year, last year's unfinished delivery orders will be carried forward to this year. BYD forecasts deliveries of 1.5 million units this year.
According to media statistics, last year, BYD planned to add 8 new factories, of which 3 new factories have been put into production, and the remaining 5 will be put into production this year.
From the sales trend, the backlog of orders and the continuous increase in the new energy vehicle market, BYD is one step away from the monthly sales of new energy vehicles of 100,000 or only one step away, or will become China's first new energy vehicle annual sales of one million car companies.
Xiaopeng Motors
Stable in the new car-making force NO.1
At the time when BYD strives for millions of vehicles, the growth of new car-making forces cannot be ignored, and the bigger focus of this sector is the sudden change of the pattern.
Since the fourth quarter of last year, the new car-making force pattern of "Wei Xiaoli" has quietly changed. In January this year, Xiaopeng Automobile continued to occupy the first place in the delivery list with a result of 12,922 units, and this is also the fifth consecutive month that Xiaopeng Automobile has ranked first.
Obviously, judging from the delivery volume in January, the delivery of 10,000 vehicles has become a ruler dividing the camp of new car-making forces.
Ideal Automobile ranked second after Xiaopeng Automobile, but the third place was not Weilai, but Nezha Automobile, which sold 11,009 units. In January this year, NIO ranked fourth in the delivery list with a performance of 9652 units, not only lagging behind in sales, but also its growth rate was also inferior to other small partners. In January, NIO's sales increased by 33.6% year-on-year, while Xiaopeng Automobile's growth rate was 115%, and Ideal Automobile's growth rate was 128.1% year-on-year.
For the reasons for the slowdown in sales growth and sluggish deliveries, Weilai once explained that the lack of cores led to the actual production capacity of only 10,000 units per month.
However, Xiaopeng Automobile and Ideal Automobile, which are also the forces of new car manufacturing, are also facing the problem of lack of cores, why do the sales of the latter two continue to rise?
Careful analysis shows that the continuous growth of Xiaopeng Automobile's sales is directly related to the P7 model. According to the data, last year, the Xiaopeng P7 delivered 6,707 units, with a cumulative delivery of more than 80,000 units in history; the Xiaopeng P5 delivered 4,029 units, delivering more than 4,000 units for two consecutive months; and the Xiaopeng G3 series delivered 2,186 units.
As the third new product to be launched in April last year, the P7 has achieved comprehensive improvements in terms of mileage, autonomous driving technology, intelligent configuration and design. P7's competitiveness is very obvious, less than half a year after its listing, its monthly sales exceeded the ideal ONE, ranking first in the sales list of new car-making forces.
In addition, compared with Weilai, which has an average bicycle price of more than 400,000 yuan, and an ideal car priced at more than 300,000 yuan, the main sales model of Xiaopeng P7 is also the 2020 670N and 2022 670N+ that consumers pay the most attention to, with a price of about 260,000.
From the perspective of Xiaopeng Automobile's product strategy, consumers' acceptance of lower-priced new energy vehicles is gradually growing. This can also be seen from the changes in the composition of market sales. The data shows that the market share of A00 new cars in new energy vehicles in 2020 is 26%, and the proportion will increase to 38% in 2021.
In addition, Xiaopeng Automobile's next new product, N5, has been declared last year. According to media reports, N5 has the same size as P5, but is positioned lower than P5. From the price point of view, the positioning of P5 is lower than P7, which means that once N5 is listed, it will further lower the threshold for consumers to buy a car.
According to Xiaopeng Motors, the annual sales target for 2022 is 250,000 units to 300,000 units. In 2021, the annual sales volume of cars will be 98,155 units, and if the sales target is achieved, it means that the annual sales of Xiaopeng Automobile will increase by 2.5 times to 3 times this year. Therefore, Xiaopeng Automobile still needs to launch more products.
Chery, Geely
More counterattacks by traditional car companies
According to data from the Association, there were 11 companies with wholesale sales of new energy vehicle manufacturers exceeding 10,000 units in January this year, an increase of 6 over last year.
Obviously, among the 11 companies, there are only 3 new car manufacturers, and the remaining 8 are traditional car companies. The sharp increase in the new energy vehicle market this year represents that traditional car companies are rapidly counterattacking.
According to the statistics of the Association of Automobile Associations, the car companies with wholesale sales of more than 10,000 in January were BYD's new energy vehicle sales of 93,101 units, Tesla's sales of 59,845 new energy vehicles in China, SAIC-GM-Wuling new energy vehicles of 40,007, Chery new energy vehicles of 21,179, Geely Automobile's new energy vehicles of 17,036, GAC's Aian new energy vehicles of 16,031, SAIC's passenger car new energy products of 14,414, and Great Wall Motor's new energy products of 13,781 12,922 Xiaopeng Automobile, 12,268 Ideal Cars, and 11,009 Nezha Cars.
The performance of BYD and SAIC-GM-Wuling in the past two years needless to say, the breakthrough of Chery new energy vehicles seems to replicate the road of SAIC-GM-Wuling.
According to the data, Chery sold a total of 20,635 new energy vehicles in January, an increase of 179.6% year-on-year, and the source of Chery's new energy sales mainly depended on the expansion of the A00-level market.
According to public data, Chery's QQ ice cream and little ants delivered a total of 19,391 vehicles in January, accounting for 94% of sales. These two models not only set a new record for Chery's historical sales, but also became the second largest car company in the A00-level market delivery of new energy vehicles after SAIC-GM-Wuling.
Unlike Chery, Geely's new energy vehicle surge is somewhat unexpected.
As we all know, during the "13th Five-Year Plan" period, Geely issued the "Blue Geely Action", planning to account for 90% of new energy vehicle sales by 2020. However, geely's geometric new energy brand released in 2019 has not performed satisfactorily in the terminal market, and its proportion of new energy vehicle sales is much lower than expected. Operation Blue gracious ended in failure.
At present, Geely has three major new energy vehicle brands: Geometric Automobile, Extreme Kr Automobile and Ruilan Automobile. According to the data, 10,229 vehicles were sold by the geometric brand in January, 3530 vehicles were delivered by the Extreme Krypton brand, and 1,683 vehicles were sold by Ruilan Automobile, a new brand of electric mobility. Obviously, the sales volume of geometric brands has supported the large market of Geely New Energy.
From Geely's January production and sales announcement, it can be seen that the january sales of geometric brands increased by 391% year-on-year. At present, there are 3 products under the Geometry brand, and the data shows that in 2021, the cumulative sales of Geometry A are 14602 vehicles, the cumulative sales of Geometry C are 9664, and the cumulative sales of EX3 Kung Fu Cattle are 3345 vehicles.
From the data point of view, the terminal sales of geometry A have shown a clear improvement. In addition, the newly released Krypton brand last year also had obvious strength at the beginning of this year, and whether it continues to improve this year will become the key to Geely's breakthrough in the new energy vehicle market.